The Business of Boutique Fitness
Lise Kuecker
I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you'd always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you're a studio owner who's ready to impact your community and see major growth in the process, or you're prepping to become one, then you are in the right place. So let's kick this off, shall we?
Episodes
Mentioned books
Sep 10, 2019 • 27min
355: Designing your Virtual Storefront: Meet Fernando Cuis
In this episode you'll learn: • The biggest pitfall or gap found in most small boutique studios websites • How to start profiling your ideal customer and then using that information in all your marketing efforts • The impact that "overdoing" your website has on your potential clients • Changes that you can make to your website today that will dramatically improve its effectiveness • Why mobile "find-ability" is critical • Fernando's thoughts on the current trends in the industry LINKS: http://www.theclientcure.net https://www.cuisinteractive.com/ fernando@cuisinteractive.com Text 954-478-9255 to set up a call with Fernando! https://www.facebook.com/cuisinteractive
Sep 5, 2019 • 24min
354: Meet Heather Haxo Phillips: Iyengar Yogi, Studio Owner, and Social Activist
In this episode you'll learn: • What the Yoga Blessings Fund is all aobut and how Adeline Yoga gives back • How and why Heather created Adeline Yoga to flourish in the social justice field • The way that changing her pricing structure really helped fuel the social justice work Adeline Yoga has been able to • How creating the right culture in your studio can really elevate your business • That transparency is key to having both a successful business and team culture LINKS: https://www.wellnessliving.com/ *mention Lise & Maura sent you! http://www.theclientcure.net https://www.adelineyoga.com/ https://www.instagram.com/adelineyogastudio/ https://www.facebook.com/AdelineYogaStudio Emergent Strategy by Adrienne Maree Brown
Sep 3, 2019 • 29min
353: Turning Members into Advocates: The Ultimate Guide to Building a Foolproof Referral System
In this episode you'll learn: • What to keep in mind if you're setting up a referral system {and why you need to be using referrals in your business} • What to say to "plant the seed" for referrals from new members • How to create a really effective membership referral program • The "one month referral" contest and other strategies on what to use to incentivize your customers • What to do with the leads that come in, the best way to follow up, and more! LINKS: http://www.theclientcure.net
Aug 29, 2019 • 47min
352: Meet Chris Downham: Property Developer, Financial Advisor, Yogi!?
In this episode you'll learn: • Chris's intriguing background and journey, and how he ended up where he is today • The philosophies he's used that's worked for him {in both business and life in general} • What led to a major transformation in his life in November 2016 and the lessons he learned from this experience • How Chris learned that riches are more than just money or "things" • The way he and his wife have built their business and the role that reviews, testimonials and solid all-around customer service has played • Why he decided to do The Client Cure and the results he's seen since implementing what he's learned from it this year • What's next for Chris and the exciting vision he has for the business LINKS: https://www.wellnessliving.com/ *mention Lise & Maura sent you! http://www.theclientcure.net https://r1se.co.uk/ https://www.instagram.com/r1seyoga/ https://www.facebook.com/R1SEYOGA/ https://twitter.com/R1SEYOGA
Aug 27, 2019 • 32min
351: Realistic Organization (aka the solution to all your time management woes)
In this episode you'll learn: • Some of the stories that studio owners are telling themselves about their time management • Why time management is all about organization – and you can't plan or schedule the unexpected! • The steps to take to being organizing your schedule {plus the questions you need to ask yourself in order to do it} • Best practices for eliminating distractions and an example of what Cherise's daily schedule looks like • How you can use delegation and outsourcing to make your life so much easier • What Cherise means when she says "it's about working smarter, not harder" LINKS: http://www.theclientcure.net https://www.upwork.com/
Aug 22, 2019 • 29min
350: Part 2: Building The 90-Day Plan
In this episode you'll learn: • A recap of the 4 essential elements of success • Why you can't afford not to plan • What you can do right now to set yourself up for success • The key things that need to be aligned for your marketing plan to be effective • What your 90-day plan should look like and a step-by-step process for following it • A simple way to know if you're working towards your goal of a 20% increase in revenue LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019
Aug 20, 2019 • 29min
349: Part 1: The 4 Essential Elements for Your Success.
In this episode you'll learn: • What identifying a BIG goal for your year will do for your business • Who your ideal client really is and how to talk directly to that person • What providing a judgment-free brainstorming sessions looks like and how it will transform your business • What is a marketing plan and what it needs to be effective • A goal without a plan is just a wish! LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019
Aug 15, 2019 • 25min
348: Go Behind the Scenes of Studio Grow's Very First Live Client Event
In this episode you'll learn: • Why our first Studio Grow live client event was such an amazing experience for everyone involved • A recap of the event and some of the key topics that were covered by the coaches and presenters • The one single change that many of the attendees credited for the biggest impact in their businesses • Myken's big takeaway and why she's so excited for next year's event LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019
Aug 13, 2019 • 33min
347: Meet Christine Sharpe and Learn to Find Your System for Success
In this episode you'll learn: • How to start building relationships personally in the community • The ways Christine utilized flyers and word of mouth in her pre-sales strategies • What the client journey through wellness consultations looks like • What to do to automate the "personal touches" that can make all the difference in your business • Why a membership mindset shift is so crucial to both yours and their success LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 https://www.cbarre.com https://www.facebook.com/Cbarretoronto https://www.instagram.com/cbarretoronto/ https://www.canva.com/
Aug 8, 2019 • 35min
346: Building Community + Changing Lives
In this episode you'll learn: • The story of how Amber and Bradi started their business and have gotten to where they are today • How they were able to find their niche – and just go with it! • What they do to create community and culture and the challenges they face as an independent studio • Why they say that moving to a membership model changed everything for them • The way they sell without being "salesy" and the role of their "flight co-ordinator" • What they feel they have that is really making them stand out in their marketplace • The biggest takeaway from running their business that they wish they had known sooner! LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 https://www.elevateyogaaz.com/ https://www.facebook.com/ElevateYogaAZ/ https://www.instagram.com/elevateyogaaz/
