The Business of Boutique Fitness
Lise Kuecker
I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
Episodes
Mentioned books
Jul 30, 2019 • 23min
343: The Psychology of Behavior Modification Pt. 1
In this episode you’ll learn: • How Jacob initially became interested in the science of behaviour • NLP training and how Jacob uses it in his business to be able to speak and communicate • That motivation is made of pain and pleasure • How to start identifying the difference between a routine and a habit • What is really happening on a cellular level • A routine is made up of four systems, and what Jacob system introduces first to his clients LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 https://jacobandreae.com/ https://business.facebook.com/jacobandreaefitness/
Jul 25, 2019 • 27min
342: {Best of Month} Here's how to turn a One Star Review Into Your Studio's Best Advertisement
In this episode you’ll learn: • The best approach for responding to a negative review • How to be the business owner people want to engage with {over and over} • Tips on removing a review on Yelp, Google and Facebook • Why your response has power • Ways to give your clients the opportunity to take care of your business LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019
Jul 23, 2019 • 17min
341: {Best of Month} Meet Studio Grow, Our New Brand, and See Just Why It Was Time To Make This Shift
In this episode you’ll learn: • What led me to starting a small consulting business • Why we decided that my business needed a shift • How our business intentions resulted in the naming of our business • Why it took a year to launch new branding and website • How I’m really look forwarding to meeting my staff in the upcoming weeks! LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019
Jul 18, 2019 • 37min
340: {Best of Month} Meet Maggie Yeung and Homegrown Yoga, Which Is Taking Yoga into Small Towns {and Bringing their Owners Home}
In this episode you’ll learn: • The story behind how Maggie named her studio and what led her on her entrepreneurial journey • How yoga got her through a very tough time in her personal life • Why she says that yoga is about the mental as much as the physical aspect • A breakdown of Maggie’s clientele and the unique offerings she provides to her clients • The toughest part about transitioning from a manager to a business owner • What success is to Maggie – and it’s not making millions of dollars! LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 https://homegrownyogaky.com/ https://www.facebook.com/homegrownyogaky https://www.instagram.com/homegrownyogaky/
Jul 16, 2019 • 37min
339: {Best of Month} The 10 Biggest Mistakes I've Made Growing My Businesses {and how to avoid them} Part 3
In this episode you’ll learn: • The influence my mother had on me as an entrepreneur, and something she told me that I have never forgotten • How I learned to really start to trust people • What KPIs and metrics are {and why you need to know them} • The ways I maintain a positive mindset momentum, even in the face of significant health challenges LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019
Jul 11, 2019 • 23min
338: {Best of Month} The 10 Biggest Mistakes I've Made Growing My Businesses {and how to avoid them} Part 2
In this episode you’ll learn: • Why you need to stop “DIY’ing” and take yourself to a place of growth • Sales and revenue is Number 1 • How to be direct about your expectations and struggles with your employees • Ways to be a good leader, and the reasons you should never stop seeking out mentors LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 Book Mentioned: Business Brilliant by Lewis Schiff
Jul 9, 2019 • 43min
337: {Best of Month} Meet Angie McDermott and Learn How She's Overcome an Autoimmune Diagnosis to Build One of the Top Athletic Training Facilities in the Midwest
In this episode you’ll learn: • What made Angie decide to focus on athletic training and how she got the confidence to succeed in her chosen field • How a burnout led to her next business endeavour • The role that mindset and the mental game has played in the development of her career • How significant health issues have impacted Angie both physically and mentally {but not stopped her from building a thriving business} • Ways to find the support to help you succeed LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 http://konsciousbodyfitness.com/ https://www.facebook.com/Konscious-Body-Fitness-305528369505386/ https://www.instagram.com/konsciousbodyfitness/
Jul 4, 2019 • 49min
336: {Best of Month} Meet the Faces of Studio Grow: Misty Cauthen of Dragonfly Pilates and How Falling Apart Can Lead To Major Steps Forward
In this episode you’ll learn: • How seasons of turmoil led to incredible opportunities for Misty • The reasons she know she wanted to open more than one studio {and how that model has changed over the years when it comes to hiring} • Her biggest challenges with opening her second studio • How a work relationship changed Misty’s mindset and moved her business forward LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 http://www.dragonflypilates.com/ https://www.facebook.com/DragonflyPilates/ https://twitter.com/dragonflynews https://www.instagram.com/dragonflypilates/
Jul 2, 2019 • 44min
335: {Best of Month} Meet the Faces of Studio Grow: Annie Yoder of Upswing Pilates and How She Built a 6 Figure Studio Within 3 Months of Opening
In this episode you’ll learn: • How an interest in fitness turned into Annie dedicating all of herself and her business to changing lives of her clients • The way her niche and area of focus came to be • Why you need to recognize the power in your failures • The reasons Annie chose to go against the group model • How she markets herself and why her referral program is • Annie’s tips and strategies for harnessing the power of your team LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 http://upswingpilates.com/ https://www.facebook.com/upswingannie https://twitter.com/upswingpilates
Jun 27, 2019 • 48min
334: {Best of Month} Meet Valerie Moselle and Learn How Luma Yoga is Shifting the Landscape in Santa Cruz
In this episode you’ll learn: • What has allowed Valerie to get her business to a point where she can leave for 4 weeks {and not have it suffer} • How she turned her business dreams into a reality • The ways Valerie is able to make it work with multiple business partners • How she developed their systems and processes, going from “reactive” to “active” mode • What charging people correctly and not discounting can allow your business to do • Why she moved to membership model for the business and what the process looked like • How Valerie has completely transformed her business by changing the conversation with her customers LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 https://lumayoga.com/ https://www.facebook.com/LumaYoga/ https://www.instagram.com/lumayoga/
