The Business of Boutique Fitness

In this episode you'll learn: • All about Cherise's diverse work experience that took her around the world • Why she pivoted from her career in eduction to tap into the fitness industry • What Cherise has done to train, hire and lead other trainers in her studio • What is was like for her to join the Studio Grow team • How to identify a "business snapshot" {and then identify any pain points} • Why organization is a big piece to the puzzle for Cherise, and how she is now teaching this to her clients • Last words of advice - Trusting the process, setting expectations and consistantly training LINKS: support@studiogrow.co

In this episode you'll learn: • How Kristel realized the way foods influence our bodies from a young age, and then used this knowledge to help her husband Michael • Their journey to start the company and why online sales were key at the beginning • The reason that social impact means so much to Kristel and Michael, and when it became a big part of their company's mission • The way they ensure that they source only the best ingredients {and why they call the farmers they work with "Super Heroes"} • What questions we should all be asking about the food that we consume • How Kristel and Michael knew it was time to expand their team, and the biggest mindset shifts that had to be made • The way that YourSuper.com builds the customer experience into their marketing • The biggest challenges they've faced, how to draw the right team members to you, and much more! LINKS: https://yoursuper.com/ https://www.instagram.com/yoursuperfoods/ http://www.facebook.com/yoursuperfoods https://twitter.com/yoursuperfoods happy@yoursuper.com https://www.actionagainsthunger.org/

In this episode you'll learn: • How Ali got her start in business and the ways that she navigated being one of the early pioneers of digital marketing • Why more than one method of marketing is so critical for your success • The reasons that Ali says we shouldn't lose faith in the "old school" ways of marketing and customer service • How to begin finding your genius and your gift, and then what to do to get clear with it in order to up level your business • What had to happen for her to realize that she needed help as her business and family grew LINKS: https://alibrown.com/radio/ https://www.instagram.com/alibrownofficial/ https://www.facebook.com/alibrownfan https://twitter.com/AliBrown https://www.linkedin.com/in/alibrownla The Big Leap by Gay Hendricks

In this episode you'll learn: • How to end your session or group workout using a "cool down method" • Why you'll want to end on a high note with a mantra, outro, or information- based statement • Clients love seeing employees supporting each other {what this means for you} • To not promote your other classes at other studios • What exit music to use and how you can say good bye to your clients the right way • How to be mindful of transition time and to do what you can to help the next instructor • Engage on social {and build a relationship outside the studio!} LINKS: https://studiogrow.co/episode361 https://studiogrow.co/episode360 https://studiogrow.co/episode359/ https://fitnesscareermastery.com/ https://fitnesscareermastery.com/studiogrow https://www.instagram.com/fitnesscareermastery/ https://www.facebook.com/fitnesscareermastery

In this episode you'll learn: • What clients need to know about the workout, drill or movement patterns that allows them to enter a flow state • The three different types of ways your clients learn, and best practices for serving them • The importance of investing in a proper mic system for your classes {and how it really elevates your class in so many ways!} • Why keeping your clients engaged is priority • In a group fitness class people are in that room that all different reasons, as an instructor be sure to stay neutral • Visual cues to use {and what not to do in class} • The importance of taking responsibility for making sure your clients understand you and make the necessary adjustments • How to be flexible when it comes to accommodating the clients in the room, and more! LINKS: https://studiogrow.co/episode360/ https://studiogrow.co/episode359/ https://fitnesscareermastery.com/ https://fitnesscareermastery.com/studiogrow https://www.instagram.com/fitnesscareermastery/ https://www.facebook.com/fitnesscareermastery https://fitnesscareermastery.com/episode79/

In this episode you'll learn: • Why the client experience is everything when it comes to the future of boutique fitness {and it starts before they even walk in the door to your studio} • That high energy music the whole time isn't better, and other considers with the music you play during class • The reason that reconnected with your why before each class is important {and ways to do it} • How to effectively prepare and hold space before the class starts • Tips for greeting people and making them feel welcome • Why your introduction is so important, how to ask if anyone has injuries in the right way, what's next in Part 3 of this series, and much more! LINKS: http://www.theclientcure.net https://fitnesscareermastery.com/ https://fitnesscareermastery.com/studiogrow https://www.instagram.com/fitnesscareermastery/ https://www.facebook.com/fitnesscareermastery https://fitnesscareermastery.com/episode4/

In this episode you'll learn: • How Barry and Shay each got their starts, very differently, in the world of fitness • Why both needed to take a leap of faith to get to where they are today • How Barry became a master trainer and the unique opportunities he's had around the world • The strengths and unique perspective that Shay brings to the business • Why education and the client experience is going to be so important going forward • How helping to create a brand for someone else differs from developing your own brand • What makes a successful master trainer and a successful studio owner • What comes first – programming or instructor quality LINKS: http://www.theclientcure.net https://fitnesscareermastery.com/ https://fitnesscareermastery.com/studiogrow https://www.instagram.com/fitnesscareermastery/ https://www.facebook.com/fitnesscareermastery https://www.instagram.com/barryennisbe https://www.instagram.com/shaykostabi

In this episode you'll learn: • What led Christie to start and operate her own Pilates studio in Dublin, Ireland • How the market has changed in Dublin and the ways that this impacted her business • What is Ballet-lates and what the method offers her clients • What the structure of Christie's studio looks and the lessons she's learned in her market • Christie's experience with TCC and the ways the program has benefited her and her business LINKS: http://www.theclientcure.net http://d4pilates.com/ https://www.facebook.com/D4Pilates http://balletlates.net/

In this episode you'll learn: • What initially drew Katie to The Client Cure • Competition was hard for Katie at first, but how she now sees competition in a whole new light • The way she completely changed her self-worth by learning how to properly position her pricing • What Katie dealt with when she needed to rebrand her company • How building relationships the right way improved her customer intake process • Her best tips and advice for studio owners LINKS: http://www.theclientcure.net https://www.soultigeryoga.com.au/ https://www.facebook.com/BikramYogaNorthernBeaches/

In this episode you'll learn: • What Rachel has she learned so far in her journey as a new franchisee owner • The way she was able to massively increase her conversion rate during the first few weeks of TCC • Why implementing a plan to increase her social media activity was exactly what Rachel needed • How Rachel started putting more focus on retaining clients • What you can do to save $20,000 in your business this year • Rachel's exciting plans for the future of her business! LINKS: http://www.theclientcure.net https://thebarrecode.com/studio/sunnyvale/ https://www.facebook.com/BarreCodeSouthBay/ https://www.instagram.com/barrecode_southbay/