The Business of Boutique Fitness
Lise Kuecker
I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you'd always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you're a studio owner who's ready to impact your community and see major growth in the process, or you're prepping to become one, then you are in the right place. So let's kick this off, shall we?
Episodes
Mentioned books
Nov 19, 2019 • 50min
375: Best of Ready. Aim. Empire: The Art of Conscious Communication and Money Conversations with Mary Shores
In this episode you'll learn: • The amazing story of how Mary came to be the youngest person in the country to open a debt collections company {at only 24 years old} • How to see the opportunities around you and then have the mindset to accept them • Trigger words around debt and how they can affect you • Her tips on dealing with customers or clients that owe you money • Words that work {and how you can you can use these words in and around all aspects of your life} • Why your words are really a mirror to your subconscious mind and how to change what you're telling yourself LINKS: http://maryshores.com/ http://maryshores.com/the-book/ https://www.instagram.com/mary_shores/ https://www.facebook.com/shoresmary/ https://twitter.com/mary_shores http://www.midstatecollections.com/home http://www.scn.ucla.edu/people/lieberman.html http://www.brainpaint.com/ https://neuroptimal.com/ https://www.monroeinstitute.org/
Nov 14, 2019 • 24min
374: Taking Back Your Studio Calendar One To-Do At A Time (Part 2)
In this episode you'll learn: • How to effectively build a job description around weekly tasks • The struggles of making big changes in your business and how to combat those feelings of losing control • What to do to determine where your time is best spent {whether in time, money or effort} and why this is so important to know • How to break down hourly rates, bonus plans and commissions for your new employee so that you both win
Nov 12, 2019 • 36min
373: Taking Back Your Studio Calendar One To-Do At A Time (Part 1)
In this episode you'll learn: • The urgent/important matrix, and why you need to being honest about where your tasks lay • That not everything that is important is urgent… • The reasons why focusing on staff management and training needs to be a priority • How to begin identifying where your time is best spent {and delegate the rest}
Nov 7, 2019 • 32min
372: The 4 Money Stories You've Gotta Rewrite To Hit 7-Figures
In this episode you'll learn: • The common business objections around money and how they are holding you and your business back • The story we tell ourselves about not having the money to invest into our businesses • You have the potential {seek advice from an expert} • What are the stories we tell ourselves about raising your prices and how to combat those thoughts • Starting your business with debt and how to utilize it in your favor • How you can incorporate cash infusions into your business
Nov 5, 2019 • 30min
371: When "Mean Girls" Meets Your Studio: Dealing With Real Life Nastiness in the Middle of Namaste
In this episode you'll learn: • How to Identify whether it is personality or morality issue • The way that I learned that some people don't "grow out" of being mean • What to do to when the mean girl is in a peer situation • Tips for addressing a team member who falls into the "mean girl category" • My thoughts on when you have mean girls clients LINKS & RESOURCES: https://ianmorgancron.com/ Bossypants by Tina Fey
Oct 31, 2019 • 38min
370: Studio Go: The Software that Runs Your Studio Like Clockwork [Part 2]
In this episode you'll learn: • What led Katie to the idea of Studio Go, and how it was really built out of necessity • The ways that her metrics have shifted since having a specialized software • How this software has affected Katie's employees since being implemented • What to do to start effectively identifying the needs of your clients {and whether to upgrade or downgrade in a client-first approach} LINKS: *sign up and use code "November50" to get your first month free, and 50% off the next!
Oct 29, 2019 • 36min
369: Studio Go: The Software that Runs Your Studio Like Clockwork [Part 1]
In this episode you'll learn: • The love story behind the creation of Studio Go • How Studio Go changes everything when it comes to pulling reports • What software they were able to build and create way more than they ever expected • How Studio Go is a true CRM that also allows room for an employee management platform • Retail is largely overlooked, but by using Studio Go you can build targeted processes and marketing around it • That being able to walk clients through the journey in your studio, being able to prescribe the right membership based on data, is a game changer LINKS: https://studiogo.com/ Clockwork by Mike Michalowicz https://www.purebarre.com/location/carlsbad-ca
Oct 24, 2019 • 30min
368: Shira Reba: Building and Balancing Your Business
In this episode you'll learn: • Shira's amazing story and unique journey into fitness industry • How she fell in love with kickboxing, overcame her own struggles and became an instructor • What to do to balance your love for fitness with being a business owner • What Shira learned about building out her business and taking the leap to grow • How TCC guided Shira with the processes she needed to grow her business • Why Shira really does what she does!
Oct 22, 2019 • 31min
367: Cherise: How to Hire a Top-Notch Manager
In this episode you'll learn: • The most common issues studio owners are having when it comes time to hire a manager • Why the job posting is so important, and the crucial things that absolutely need to be in it • When is the best time to recruit {and what Cherise always does when looking to hire} • What happens when you hire out of desperation… • Where to find the best candidates for your next managerial role {and it's not always online!} • What the interview process and initial phone screening should look like • What to do when you're ready to extend an offer that will set you, and that person, up for success LINKS: support@studiogrow.co
Oct 17, 2019 • 12min
366: Managing Mistakes with Erin Haag
In this episode you'll learn: • What motivated Erin to record this episode {and why this is a vulnerable topic for her to talk about} • The biggest mistake she sees when studio owners hire a new person and what happens when they hold on to the wrong employee for too long • Why you need to allow enough time for training {and then set realistic expectations} • No employee is perfect – allow for mistakes! • How your business can only grow as much as your people do • Why you need to keep the pressures to yourself, even when it may be tempting to share them with your staff LINKS: support@studiogrow.co
