The Business of Boutique Fitness

In this episode you’ll learn: • How Ali got her start in business and the ways that she navigated being one of the early pioneers of digital marketing • Why more than one method of marketing is so critical for your success • The reasons that Ali says we shouldn’t lose faith in the “old school” ways of marketing and customer service • How to begin finding your genius and your gift, and then what to do to get clear with it in order to up level your business • What had to happen for her to realize that she needed help as her business and family grew LINKS: https://alibrown.com/radio/ https://www.instagram.com/alibrownofficial/ https://www.facebook.com/alibrownfan https://twitter.com/AliBrown https://www.linkedin.com/in/alibrownla The Big Leap by Gay Hendricks

In this episode you’ll learn: • How to end your session or group workout using a “cool down method” • Why you’ll want to end on a high note with a mantra, outro, or information- based statement • Clients love seeing employees supporting each other {what this means for you} • To not promote your other classes at other studios • What exit music to use and how you can say good bye to your clients the right way • How to be mindful of transition time and to do what you can to help the next instructor • Engage on social {and build a relationship outside the studio!} LINKS: https://studiogrow.co/episode361 https://studiogrow.co/episode360 https://studiogrow.co/episode359/ https://fitnesscareermastery.com/ https://fitnesscareermastery.com/studiogrow https://www.instagram.com/fitnesscareermastery/ https://www.facebook.com/fitnesscareermastery 

In this episode you’ll learn: • What clients need to know about the workout, drill or movement patterns that allows them to enter a flow state • The three different types of ways your clients learn, and best practices for serving them • The importance of investing in a proper mic system for your classes {and how it really elevates your class in so many ways!} • Why keeping your clients engaged is priority • In a group fitness class people are in that room that all different reasons, as an instructor be sure to stay neutral • Visual cues to use {and what not to do in class} • The importance of taking responsibility for making sure your clients understand you and make the necessary adjustments • How to be flexible when it comes to accommodating the clients in the room, and more! LINKS: https://studiogrow.co/episode360/ https://studiogrow.co/episode359/ https://fitnesscareermastery.com/ https://fitnesscareermastery.com/studiogrow https://www.instagram.com/fitnesscareermastery/ https://www.facebook.com/fitnesscareermastery https://fitnesscareermastery.com/episode79/

In this episode you’ll learn: • Why the client experience is everything when it comes to the future of boutique fitness {and it starts before they even walk in the door to your studio} • That high energy music the whole time isn’t better, and other considers with the music you play during class • The reason that reconnected with your why before each class is important {and ways to do it} • How to effectively prepare and hold space before the class starts • Tips for greeting people and making them feel welcome • Why your introduction is so important, how to ask if anyone has injuries in the right way, what’s next in Part 3 of this series, and much more! LINKS: http://www.theclientcure.net https://fitnesscareermastery.com/ https://fitnesscareermastery.com/studiogrow https://www.instagram.com/fitnesscareermastery/ https://www.facebook.com/fitnesscareermastery https://fitnesscareermastery.com/episode4/ 

In this episode you’ll learn: • How Barry and Shay each got their starts, very differently, in the world of fitness • Why both needed to take a leap of faith to get to where they are today • How Barry became a master trainer and the unique opportunities he’s had around the world • The strengths and unique perspective that Shay brings to the business • Why education and the client experience is going to be so important going forward • How helping to create a brand for someone else differs from developing your own brand • What makes a successful master trainer and a successful studio owner • What comes first – programming or instructor quality LINKS: http://www.theclientcure.net https://fitnesscareermastery.com/ https://fitnesscareermastery.com/studiogrow https://www.instagram.com/fitnesscareermastery/ https://www.facebook.com/fitnesscareermastery https://www.instagram.com/barryennisbe https://www.instagram.com/shaykostabi 

In this episode you’ll learn: • What led Christie to start and operate her own Pilates studio in Dublin, Ireland • How the market has changed in Dublin and the ways that this impacted her business • What is Ballet-lates and what the method offers her clients • What the structure of Christie’s studio looks and the lessons she’s learned in her market • Christie’s experience with TCC and the ways the program has benefited her and her business LINKS: http://www.theclientcure.net http://d4pilates.com/ https://www.facebook.com/D4Pilates http://balletlates.net/ 

In this episode you’ll learn: • What initially drew Katie to The Client Cure • Competition was hard for Katie at first, but how she now sees competition in a whole new light • The way she completely changed her self-worth by learning how to properly position her pricing • What Katie dealt with when she needed to rebrand her company • How building relationships the right way improved her customer intake process • Her best tips and advice for studio owners LINKS: http://www.theclientcure.net https://www.soultigeryoga.com.au/ https://www.facebook.com/BikramYogaNorthernBeaches/ 

In this episode you’ll learn: • What Rachel has she learned so far in her journey as a new franchisee owner • The way she was able to massively increase her conversion rate during the first few weeks of TCC • Why implementing a plan to increase her social media activity was exactly what Rachel needed • How Rachel started putting more focus on retaining clients • What you can do to save $20,000 in your business this year • Rachel’s exciting plans for the future of her business! LINKS: http://www.theclientcure.net https://thebarrecode.com/studio/sunnyvale/ https://www.facebook.com/BarreCodeSouthBay/ https://www.instagram.com/barrecode_southbay/ 

In this episode you’ll learn: • The biggest pitfall or gap found in most small boutique studios websites • How to start profiling your ideal customer and then using that information in all your marketing efforts • The impact that “overdoing” your website has on your potential clients • Changes that you can make to your website today that will dramatically improve its effectiveness • Why mobile “find-ability” is critical • Fernando’s thoughts on the current trends in the industry LINKS: http://www.theclientcure.net https://www.cuisinteractive.com/ fernando@cuisinteractive.com Text 954-478-9255 to set up a call with Fernando! https://www.facebook.com/cuisinteractive 

In this episode you’ll learn: • What the Yoga Blessings Fund is all aobut and how Adeline Yoga gives back • How and why Heather created Adeline Yoga to flourish in the social justice field • The way that changing her pricing structure really helped fuel the social justice work Adeline Yoga has been able to • How creating the right culture in your studio can really elevate your business • That transparency is key to having both a successful business and team culture LINKS: https://www.wellnessliving.com/  *mention Lise & Maura sent you! http://www.theclientcure.net https://www.adelineyoga.com/ https://www.instagram.com/adelineyogastudio/ https://www.facebook.com/AdelineYogaStudio Emergent Strategy by Adrienne Maree Brown