In this episode you’ll learn:

• How Kristel realized the way foods influence our bodies from a young age, and then used this knowledge to help her husband Michael

• Their journey to start the company and why online sales were key at the beginning

• The reason that social impact means so much to Kristel and Michael, and when it became a big part of their company’s mission

• The way they ensure that they source only the best ingredients {and why they call the farmers they work with “Super Heroes”}

• What questions we should all be asking about the food that we consume

• How Kristel and Michael knew it was time to expand their team, and the biggest mindset shifts that had to be made

• The way that YourSuper.com builds the customer experience into their marketing

• The biggest challenges they’ve faced, how to draw the right team members to you, and much more!

LINKS:

364: Meet Kristel De Groot and Dive into How She Ended Up On Forbes’ 30 under 30