The Business of Boutique Fitness
Lise Kuecker
I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
Episodes
Mentioned books
May 21, 2019 • 32min
323: The Ultimate Guide to Scaling your Studio Biz Digitally [PART 2]
In this episode you’ll learn: • The biggest benefits for using online teaching training as a component of your overall business • What to remember if you’re concerned with the competition stealing your material and intellectual property • Why “launching with less” is a great rule to follow for a membership site • The importance of a first impression… • What to do to start adding livestreaming into your business and why you should consider doing it • Downloadable pieces of content and more ideas for how you can expand your online offerings LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019
May 16, 2019 • 25min
322: Getting your Foot in the Corporate Door
In this episode you’ll learn: • How Emma and Peerfit build relationships with their local corporate markets • The way that their network is growing organically • What they’ve done to work with MINDBODY and to have a seamless booking system for the end users • How Peerfit handles the onboarding of end users for their clients’ special events and activities in their local communities LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 https://peerfit.com https://www.instagram.com/peerfit/ https://www.facebook.com/peerfit https://twitter.com/peerfit https://www.linkedin.com/company/peerfit-inc https://www.mindbodyonline.com
May 14, 2019 • 25min
321: The Ultimate Guide to Scaling your Studio Biz Digitally
In this episode you’ll learn: • What exciting opportunities exist now for online course creators in the digital marketplace • How teachers can harness the power of video to expand their influence • Why it’s never been easier to start building an online following to grow your business • When is the right time to offer your products and services online • Ways you can use online courses to attract potential franchisees, expand into new markets, and more! LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019
May 9, 2019 • 30min
320: Ja’Makin Me Dance with Jatrine Bentsi-Enchill
In this episode you’ll learn: • How Jatrine found her path to fitness and then built a successful business in the niche • What she offers her clients at her studio and why she focuses on these offerings • Jatrine’s studio transformed since working with Erin and the TCC process • That your sales can be made through your passion and advocacy • Giving back 101! LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 https://www.jamakinmedance.com/classes/ https://www.facebook.com/JaMakinMeDance https://twitter.com/jamakinmedance
May 7, 2019 • 11min
319: The 3 Truths to Help You Overcome Your Fear of Change by Erin B Haag
In this episode you’ll learn: • Why you deserve to make money! • That your staff and clients really do want you to be successful • How to stop making business decisions based on what your competition is doing LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019
May 2, 2019 • 30min
318: Meet Gracie Martinez and Learn to Find your Profit Sweet Spot
In this episode you’ll learn: How Gracie set herself apart by focusing on the modalities she knows best What led her to join TCC and how it aligned with her, her goals and what she wanted for her studio Keys to onboarding new clients and building rapport The switch to a membership model and how that affected Gracie’s business and clients Focus on you and your business and not this… Her new goals and the systems she is implementing this year in her studio LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 http://thepilatesstudiolasvegas.com/ https://www.facebook.com/pages/The-Pilates-Studio-Las-Vegas/210818358555
Apr 30, 2019 • 34min
317: Jessica Goldman On Going From Business Noob To Industry Leader
In this episode you’ll learn: • What it really means to be a leader in your industry • Why Jessica chose to work in the industry and get as much experience as she could • How to taking the time to build your reputation • Tips for investing in your staff and empowering them to be their best • How Jessica has managed the vast changes in the industry • The reasons to staying true to your passion and purpose, and how All About Dance is giving back in a big way • What to focus on instead of your competition LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 https://allaboutdance.org/ https://www.instagram.com/aadchicago/ https://www.facebook.com/allaboutdancechicago/
Apr 25, 2019 • 31min
316: 6 Movement Methodologies that Every Studio Owner Needs to Know with Jacob Andreae (Part 2)
In this episode you’ll learn: • Over 250 exercises that you can try today • Why building the fundamentals step-by-step is so essential before adding weight to your movements • The timeline to progress through for the movement system • And more! LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 https://www.jacobandreaetraining.com/ https://www.facebook.com/jandfitnesscommunity https://twitter.com/jacobtandreae https://www.instagram.com/jandfitness/
Apr 23, 2019 • 28min
315: 6 Movement Methodologies that Every Studio Owner Needs to Know with Jacob Andreae (Part 1)
In this episode you’ll learn: • The seven fundamental movements and why each are so important • How children learning to move properly seems to have gone by the wayside in the education system • Learning techniques and ways to externalize the cue {plus why this is so effective} • Building the fundamentals, step-by-step… LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 https://www.jacobandreaetraining.com/ https://www.facebook.com/jandfitnesscommunity https://twitter.com/jacobtandreae https://www.instagram.com/jandfitness/
Apr 18, 2019 • 39min
314: Meet Chesley Long: Yogi, Business Owner, and Camp Director!
In this episode you’ll learn: • How Chesley’s personal relationships and upbringing allowed him to see community in a completely different way • The key to any idea is being comfortable with selling it - and failing at it • The way he built his business model around local community that continues long after the camp has finished • Why Chesley sees the power in choice and builds his model around the client being able to move (and choose freely) within Camp Yoga • How he prebuilds a community and the environment for personal connections to happen LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 https://campyoga.ca https://www.facebook.com/campyoga.ca/ https://www.instagram.com/campyoga/
