The Business of Boutique Fitness
Lise Kuecker
I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
Episodes
Mentioned books
Apr 16, 2019 • 39min
313: Movement + Mamas + Lauren Shields = Meraki Mama
In this episode you’ll learn: • What made Lauren decide to focus on work with movement, and specifically with mothers • How her vision of Meraki Mama Collective came to her and the way it’s evolved since opening • Her recurring revenue model and the ways it’s allowed her to create a community in her studio • Lauren’s tips and strategies for developing her branding • What’s next for her and how The Client Cure has helped her implement the systems she’s used to succeed LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 http://merakimamacollective.com/ https://www.instagram.com/merakimamacollective https://www.instagram.com/merakimamadoula https://www.instagram.com/laurenofmerakimama https://www.facebook.com/merakimamaatl
Apr 11, 2019 • 50min
312: Meet Niki Riga: Studio Owner, Dancer, and Barre Instructor
In this episode you’ll learn: • How Niki started her journey and the experience she got which allowed her to make her dreams come true • The ways she researched and decided on what modality spoke to her and her business • What Niki’s dance, anatomy and kinesiology background did to set herself apart from other scripted barre practices • Her tips and strategies for finding top quality instructors, even in competitive markets like hers • Why Niki considers the “trifecta” approach she took as the best decision she made for her business • How she strategically markets her business and builds relationship and community at every level of her business LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 https://flexfusionstudios.com/ https://bootybarre.com
Apr 9, 2019 • 22min
311: The Three Financial Reports That Built My 30+% Profit Margins
In this episode you’ll learn: • Why in the past I’ve felt like financials have been my “nemesis” • The single most important report to have and what I’m looking for on it • The Pro Forma and what this report allows us to see and do • How regularly reviewing your payroll will benefit your business • A monthly practice we do that will save you tons of time and headaches come tax time LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 https://quickbooks.intuit.com/ https://www.sage.com/en-us/products/peachtree/ https://gusto.com/
Apr 4, 2019 • 42min
310: Meet Jenny Houston. From Student to Studio Owner to all around Boss
In this episode you’ll learn: • What led Jenny to becoming a studio owner and purchasing an already active studio • How she was able to make slow significant changes to the studio, without it being a shock to current clients • Her tips for moving into a leadership role and navigating relationships • How Jenny rebranded, and what “Poser” means to her • Don’t give it away for free…
• Jenny talks about having multiple locations and the struggle on knowing where to spend your time LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 https://poserstudios.com
Apr 2, 2019 • 33min
309: Lessons from F45: the Starbucks of the fitness industry
In this episode you’ll learn: • A cutting edge concept, and brand, that is revolutionizing the fitness industry worldwide • How they have positioned themselves to succeed in all markets, regardless of location or size • The ways they are creating only exceptional workouts and experiences for their customers and a breakdown of their signature challenge • What focusing on your clients’ results can do for your business • How to start getting creative with client types • The tremendous opportunities that exist now by leveraging technology LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 https://f45training.com/
Mar 28, 2019 • 47min
308: Meet Erin Caudill and Learn How She Grew Her Practice to Multiple Locations
In this episode you’ll learn: • What led to Erin and her business partner Julie forming their business in 2012 • How they choose their speciality and the challenges they face in that field • Why they decided to expand and open a second location and what it’s looked like building a team to support them in this • Their process for finding the right location in a super-hot real estate market • How they’ve successful introduced a membership model and why it’s been key for their clients’ health and success • Erin’s future plans and big picture vision for the business LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 https://www.reactivept.com https://www.instagram.com/reactivept/ https://www.facebook.com/neurologicptlosangeles/
Mar 26, 2019 • 30min
307: Building the What, How and Why of Building your Mission
In this episode you’ll learn: • What is the “Golden Circle” and why it matters so much to business owners • The role your “Why” will play in the building of your business • Ways that the “How” and the “What” will help you get to where you want to go • Why knowing this process will make things a lot easier for you as a studio owner LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 Simon Sinek: https://startwithwhy.com https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action
Mar 21, 2019 • 57min
306: Meet Kristi Cooper: Instructor, Studio owner, Youtube star.
In this episode you’ll learn: • How Pilates Anytime has made my life easier • The story of how Kristi got into Pilates many years ago • Why she started online with YouTube and how she realized she was the right person to be making these videos • The story of her first launch of 20 videos and why they resonated so much with other teachers • The way Kristi found teachers before social media was popular • A behind-the-scenes look at Pilates Anytime • How developing technology is affecting the industry, the way Kristi has contributed to the legacy of Pilates, and so much more LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 https://www.pilatesanytime.com https://www.yogaanytime.com/ https://studiogrow.co/episode200/ (Jen Golden Zumann) https://studiogrow.co/episode192/ (Cara Reeser)
Mar 19, 2019 • 26min
305: Deciphering Your Money Stories and Moving Past a Scarcity Mindset
In this episode you’ll learn: • How the money stories from our past are still with us today • Some questions around money that you need to start asking yourself • What are some of my earliest experiences with entrepreneurship and money • Where to begin with rewriting your money stories • The one realization around money that has set me free • That like relationships with people, we need to boundaries around money as well LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 https://studiogrow.co/episode304/ https://studiogrow.co/episode303/ https://studiogrow.co/episode301/
Mar 14, 2019 • 28min
304: March Money Stories: Lisa and Dan
In this episode you’ll learn: • Ways that Dan and I are different, but still able to work well together as a team in business • The shifts that we’ve both made as we’ve gone on this journey together • What matters as much (or more) as bringing in enough money • A significant turning point in our business and relationship • How we manage being business partners and a married couple at the same time • What was the result of reading books that each had recommended LINKS: Book mentioned: Rich Dad Poor Dad by Robert Kiyosaki
