The Business of Boutique Fitness
Lise Kuecker
I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
Episodes
Mentioned books
Mar 12, 2019 • 37min
303: 10 Money Mindsets That Will Paralyze Your Studio Growth {and Your Paycheck} Part Two
In this episode you’ll learn: • Why we believe money is out of our reach • The real reasons we feel greedy and what greedy really means • What are “I don’t have enough” excuses • Change your mindset of having to do it all {and to see your worth} • Why money is not over your head • Whether or not money the root of all evil
Mar 7, 2019 • 37min
302: Meet Philipp and Anina sharing how Meditation and Mind Fitness will Benefit You and Your Studio
In this episode you’ll learn: • Finding modern meditation and mindfulness • The different techniques Now Meditation has top offer and why • The practice of gratitude • Introducing group mediation at the corporate level • Now Meditation and their long term vision for mind fitness LINKS: https://now-meditation.ch/de/
Mar 5, 2019 • 31min
301: 10 Money Mindsets That Will Paralyze Your Studio Growth {and Your Paycheck} Part One
In this episode you’ll learn: • How we are all uniquely different in the ways we see money • The way I viewed money from a young age • How the money stories I was telling myself affected my past business decisions • Why there is really no scarcity in money • Money does not cause conflict
Feb 28, 2019 • 45min
300: Meet Dana and Lola as they Spill the Secrets behind a Successful Retreat
In this episode you’ll learn: • What is Nia Yoga • How to know when you are ready to host a retreat and where your participants will come from • Tips on choosing a location and venue, along with possible red flags • Advantages and disadvantages of doing retreats with other facilitators versus as a solo • Finding a balance in your retreat itinerary • Preparation time and theme importance • How to create a sense of community between participants LINKS: https://www.embodycentralia.com/ http://ibodydenver.com/ https://www.themvmtlab.com/
Feb 26, 2019 • 23min
299: How to Grow a Boutique within your Studio
In this episode you’ll learn: • How Christina created a successful boutique within her studio • The reasons and benefits for offering retail products within your studio • Why you should make sure what you bring into your business aligns with you and your brand {and its core values} • Strategies for facilitating the sense of community with brand specific merchandise • What to considering in relation to the demographics and psychographics of your members • The importance of managing your inventory, vendor relationships, and client interests LINKS: https://www.embodycentralia.com
Feb 21, 2019 • 32min
298: Meet Rachel Davis and Deep Dive into Growing your Studio, Changing your Life, and Impacting the World
In this episode you’ll learn: • How to make time to do the things that need to be done to move forward • Ways to build the foundation for a good relationship • The transition of memberships • How to use delegation, teams and systems to avoid the burnout • When you should be testing, pivoting and trying something different LINKS: https://barreatcdr.com/
Feb 19, 2019 • 24min
297: Profit Margins, The Chipotle Rule, And Why Your Studio Needs To Know Both
In this episode you’ll learn: • A little bit about Erin and how she started her own business • What can happen when you know your profit margins and total gross revenue • Why understanding what services are the most profitable is necessary • Your studio peak hours of profitability matters! • Why you won’t want to expand until you’ve maxed your studio’s capacity • How to create a profitable studio schedule LINKS: support@lisekuecker.com
Feb 14, 2019 • 39min
296: Meet Nathania Stambouli, and Get the Inside Scoop on Launching Retreats that Sell Out
In this episode you’ll learn: • How Nathania structures her email pitches to be featured in so many publications • Why strategy plus luck, consistency and follow through will equal free advertising • What it was like taking over a studio that held a lot of history and was owned by someone else for many years • What were three sticking points that Nathania didn’t anticipate and how she was able to work through them • How she now manages her time having two very busy and successful businesses LINKS: https://www.soulplay.yoga/ https://www.instagram.com/soulplay.yoga/ https://www.facebook.com/soulplayyoga https://www.soultribeadventures.com/
Feb 12, 2019 • 34min
295: What does a 7 Figure Studio Look Like (Part Deux)? Meet 4 Studios With Profit Margins from 47% to 70% Who Never Need To Hit 7 Figures
In this episode you’ll learn: • Why the million dollar mark may not be the best metric to celebrate • What studios with over 50% profit margin look like • What are ancillary services and a powerful example of what we did for the studio owners we work with • Why the number of clients shouldn’t be the main measure of success for your studio • What clients really want… • How to calculate the appropriate pay for your teachers, red flags to look for and a whole lot more!
Feb 7, 2019 • 36min
294: Meet Christy Laurence - Tech start-up founder, llama lover, and the answer to all your Instagram problems
In this episode you’ll learn: • The strategy behind successful Instagram marketing and Instagram “hot spots” • How developing your voice will develop your brand • The difference between paid and organic advertising on Instagram and Christy’s take on what the future might hold • How and why you should utilize white space in your feed • The difference between business versus personal Instagram accounts • Why Christy has over 40 tests running at a time! LINKS: https://www.plannthat.com/ https://au.linkedin.com/in/christy-laurence
