The Business of Boutique Fitness
Lise Kuecker
I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
Episodes
Mentioned books
Feb 5, 2019 • 42min
293: What does a 7 Figure Studio Look Like? Here's a breakdown of how studios are hitting the elusive 7 Figure Mark Around the World.
In this episode you’ll learn: • What’s really possible for your studio when it comes to revenue • That hitting the 7-figure mark will look different for each studio • How I calculate retention and conversion rates and why these number matter so much • Case studies of clients we work with, including actual numbers • An example of why the business model matters • Strategies for employee compensation plans, pricing, profit margins and more • A sneak peek of what’s coming up in the second part of this series
Jan 31, 2019 • 51min
292: {Best of} Meet Heather Ritenour-Sampson
In this episode you’ll learn: • What nudged Heather to take the leap to open her own Yoga studio • How she was able to take the feedback from others in the community and use that to fuel herself • The ways she has learned to help her clients get in alignment with their own self-care - while still staying true to their beliefs • Take a stand for the value of what you offer! • What her views are on the expectations we put on ourselves and how she builds her tribe • The secret behind teacher trainings LINKS: http://www.yogatribemn.com
Jan 29, 2019 • 35min
291: {Best of} Retreats With Real Revenue: Building an Amazing Adventure That Wows Your Students and Your Bank Account. Pt. 2
In this episode you’ll learn: • A recap on identifying a retreat versus an event • What is the marketing cycle if planning an event {and why you should give your clients the opportunity to purchase the next one} • What is an affiliate and the importance of having a strong affiliate network • How to provide a content calendar to you affiliates • Strategies for tracking your sales • What is the marketing cycle if planning a retreat {and some tips and tricks when using video in it} • And more! LINKS: Get the Growth Book now! http://www.lisekuecker.com/growthbook https://www.infusionsoft.com/ https://www.samcart.com/
Jan 24, 2019 • 49min
290: {Best of} Meet Lisa Howell, the Australian Physiotherapist whose Cutting Edge Approach to the Body is Transforming the Lives of Young Athletes {and plenty of practitioners} Across the Globe
In this episode you’ll learn: • Why there is a significant amount injuries happening in young dancers under the age of 14 • How trainers should approach young dancers wanting to also be trained in Pilates or yoga • Why Lisa’s strategy entails teaching children to read their bodies and empower them to help heal themselves • The progressions that have developed in the field over time and how important it is to keep up with your knowledge • Why out of all the systems, the muscular system is usually the last to be worked on because 99% of the time muscle actually has nothing to do with it LINKS: https://perfectformphysio.com.au/ https://perfectformphysio.com.au/lisa-howells-story/ https://www.facebook.com/PerfectFormPhysio/ https://twitter.com/perfectformphys https://www.pinterest.ca/perfectformphys/ https://www.instagram.com/perfectformphysio/
Jan 22, 2019 • 37min
289: {Best of} Retreats With Real Revenue: Building an Amazing Adventure That Wows Your Students and Your Bank Account
In this episode you’ll learn: • How to set yourself up for profits when planning a retreat or an event • Tips to help you in the process of choosing the right venue • How to handle lodging {and what are the various options available} • What to consider in terms of food, beverage and other additional services {and how to negotiate prices for them} • The two biggest numbers you need to calculate for a successful retreat • What is the difference between an event and a retreat • How to calculate prices and add profits Get the Growth Book now! http://www.lisekuecker.com/growthbook
Jan 17, 2019 • 55min
288: {Best of}: Meet Jodh Dyson and Savitree Doppelt, the Co-Founders of Urban Yoga Chicago and Learn How They've Transformed Their Studio {and Teacher Trainings} Into a Profitable Powerhouse That's Always Serving Clients
Things you will learn in this episode: • How Jodh and Savitree met and built Urban Yoga Chicago in the most organic of ways • Why they introduced kundalini yoga to the public • The strategy they used in starting their teacher training without having a brick and mortar • What challenges they went through that ultimately made them feel like they had to start over • There are no rules when building your business • Culture and community start from the top down • What is intentional intake and how it changed Urban Yoga Chicago LINKS: Get the Growth Book now! http://www.lisekuecker.com/growthbook Sign up for the video series mentioned at http://www.theclientcure.net/ http://www.urbanyogachicago.org/ https://www.facebook.com/urbanyogachicago/ https://www.instagram.com/urbanyogachicago/
Jan 15, 2019 • 32min
287: {Best of} The Four Stages Every Studio Must Pass Through: The Freedom Stage, or Stepping Back to Allow the Empire You've Built to Grow {yes, even when you're not there}
In this episode you’ll learn: • The biggest warning I have for you in this stage • Stick to what your clients truly need and want in this stage • Why you need a day-to-day Operations Manager • What activity you can do here that will grow your clientele quickly • The downfall that can come with mass diversification • Set your business up for sale - even though it’s not for sale! Get the Growth Book now! http://www.lisekuecker.com/growthbook Sign up for the video series mentioned at http://www.theclientcure.net/
Jan 10, 2019 • 44min
286: {Best of} Meet Raquel Lanting, A Barre Studio Owner Who Turned 3 Emails Into An 8K Day
In this episode you’ll learn: • Raquel’s amazing journey coming to the US to explore fitness and Barre entrepreneurship • How the mindset and discipline needed to be a great dancer overlaps with being an effective instructor • What happened for Raquel to be able to purchase her business and what moving from teacher to entrepreneur has looked like • Why she knew she had to take part in The Client Cure and The Revenue Remedy, and what results she achieved from them • 3 things that really make a promotion and an example of an epic sale Raquel recently did at her studio LINKS: https://www.thedaileymethod.com/studios/white-rock/studio-instructors/ https://www.facebook.com/TheDaileyMethodCorporate https://twitter.com/thedaileymethod http://instagram.com/daileymethod support@lisekuecker.com
Jan 8, 2019 • 38min
285: {Best of} The Four Stages Every Studio Must Pass Through: The Grow Stage, or Leveraging Team and Offerings to Maximize Your Profits
Things you will earn in this episode: • What your role needs to be in this stage and why you have to build just beyond yourself • What I did to shift my focus in this stage to becoming a CEO • How to investigate why things go well and why things don’t {and then build a system around it to propel you forward} • What I looked for first when hiring someone • How to build the most powerful type of marketing • The differences between a sales manager, marketing and operations manager, and how you can afford to hire them • The importance of niching down Get the Growth Book now! http://www.lisekuecker.com/growthbook
Jan 3, 2019 • 42min
284: {Best of} Meet Hannah McDonald and Learn How She's Doubled Her Income {and Tripled Her Clients} in Eight Short Months
In this episode you’ll learn: • How Hanna was able to identify a large gap in the fitness health industry and open her own studio WHILE working full time • Why a mindset hang up had her thinking she couldn’t make her dream of being successful in the fitness world • The biggest breakthrough that told Hanna she can make a long lasting business • The most important lessons Hanna was able to take from “failure” • How Hanna was able to navigate price increases with her clients • How systems and structures made the biggest difference in her business, from building a client journey to massively increasing her conversion rate • Where Hanna wants to take Burn Theory now LINKS: http://www.burntheory.com.au/ https://www.facebook.com/burntheory/ https://www.instagram.com/burntheory/
