

The Business of Boutique Fitness
Lise Kuecker
I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
Episodes
Mentioned books

Jan 28, 2021 • 24min
452: Best of Ready.Aim.Empire: Misconstrued Beliefs: Everyone else is more valuable than me
In this throwback episode you’ll learn: • The real reasons why you aren’t paying yourself • Whether or not you are paying your instructors an above-average rate • A breakdown of my 30/30/30 profit roll • How to start evaluating your instructors based on the client experience • Ways to renegotiate with open financials • The misconstrued belief of your worth LINKS: https://www.instagram.com/studiogrowco

Jan 21, 2021 • 31min
451: Best of Ready.Aim.Empire: Christa Gurka and the Digital Product
In this throwback episode, you will learn: The unique approach Christa has taken with the digital strategy for her business The ways Christa’s online teacher training is improving the experience for her clients Strategies for launching on demand services on a limited budget LINKS: https://www.pilatesinthegrove.com/ https://www.facebook.com/pilatesinthegrove https://www.instagram.com/pilatesinthegrove/ https://www.linkedin.com/in/christa-gurka-8a333b50/ https://www.pilatesinthegrove.com/services

Dec 17, 2020 • 11min
450: A look ahead...
In this episode you will learn: • Why I believe that clients are more passionate, loyal, and invigorated than ever about their health • How we have had the time and space to revamp, expand and create new things this year • My thoughts on releasing new products to further support fitness and wellness entrepreneurs in the industry • The importance of marketing agencies, sales agencies, masterminds and continually revamping things moving forward • Th ways that our growing team is the pillar of the excitement to come LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

Dec 10, 2020 • 16min
449: Amy Lafko and Understanding Crisis Leadership (Part 2)
In this episode, you will learn: • How to begin owning up to your role and responsibilities as a CEO and leader of your team • Why soft skills are the most important of all the skills that a leader can possess • What to do if you don’t necessarily want to be the CEO or leader • Ways to bridge the financial gap when it comes to growing your company • Tips on how develop your growth mindset – and why you should always be striving to do this LINKS: https://cairncs.com/ https://cairncs.com/get-in-touch https://www.linkedin.com/company/cairn-consulting-solutions/ https://www.linkedin.com/in/amy-lafko/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

Dec 3, 2020 • 31min
448: Amy Lafko and Understanding Crisis Leadership
In this episode, you will learn: • What Amy is noticing and seeing in the field of leadership right now, and what she feels will happen in 2021 • How she is helping her clients prepare for a second, and even third wave, of the pandemic • The discussions she is having with people around layoffs • What leadership should look like for a studio in the startup phase • The tools Amy is using with her clients within their hiring process • What are the essential pieces of an effective communication system, and how this will evolve as a business grows • Some of the different challenges that will present themselves at each stage as a business grows LINKS: https://cairncs.com/ https://cairncs.com/get-in-touch https://www.linkedin.com/company/cairn-consulting-solutions/ https://www.linkedin.com/in/amy-lafko/ Good to Great by James C. Collins https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

Nov 19, 2020 • 26min
447: The State of The Studio
In this episode, you will learn: • My thoughts on increasing profit (and declining competition) during this pandemic • Why the demand for health is going to be so much greater than it has been • The significant growth we are seeing with new marketing efforts in our business • Tips and strategies for utilizing recurring revenue memberships •My thoughts on contractors and employees soliciting on social media • Press and media struggles and how to look at government shutdowns • What is a “predatory team member” – and what to do about this person • Why a business crisis plan is critical, the “capacity conundrum” and so much more! LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

Nov 12, 2020 • 31min
446: Christa Gurka and the Digital Product (Part 2)
In this episode, you will learn: • The unique approach Christa has taken with the digital strategy for her business, and what excites her so much about it • What their teacher training is about, plus why she initially created it • The ways Christa’s online teacher training is improving the experience for her clients in the studio • Things to consider in terms of teacher compensation and the studio owner’s profit • How to bring your team in and see the opportunities they have available with you • What keeps Christa up at night as a business owner right now, and what she’s doing about it • Strategies for launching on demand services on a limited budget, and so much more… LINKS: https://www.pilatesinthegrove.com/ https://www.facebook.com/pilatesinthegrove https://www.instagram.com/pilatesinthegrove/ https://www.linkedin.com/in/christa-gurka-8a333b50/ https://www.pilatesinthegrove.com/services https://www.pilatesinthegrove.com/pilatesondemand https://www.pilatesinthegrove.com/offers/ynv2pbwW/checkout (Mat Pilates Teacher Training) Ask for it: How Women Can Use the Power of Negotiation to Get what They Really Want by Linda C. Babcock and Sara Laschever https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

Nov 5, 2020 • 26min
445: Christa Gurka and the Case for Organic Growth (Part 1)
In this episode, you will learn: • How Pilates in the Grove was formed and the motivation behind the idea for Christa • Why she feels that starting small and growing organically is the best long-term approach for building a business • What happened when Christa started to let go of control and shifted her mindset • Her best tips for hiring, what they are focusing on now as a team and so much more… LINKS: https://www.pilatesinthegrove.com/ https://www.facebook.com/pilatesinthegrove https://www.instagram.com/pilatesinthegrove/ https://www.linkedin.com/in/christa-gurka-8a333b50/ Traction by Gino Wickman https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

Oct 29, 2020 • 40min
444: Samantha Kellgren and Striking a Balance
In this episode, you will learn: • Samantha’s background and the struggles she faced with her hormones and cycle • How she got introduced to running and the way she began coaching others • Why Samantha says that mindset is the single most important part of living a healthy lifestyle • What are some of the most common unhealthy habits people have around exercise, and the most common lies she hears concerning diet • How a person’s cycle is really all about exercise and nutrition • The stigma that exists around physical appearance in the fitness world, and why this is so damaging • Practical steps for people struggling to find a healthy food and exercise balance LINKS: https://simplywellcoaching.com/ https://www.facebook.com/Simplywellcoaching/ https://www.instagram.com/simplywellcoaching/ https://www.linkedin.com/in/samanthakellgren/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

Oct 22, 2020 • 29min
443: The Ultimate 2020 Black Friday Strategy
In this episode, you will learn: • Why this year has the potential to be the biggest Black Friday event ever • What Black Friday this year looks like for Studio Grow • What to do if you don’t have retail products to promote for Black Friday • A few scalable virtual and retail offer ideas • A brief overview of our free Black Friday resource, and what social media and email strategy you can implement along with it LINKS: Download the Free Black Friday Calendar at the blog post for this episode on our website! https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/