The Business of Boutique Fitness
Lise Kuecker
I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you'd always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you're a studio owner who's ready to impact your community and see major growth in the process, or you're prepping to become one, then you are in the right place. So let's kick this off, shall we?
Episodes
Mentioned books
May 13, 2021 • 14min
465: How to Make Sure You Grow in 2021 (Part 3)
In this episode, you will learn: • Why your branded programs absolutely need to stand out against others on the market • What my biggest issue is when it comes to marketing and offers running in this industry • Ways you can be original when naming your classes and one-on-one offerings • How to determine, and then promote, your own unique methodology LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
May 6, 2021 • 24min
464: How to Make Sure You Grow in 2021 (Part 2)
In this episode, you will learn: • The growing importance of marketing that focuses on the life stages of your customers • What are some of the different needs that clients have at various stages of their lives, and how to start catering to these groups of people • Why now more than ever, profitability is key • How high-ticket intro offers will be used more often to bridge the gap between short-term memberships and more intensive results-based offers • The right way to start building your own virtual studio LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Apr 29, 2021 • 17min
463: How to Make Sure You Grow in 2021 (Part 1)
In this episode, you will learn: What 2020 taught us about business and the importance of planning as we move forward Why you need to build a path for success in order to have the best shot at achieving results The lessons that I've learned from past events such as Hurricane Katrina and the economic crisis of 2008 How segmented-based automated marketing will be crucial for studio owners over the next few years What you need to do right now to implement a strategy that targets segments of your clientele LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Apr 22, 2021 • 21min
462: Jane DO and the Importance of Community
In this episode, you will learn: • The process Jacey and Danielle used to plan and introduce the digital component of their business to clients • Why they chose to build their own app {and how they did it} • Their strategies for creating a cohesive experience with in-studio clients, those who use the app and those who livestream • The importance of maintaining a strong human connection when using a digital strategy • What to do, and not do, when you make a mistake… LINKS: https://www.janedo.com/ https://app.janedo.com/ https://www.janedo.com/schedule-jersey-city https://jane-do-shop.myshopify.com/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Apr 15, 2021 • 18min
461: Jane DO and Fitness that Empowers
In this episode, you will learn: • How Jacey and Danielle met and then formed their unique concept of Jane DO • The challenges they faced opening their locations, and why they said these hurdles actually benefited them in the end • The reasons they prefer to be self-funded through hard work and determination • The way they structure the customer experience at Jane DO • What their mindset has been during the pandemic, and how they were able to quickly pivot to an online model as soon as it hit in 2020 • How they kept their community strong as the business continued to grow LINKS: https://www.janedo.com/ https://app.janedo.com/ https://www.janedo.com/schedule-jersey-city https://jane-do-shop.myshopify.com/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Apr 8, 2021 • 33min
460: Muneeza Ahmed and What You Need to Know About Viruses
In this episode, you will learn: • Muneeza's thoughts on how viruses are linked to the health issues people experience • What virus category that tends to hurt us the most and the way that stress affects the body • Her advice to movement practitioners when it comes to intensity of exercise • Why women often have more energy-related problems than men do • The important link between our health and adrenals, and her best adrenal health tips LINKS: https://muneezaahmed.com/ https://www.instagram.com/muneeza_medical_intuitive/ https://www.facebook.com/Health.With.Muneeza/ https://courses.muneezaahmed.com/intuitive-healing-community-2021 https://muneezaahmed.com/free-resources/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Mar 18, 2021 • 28min
459: Muneeza Ahmed and the Power of Healing
In this episode, you will learn: • Muneeza's health journey and what led her to discover what she considers to be her biggest gift • Who the Medical Medium is and the role that he played in her healing • The moment Muneeza reached "rock bottom" and decided to take her health into her own hands • What to know about chronic fatigue and its potential causes • How the liver facilitates overall good health for everyone LINKS: https://muneezaahmed.com/ https://www.instagram.com/muneeza_medical_intuitive/ https://www.facebook.com/Health.With.Muneeza/ https://courses.muneezaahmed.com/intuitive-healing-community-2021 https://muneezaahmed.com/free-resources/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Mar 11, 2021 • 24min
458: Danielle Hayden and Truly Studying Your Numbers (Part 2)
In this episode, you will learn: • The importance of making small changes that you can measure, and why we recommend using a rolling 13-month attrition rate versus a monthly one • What numbers Danielle focuses on while doing planning with her clients • A key metric to watch to get a clear impact of how new member offers are really impacting your business • Why raising your prices is likely easier than you think {and will benefit your clients as well} • A key piece of profitability that most studio owners are missing • The way you can overcome money mindset issues by embracing your numbers LINKS: https://www.kickstartaccountinginc.net/ https://www.instagram.com/kickstartaccounting/ https://www.instagram.com/daniellehayden__oh/ https://profitplannerbookkeeping.com/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Mar 4, 2021 • 26min
457: Danielle Hayden and Truly Studying Your Numbers (Part 1)
In this episode, you will learn: • Why accounting and bookkeeping should be one of the very first things a business outsources • What are the most important Key Performance Indicators (KPIs) to consider for a business • Why I look at 13 months, instead of 12, for our yearly KPIs • How to be analyzing your numbers during the pandemic (and beyond) • The reasons that really knowing your numbers will make tough business decisions easier • The 30/30/30 model we use to split the revenue generated by our business and to evaluate profitability • Some tips and strategies for maximizing profitability with your studio's retail LINKS: https://www.kickstartaccountinginc.net/ https://www.instagram.com/kickstartaccounting/ https://www.instagram.com/daniellehayden__oh/ https://profitplannerbookkeeping.com/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Feb 25, 2021 • 27min
456: How would I start all over again? (Part 4)
In this episode you will learn: • The two digital products I would be building if I were starting over • Why I wouldn't do an online library for a membership site {and what I would focus on instead} • What an evergreen challenge would look like and how I would set one up • Some different techniques to use in a funnel or marketing strategy, and much more… LINKS: https://vimeo.com/ott/home https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
