The Business of Boutique Fitness
Lise Kuecker
I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
Episodes
Mentioned books
Apr 22, 2021 • 21min
462: Jane DO and the Importance of Community
In this episode, you will learn: • The process Jacey and Danielle used to plan and introduce the digital component of their business to clients • Why they chose to build their own app {and how they did it} • Their strategies for creating a cohesive experience with in-studio clients, those who use the app and those who livestream • The importance of maintaining a strong human connection when using a digital strategy • What to do, and not do, when you make a mistake… LINKS: https://www.janedo.com/ https://app.janedo.com/ https://www.janedo.com/schedule-jersey-city https://jane-do-shop.myshopify.com/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Apr 15, 2021 • 18min
461: Jane DO and Fitness that Empowers
In this episode, you will learn: • How Jacey and Danielle met and then formed their unique concept of Jane DO • The challenges they faced opening their locations, and why they said these hurdles actually benefited them in the end • The reasons they prefer to be self-funded through hard work and determination • The way they structure the customer experience at Jane DO • What their mindset has been during the pandemic, and how they were able to quickly pivot to an online model as soon as it hit in 2020 • How they kept their community strong as the business continued to grow LINKS: https://www.janedo.com/ https://app.janedo.com/ https://www.janedo.com/schedule-jersey-city https://jane-do-shop.myshopify.com/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Apr 8, 2021 • 33min
460: Muneeza Ahmed and What You Need to Know About Viruses
In this episode, you will learn: • Muneeza’s thoughts on how viruses are linked to the health issues people experience • What virus category that tends to hurt us the most and the way that stress affects the body • Her advice to movement practitioners when it comes to intensity of exercise • Why women often have more energy-related problems than men do • The important link between our health and adrenals, and her best adrenal health tips LINKS: https://muneezaahmed.com/ https://www.instagram.com/muneeza_medical_intuitive/ https://www.facebook.com/Health.With.Muneeza/ https://courses.muneezaahmed.com/intuitive-healing-community-2021 https://muneezaahmed.com/free-resources/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Mar 18, 2021 • 28min
459: Muneeza Ahmed and the Power of Healing
In this episode, you will learn: • Muneeza’s health journey and what led her to discover what she considers to be her biggest gift • Who the Medical Medium is and the role that he played in her healing • The moment Muneeza reached “rock bottom” and decided to take her health into her own hands • What to know about chronic fatigue and its potential causes • How the liver facilitates overall good health for everyone LINKS: https://muneezaahmed.com/ https://www.instagram.com/muneeza_medical_intuitive/ https://www.facebook.com/Health.With.Muneeza/ https://courses.muneezaahmed.com/intuitive-healing-community-2021 https://muneezaahmed.com/free-resources/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Mar 11, 2021 • 24min
458: Danielle Hayden and Truly Studying Your Numbers (Part 2)
In this episode, you will learn: • The importance of making small changes that you can measure, and why we recommend using a rolling 13-month attrition rate versus a monthly one • What numbers Danielle focuses on while doing planning with her clients • A key metric to watch to get a clear impact of how new member offers are really impacting your business • Why raising your prices is likely easier than you think {and will benefit your clients as well} • A key piece of profitability that most studio owners are missing • The way you can overcome money mindset issues by embracing your numbers LINKS: https://www.kickstartaccountinginc.net/ https://www.instagram.com/kickstartaccounting/ https://www.instagram.com/daniellehayden__oh/ https://profitplannerbookkeeping.com/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Mar 4, 2021 • 26min
457: Danielle Hayden and Truly Studying Your Numbers (Part 1)
In this episode, you will learn: • Why accounting and bookkeeping should be one of the very first things a business outsources • What are the most important Key Performance Indicators (KPIs) to consider for a business • Why I look at 13 months, instead of 12, for our yearly KPIs • How to be analyzing your numbers during the pandemic (and beyond) • The reasons that really knowing your numbers will make tough business decisions easier • The 30/30/30 model we use to split the revenue generated by our business and to evaluate profitability • Some tips and strategies for maximizing profitability with your studio’s retail LINKS: https://www.kickstartaccountinginc.net/ https://www.instagram.com/kickstartaccounting/ https://www.instagram.com/daniellehayden__oh/ https://profitplannerbookkeeping.com/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Feb 25, 2021 • 27min
456: How would I start all over again? (Part 4)
In this episode you will learn: • The two digital products I would be building if I were starting over • Why I wouldn’t do an online library for a membership site {and what I would focus on instead} • What an evergreen challenge would look like and how I would set one up • Some different techniques to use in a funnel or marketing strategy, and much more… LINKS: https://vimeo.com/ott/home https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Feb 18, 2021 • 26min
455: How would I start all over again? (Part 3)
In this episode you will learn: • What a centralized sales team looks like {and why I would focus on using one if I were starting over again} • One downside of a centralized sales time that makes them not for everyone • What happened when we first tested our sales system with one of our accounts • Things to consider when setting up an automated sales process and sales team • Specific questions to be asking yourself as you set up the sales process in your business LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Feb 11, 2021 • 26min
454: How would I start all over again? (Part 2)
In this episode you will learn: • The big lesson I learned from my mother about the power of a brand • The new job title I would use if I were starting over growing a studio • What our branding process in 2017 looked like, and how look it took to complete • The importance of a brand guide and the impact ours had on the results of our branding • A big mistake a lot of studio owners make when branding that I want you to avoid at all costs • Why I want you to get exceptional with your content calendar, and how our team does this LINKS: https://www.squarespace.com/ https://showit.co/ https://therevenueremedy.com/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Feb 4, 2021 • 32min
453: How would I start all over again? (Part 1)
In this episode you will learn: • How the playing field has totally changed in 2021 – and what you can do about it as a studio owner • The way that I would adjust my business model if I were starting over this year • What the difference is between the model, the vision and the values of a business • How you can truly harness the ability to adapt, and why this will be crucial to master going forward • The 3 new business models that are emerging and should not be ignored • What to know about “profit goldmines” LINKS: https://studiogrow.co/episode413/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
