The Business of Boutique Fitness

In this episode, you will learn: A breakdown of the DiSC assessment, and how it can impact the way that you lead your team Tips and strategies for planning summer promotions in your studio How to add more value for your clients {without discounting your services} The best way to make financial projections in your business Two important metrics to look at when analyzing your numbers LINKS: https://www.discprofile.com/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn: What the Profit First system is all about A simple step you can take to get started on using this methodology Different models you can follow depending on your revenue What dividends are {and the advantages to receiving them} Key differences to be aware of when you have an S Corporation versus an LLC LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn: Why the relationship with your landlord is the second most crucial relationship you'll have {after the one with your team} The most common mistakes that occur when dealing with landlords How to create open lines of communication with your landlord and the benefits you'll receive by having this The best ways to maintain a good relationship with your landlord Some of the best practices if you find yourself in a difficult situation with your landlord LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn: What it takes, from a personal perspective, to effectively lead your team Specific questions to ask yourself before starting to hire your staff How to identify the types of personalities that will fit both your team and your vision The way to discuss compensation with your employees, plus the information to share and strategies to use when doing so LINKS: https://studiogrow.co/episode448/ https://studiogrow.co/episode449/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn: Jackie's background in the fitness industry and how she transitioned to helping other professionals with email and Facebook ads What to consider with lead generation ads versus conversion ads How to really build an audience that knows, likes, and trusts you, using Facebook ads The way to know which type of ad to use, depending on your main goal or objective Why Facebook is like a Las Vegas Casino LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

In this episode you will learn: • The big lesson I learned from my mother about the power of a brand • The new job title I would use if I were starting over growing a studio • What our branding process in 2017 looked like, and how look it took to complete • The importance of a brand guide and the impact ours had on the results of our branding • A big mistake a lot of studio owners make when branding that I want you to avoid at all costs • Why I want you to get exceptional with your content calendar, and how our team does this LINKS: https://www.squarespace.com/ https://showit.co/ https://therevenueremedy.com/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn: • The one thing that Peloton focused on compared to their competitors that made all the difference • Why their non-traditional real estate strategy has been so effective • How they meet their clients at home by using the right platform to engage them • What Peloton's standardized professional experience and referral strategy looks like • Why understanding the difference between marketing and advertising is key LINKS: To buy Pivot Like Peloton Training Series go to https://studiogrow.co/pivotlikepeloton https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

In this episode you'll learn: • That anxiety is normal • What healthy anxiety for studio owners looks like • How people will walk back through your doors again • What we can do to manage our response to uncertainty {while taking care of ourself and supporting each other} LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

In this episode you'll learn: • About Rick's journey of innovation and how he came full circle to the model he does best • A birds-eye view of his team and how they operate • His thoughts on using employees or independent contractors • What he feels is key to getting people on the right track for their goals • The way that Rick was able to identify a demographic that needs to be served well in the fitness industry LINKS: https://www.rickmayo.com/ https://www.facebook.com/RickMayo101/ https://twitter.com/CoachRMayo https://www.instagram.com/alloyptfranchise/ https://www.instagram.com/studiogrowco

In this episode, you will learn: • Why I feel we are in the age of upsells, order bumps and ancillary add-ons {and what this means for studio owners} • What an order bump is, and how to offer it the right way • How an upsell differs from an order bump, plus the 4 options you have for where to put one • Where the ancillary offer fits into the sales process • Why it's so important to understand your client's journey when setting up your offer and sales process • The reasons why the average square footage of studios is going to drop moving forward • What you need to be focusing on when you downsize your studio space • Shifts to your pricing structure that I predict will need to be made • Why what I'm suggesting is a more profitable, sustainable, and powerful business model LINKS: How Hard Is It to Be Your Customer? Using Journey Mapping to Drive Customer Focused Change by Jim Tincher and Nicole Newton https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/