The Business of Boutique Fitness

In this episode, you will learn: What it takes, from a personal perspective, to effectively lead your team Specific questions to ask yourself before starting to hire your staff How to identify the types of personalities that will fit both your team and your vision The way to discuss compensation with your employees, plus the information to share and strategies to use when doing so LINKS: https://studiogrow.co/episode448/ https://studiogrow.co/episode449/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn: Jackie’s background in the fitness industry and how she transitioned to helping other professionals with email and Facebook ads What to consider with lead generation ads versus conversion ads How to really build an audience that knows, likes, and trusts you, using Facebook ads The way to know which type of ad to use, depending on your main goal or objective Why Facebook is like a Las Vegas Casino LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

In this episode you will learn: • The big lesson I learned from my mother about the power of a brand • The new job title I would use if I were starting over growing a studio • What our branding process in 2017 looked like, and how look it took to complete • The importance of a brand guide and the impact ours had on the results of our branding • A big mistake a lot of studio owners make when branding that I want you to avoid at all costs • Why I want you to get exceptional with your content calendar, and how our team does this LINKS: https://www.squarespace.com/ https://showit.co/ https://therevenueremedy.com/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn: • The one thing that Peloton focused on compared to their competitors that made all the difference • Why their non-traditional real estate strategy has been so effective • How they meet their clients at home by using the right platform to engage them • What Peloton’s standardized professional experience and referral strategy looks like • Why understanding the difference between marketing and advertising is key LINKS: To buy Pivot Like Peloton Training Series go to https://studiogrow.co/pivotlikepeloton https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ 

In this episode you’ll learn: • That anxiety is normal • What healthy anxiety for studio owners looks like • How people will walk back through your doors again • What we can do to manage our response to uncertainty {while taking care of ourself and supporting each other} LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ 

In this episode you’ll learn: • About Rick’s journey of innovation and how he came full circle to the model he does best • A birds-eye view of his team and how they operate • His thoughts on using employees or independent contractors • What he feels is key to getting people on the right track for their goals • The way that Rick was able to identify a demographic that needs to be served well in the fitness industry LINKS: https://www.rickmayo.com/ https://www.facebook.com/RickMayo101/ https://twitter.com/CoachRMayo https://www.instagram.com/alloyptfranchise/ https://www.instagram.com/studiogrowco 

In this episode, you will learn: • Why I feel we are in the age of upsells, order bumps and ancillary add-ons {and what this means for studio owners} • What an order bump is, and how to offer it the right way • How an upsell differs from an order bump, plus the 4 options you have for where to put one • Where the ancillary offer fits into the sales process • Why it’s so important to understand your client’s journey when setting up your offer and sales process • The reasons why the average square footage of studios is going to drop moving forward • What you need to be focusing on when you downsize your studio space • Shifts to your pricing structure that I predict will need to be made • Why what I’m suggesting is a more profitable, sustainable, and powerful business model LINKS: How Hard Is It to Be Your Customer? Using Journey Mapping to Drive Customer Focused Change by Jim Tincher and Nicole Newton https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn: • Why your branded programs absolutely need to stand out against others on the market • What my biggest issue is when it comes to marketing and offers running in this industry • Ways you can be original when naming your classes and one-on-one offerings • How to determine, and then promote, your own unique methodology LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn: • The growing importance of marketing that focuses on the life stages of your customers • What are some of the different needs that clients have at various stages of their lives, and how to start catering to these groups of people • Why now more than ever, profitability is key • How high-ticket intro offers will be used more often to bridge the gap between short-term memberships and more intensive results-based offers • The right way to start building your own virtual studio LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn: What 2020 taught us about business and the importance of planning as we move forward Why you need to build a path for success in order to have the best shot at achieving results The lessons that I’ve learned from past events such as Hurricane Katrina and the economic crisis of 2008 How segmented-based automated marketing will be crucial for studio owners over the next few years What you need to do right now to implement a strategy that targets segments of your clientele LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/