The Business of Boutique Fitness
Lise Kuecker
I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you'd always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you're a studio owner who's ready to impact your community and see major growth in the process, or you're prepping to become one, then you are in the right place. So let's kick this off, shall we?
Episodes
Mentioned books
Oct 14, 2021 • 15min
485: Finding the Stairway to Success in 2021
In this episode, you will learn: The "elephant in the room", the Delta variant, and how studio owners should be approaching it A look at cleaning protocols and why you should continue focusing on them moving forward The current situation with masks, and how to clearly define when they are required in your studio How to prepare for an uncomfortable few weeks in light of the new variants What programs you should be offering for the time being A few words of advice concerning vaccine mandates LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Oct 7, 2021 • 18min
484: Kristen Westcott and Systemizing Your Onboarding Process (Part 2)
In this episode, you will learn: Kristen's words of wisdom on what systems to have in place for new hires How to build protocols in your business for updating your systems What to do when your systems are too complicated or complex Her advice for approaching systems for the rest of the year, especially if you're feeling burnt out LINKS: https://kristenwestcott.com/ https://www.instagram.com/kristen.westcott/ https://asana.com/ https://monday.com/ https://clickup.com/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Sep 30, 2021 • 20min
483: Kristen Westcott and Using Strategy to Avoid Burnout (Part 1)
In this episode, you will learn: • Where to start if you have zero systems in place right now • How to go about completing tasks or implementing systems that you don't like {but are obliged to do} • Why it is important to have a level of personalization in your systems • Best practices for organizing your systems • How to make sure that you're using a system that actually translates into getting things done LINKS: https://kristenwestcott.com/ https://www.instagram.com/kristen.westcott/ https://asana.com/ https://monday.com/ https://clickup.com/
Sep 23, 2021 • 22min
482: Mindy Totten and Introducing Bodywork Into Your Studio (Part 2)
In this episode, you will learn: Mindy's tips and advice for finding the right therapist for you The collaboration that exists between the movement professional and the bodyworker A powerful reframe for how we should be networking Ways you can start building the bodywork side of business Why bodywork therapists often undervalue their services and what they charge LINKS: https://www.mindytotten.com/ https://www.mindytotten.com/enroll Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Sep 16, 2021 • 22min
481: Mindy Totten and the Future of Bodywork (Part 1)
In this episode, you will learn: • What Cranial Sacral Therapy is all about and how Mindy discovered it • The experience that resulted altering the paths she chose to pursue for her both her personal health and her professional career • Why the concept of our body "keeping the score" is so important to understand • How Cranial Sacral Therapy differs from deep tissue massage • The key types of bodywork that is formative in a studio setting LINKS: https://www.mindytotten.com/ https://www.mindytotten.com/enroll The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma by Bessel Van Der Kolk, M.D.
Sep 9, 2021 • 23min
480: Dealing With the Delta Variant
In this episode, you will learn: The latest on the Delta variant that is sweeping through the nation The importance of top-notch hygiene and ramping up the cleaning efforts throughout your studio Tips for working with your local health department My thoughts on vaccine mandates and how to handle them for employees and clients alike A forecast for what the next 6 weeks could look like for studio owners Why you absolutely cannot stop your sales and marketing efforts at this time LINKS: https://www.covidactnow.org/ https://www.tampabay.com/opinion/2021/08/10/what-we-now-know-about-how-to-fight-the-delta-variant-of-covid-column/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Sep 2, 2021 • 40min
479: What Pandemic Pivoting Looks Like
In this episode, you will learn: The various pivots Siobhan made during the pandemic, and how she turned the situation into a success One of the unusual pivots that she says helped her survive during this challenging time when many studios did not Advice for studio owners looking to finish 2021 off strong Why Patricia transitioned from Bikram Yoga to a hot yoga studio What she put into place in her business to grown and scale before Covid-19 impacted the industry Different systems you can implement to make the growing process as painless as possible The tremendous benefits of using sales scripts during sales appointments LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Aug 26, 2021 • 17min
478: Patti Ferry and The Importance of Mindset
In this episode, you will learn: Patty's background and what brought her into this industry What her opening and reopening cycles looked like through the pandemic Where Patty finds a lot of her leads, and what she wasn't tracking before that she is now Her criteria for finding a team member to be in charge of her sales process What he focus will be on in order to grow the studio moving forward LINKS: https://wholebodyyogastudio.com/ https://www.facebook.com/wholebodyyogastudio/ https://www.linkedin.com/in/patty-ferry-61304626/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Aug 19, 2021 • 25min
477: Michelle Fama and Creating a Client Experience
In this episode, you will learn: How Michelle built her own studio, and then the steps she took to expand it What mindset shifts she needed to make in order to pivot successfully when necessary The strategies used to build out a virtual platform for her business How they evolved from 3 to 6-month memberships, to yearly ones Her advice for studio owners who feel they are on a "hamster wheel" and going nowhere LINKS: https://corepilatesnyc.com/ https://www.instagram.com/corepilatesnyc/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Aug 12, 2021 • 21min
476: Rising Goddess Yoga and the Post-Pandemic Masterclass
In this episode, you will learn: The unique challenges that Michelle and Laurial face as owners of a pole/aerial studio What their business model looks like, and the most impactful shift they made during the pandemic How they manage their team to make sure that the company's values and mission is upheld What their numbers have looked like post-pandemic {since reopening} The main priorities Michelle and Laurial are focusing on over the next few months LINKS: https://risinggoddessfitness.com/ https://www.instagram.com/risinggoddessfitness/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
