The Business of Boutique Fitness
Lise Kuecker
I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
Episodes
Mentioned books
Sep 23, 2021 • 22min
482: Mindy Totten and Introducing Bodywork Into Your Studio (Part 2)
In this episode, you will learn: Mindy’s tips and advice for finding the right therapist for you The collaboration that exists between the movement professional and the bodyworker A powerful reframe for how we should be networking Ways you can start building the bodywork side of business Why bodywork therapists often undervalue their services and what they charge LINKS: https://www.mindytotten.com/ https://www.mindytotten.com/enroll Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Sep 16, 2021 • 22min
481: Mindy Totten and the Future of Bodywork (Part 1)
In this episode, you will learn: • What Cranial Sacral Therapy is all about and how Mindy discovered it • The experience that resulted altering the paths she chose to pursue for her both her personal health and her professional career • Why the concept of our body “keeping the score” is so important to understand • How Cranial Sacral Therapy differs from deep tissue massage • The key types of bodywork that is formative in a studio setting LINKS: https://www.mindytotten.com/ https://www.mindytotten.com/enroll The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma by Bessel Van Der Kolk, M.D.
Sep 9, 2021 • 23min
480: Dealing With the Delta Variant
In this episode, you will learn: The latest on the Delta variant that is sweeping through the nation The importance of top-notch hygiene and ramping up the cleaning efforts throughout your studio Tips for working with your local health department My thoughts on vaccine mandates and how to handle them for employees and clients alike A forecast for what the next 6 weeks could look like for studio owners Why you absolutely cannot stop your sales and marketing efforts at this time LINKS: https://www.covidactnow.org/ https://www.tampabay.com/opinion/2021/08/10/what-we-now-know-about-how-to-fight-the-delta-variant-of-covid-column/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Sep 2, 2021 • 40min
479: What Pandemic Pivoting Looks Like
In this episode, you will learn: The various pivots Siobhan made during the pandemic, and how she turned the situation into a success One of the unusual pivots that she says helped her survive during this challenging time when many studios did not Advice for studio owners looking to finish 2021 off strong Why Patricia transitioned from Bikram Yoga to a hot yoga studio What she put into place in her business to grown and scale before Covid-19 impacted the industry Different systems you can implement to make the growing process as painless as possible The tremendous benefits of using sales scripts during sales appointments LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Aug 26, 2021 • 17min
478: Patti Ferry and The Importance of Mindset
In this episode, you will learn: Patty’s background and what brought her into this industry What her opening and reopening cycles looked like through the pandemic Where Patty finds a lot of her leads, and what she wasn’t tracking before that she is now Her criteria for finding a team member to be in charge of her sales process What he focus will be on in order to grow the studio moving forward LINKS: https://wholebodyyogastudio.com/ https://www.facebook.com/wholebodyyogastudio/ https://www.linkedin.com/in/patty-ferry-61304626/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Aug 19, 2021 • 25min
477: Michelle Fama and Creating a Client Experience
In this episode, you will learn: How Michelle built her own studio, and then the steps she took to expand it What mindset shifts she needed to make in order to pivot successfully when necessary The strategies used to build out a virtual platform for her business How they evolved from 3 to 6-month memberships, to yearly ones Her advice for studio owners who feel they are on a “hamster wheel” and going nowhere LINKS: https://corepilatesnyc.com/ https://www.instagram.com/corepilatesnyc/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Aug 12, 2021 • 21min
476: Rising Goddess Yoga and the Post-Pandemic Masterclass
In this episode, you will learn: The unique challenges that Michelle and Laurial face as owners of a pole/aerial studio What their business model looks like, and the most impactful shift they made during the pandemic How they manage their team to make sure that the company’s values and mission is upheld What their numbers have looked like post-pandemic {since reopening} The main priorities Michelle and Laurial are focusing on over the next few months LINKS: https://risinggoddessfitness.com/ https://www.instagram.com/risinggoddessfitness/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Aug 5, 2021 • 26min
475: Bringing Back ALL Our Experts
In this episode, you will learn: A breakdown of the DiSC assessment, and how it can impact the way that you lead your team Tips and strategies for planning summer promotions in your studio How to add more value for your clients {without discounting your services} The best way to make financial projections in your business Two important metrics to look at when analyzing your numbers LINKS: https://www.discprofile.com/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Jul 29, 2021 • 18min
474: Shannon Simmons and the Principles of Profit First
In this episode, you will learn: What the Profit First system is all about A simple step you can take to get started on using this methodology Different models you can follow depending on your revenue What dividends are {and the advantages to receiving them} Key differences to be aware of when you have an S Corporation versus an LLC LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Jul 22, 2021 • 13min
473: Dan Kuecker and Talking to your Landlord
In this episode, you will learn: Why the relationship with your landlord is the second most crucial relationship you’ll have {after the one with your team} The most common mistakes that occur when dealing with landlords How to create open lines of communication with your landlord and the benefits you’ll receive by having this The best ways to maintain a good relationship with your landlord Some of the best practices if you find yourself in a difficult situation with your landlord LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
