The Business of Boutique Fitness

In this episode you'll learn: • Why in the past I've felt like financials have been my "nemesis" • The single most important report to have and what I'm looking for on it • The Pro Forma and what this report allows us to see and do • How regularly reviewing your payroll will benefit your business • A monthly practice we do that will save you tons of time and headaches come tax time LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 https://quickbooks.intuit.com/ https://www.sage.com/en-us/products/peachtree/ https://gusto.com/

In this episode, you will learn: The different needs that clients have at various stages of their lives, and how to start catering to these groups of people Why now more than ever, profitability is key How high-ticket intro offers will be used more often to bridge the gap between short-term memberships and more intensive results-based offers The right way to start building your own virtual studio LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn: About Peter's background in sports, spin, and the journey he made to owning a studio His advice on managing a studio remotely, and the challenges and successes he has had doing this Why systems only take you part of the way, and how Peter always makes sure he can check in on the studio remotely How to keep the lines of communication open with your team as a remote owner The importance of creating standard operating procedure (SOP) manuals LINKS: https://theroom.ae/ https://www.instagram.com/theroomabudhabi/ https://www.facebook.com/theroomabudhabi/ https://www.linkedin.com/in/peter-pastijn-8047661/ https://www.crushcamp.com/ https://www.instagram.com/crushcamp/ https://www.facebook.com/crushcampcalgary/ https://www.linkedin.com/in/emilyslaneff/ https://trello.com/ https://slack.com/ https://www.whatsapp.com/ https://scalingup.com/book/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn: How Emily built her first studio and the incredible lessons that she learned from this experience The concept she focused on with her second location that led to it being a success in her community What Emily did to navigate the government lockdowns in her country {and where she is at now in this process} The way that her own workouts have evolved to listen to her body, plus how she integrates this philosophy into the services her studio offers LINKS: https://www.crushcamp.com/ https://www.instagram.com/crushcamp/ https://www.facebook.com/crushcampcalgary/ https://www.linkedin.com/in/emilyslaneff/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn: Why keeping your clients and members top of mind in everything you do is crucial The keys words we use in our mission statement that are meaningful to us Tips for maximizing your online presence as a studio, and how to create and maintain emotional connections with your customers Ways your front desk staff and teacher can reiterate the mission statement to everyone who enters your studio How to cultivate the initial intake of your clients Painting the picture of your business to a prospect online and in the community How we build the experience we give to our leads What to know about teacher expectations with the onboarding process LINKS: https://www.elevateyogaaz.com https://www.instagram.com/elevateyogaaz/ https://www.facebook.com/ElevateYogaAZ/ https://twitter.com/elevateyogaaz https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn: Why Chris feels that the business partnership with his wife Jen is working so well The importance of introducing the right technology tools into your business His thoughts on the need for open lines of communication at all times What are the essential keys to a successful partnership Their tips and strategies for hiring a coach on your business journey LINKS: https://www.r1se.co.uk/ https://www.instagram.com/r1seyoga/ https://www.facebook.com/R1SEYOGA/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn: The pivots Jasmine made in 2020 with the global pandemic, and how she says it actually worked out for the best What had to happen for her to realize she needed to increase prices at the studio The reasons that 2021 for her has been harder than the previous year What Jasmine considers the biggest lessons that she's taken from 2021, and how she's applying them moving forward The "win back" strategy she used with her students that were hesitant to return to in-person classes 3 simple things that Jasmine has focused on to get her business through these tough times LINKS: https://afterglowyoga.com/ https://www.instagram.com/afterglowyogastudios/ https://www.facebook.com/afterglowyogastudios https://www.instagram.com/jasmine.judson/ https://www.linkedin.com/in/jasmine-judson-b7158215 https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn: How Allison came to the realization that you must have a balance between hustling and flowing The boundaries that she set for herself in order to build the life that she wanted How the pandemic gave Allison an opportunity to reset The "stool" analogy, and how to apply it to both your personal and business life Why community is so important, and her best tips for finding and connecting with yours LINKS: https://absolutepilates.co/ https://www.instagram.com/absolutepilates/ https://www.linkedin.com/in/allisonzang https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn: How to deal with the day-to-day overwhelm faced as a studio owner Michelle's lessons on how to get organized right now 5 things she implemented this year that made a lasting impact on her ability to show up each day Tips for owning a studio and being an entrepreneur in general A look at Michelle's favorite technology tools LINKS: https://risinggoddessfitness.com/ https://www.instagram.com/risinggoddessfitness/ https://trello.com/ https://front.com/ https://www.hatch.co/rest https://www.balanceapp.com/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn: Some end-of-year predictions for the boutique fitness industry Ideas on what to do when you hear that a competitor's studio is closing their doors The shift that is now happening with Facebook ads {and how to adjust} Two types of Google ads and why they are so hot right now CRM and booking software trends and how to choose the right software Staffing strategies that can really make a difference on your bottom line LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/