The Business of Boutique Fitness
Lise Kuecker
I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you'd always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you're a studio owner who's ready to impact your community and see major growth in the process, or you're prepping to become one, then you are in the right place. So let's kick this off, shall we?
Episodes
Mentioned books
Mar 3, 2022 • 40min
505: Brooke Bowersock and Navigating In-Person Gatherings Again
In this episode, you will learn: The true meaning of gathering, and why making time for it in your schedule is so important How the idea of gatherings has changed for each guest, and plus what it will look like for them going forward What they are most excited about for the future in their own practices The role that the Pilates' community played throughout the pandemic in supporting its studios Lessons they are taking forward with them as they enter this new phase of re-gathering LINKS: https://www.alignpilatessummit.com/ https://www.deliapilates.com/ https://www.pilates804.com/ https://360pilates.com/
Feb 24, 2022 • 24min
504: Betsey O'Malley, Allison Zhang, and the Beauty of Balance
In this episode, you will learn: The creative services and products that Betsy has developed to give her clients a "what's next" option How she was able to restructure her studio to accommodate what her clients were asking for The challenges of building a team and adding a lot of sessions to the schedule Her thoughts on the opportunity in investing in real estate The systems Allison has developed to allow her to work the hours that she wants to work How Studio Grow helped her with the sale processes she uses, and how her intentional intake has changed since the COVID-19 pandemic The ways that automation and pre-scripted emails have changed the workflow in her business LINKS: https://www.balancedpilatesboutique.com/
Feb 17, 2022 • 22min
503: Pam Brown, Jen Downham, and Mastering the Pre-Sale
In this episode, you will learn: The tools and strategies that Pam used as she prepares to reopen her wellness center after a very successful first week of presales What she did to restructure her wellness center to be more streamlined Why Jen placed such a high importance on the client experience after opening their second location The ways that Jen and her team decided on a client avatar, and how they then built and developed the total experience around that Her thoughts and tips for asking for the reviews to build the brand How expanding can be easy {with the right processes and automation pieces in place}
Feb 10, 2022 • 21min
502: Julia, Emily, and How to Build the Right Team
In this episode, you will learn: The first hire Julia had to make after moving to LA to begin her career as a remote owner Why having the right manager in place is such an important decision to make Tips for finding instructors with major talent who are also a fit for your culture What happened for Julia's business when things opened back up after the Covid lockdowns What people want post-Covid, and how Julia identified it and shifted her offers to that need Emily's experience as a COO in corporate Her thoughts on expectations, contacts, and incentives for instructors The role that your leadership and mentorship of your team will play in the studio LINKS: https://www.yogabyjulia.com
Feb 3, 2022 • 24min
501: Peter Pastijn, Nic Lenny and the Global Perspective
In this episode, you will learn: The single most important factor in being successful as a remote owner Key tools that Peter has used in his day-to-day operations while being a remote owner The way he incorporates four different modalities within his studio How Nic restructured her studio business into a life of freedom A look at her luxury Pilates retreats, and what type of marketing and sales they implemented to sell them out months in advance LINKS: https://theroom.ae/ https://www.soulpilates.co.uk/ Scaling Up: How a Few Companies Make It...and Why the Rest Don't by Verne Harnish
Jan 27, 2022 • 10min
500: Leslie Parker and Online Teacher Training
In this episode, you will learn: How Leslie incentivizes her team members for teaching training in a hyper-specialized world of Pilates What it looked like to offer teacher training during COVID, and how she made the leap to online training The strategies behind Leslie's teacher training that made it so successful Why this teacher training was so effective in creating the best groups of Pilates teachers yet LINKS: https://themindfulmovement.com/ https://www.instagram.com/themindfulmovementpodcast/ https://www.facebook.com/themindfulmovementpodcast/
Jan 20, 2022 • 9min
499: Hyejin Kalgoankar on Scaling with Grace
In this episode, you will learn: What Hye Jin has done to ensure she always has a hiring funnel full of new teachers How to identify new teacher talents in new cities or counties Why the process of hiring a regional manager was so important for her as she they grew from two to five studios The changes, shifts, and tools she sees that you can utilize in your studio this coming year LINKS: https://thehotroom.com/our-studios/ https://thehotroom.com/hye-jin/
Jan 13, 2022 • 25min
498: Best of Ready.Aim.Empire: 3 Ways to Use Niches to Dominate Your Market
In this episode you'll learn: What it means to be niche and to create a niche within a niche What narrowing down to a very specific market can do for your business Why so many of us often resist niching down and how it's holding you back The niches we're noticing and the incredibly successful businesses being built within them LINKS: https://studiogrow.co/episode160/
Jan 6, 2022 • 29min
497: Best of Ready.Aim.Empire: Building The 90-Day Plan With Emily Montgomery
In this episode you'll learn: • A recap of the 4 essential elements of success • Why you can't afford not to plan • What you can do right now to set yourself up for success • The key things that need to be aligned for your marketing plan to be effective • What your 90-day plan should look like and a step-by-step process for following it • A simple way to know if you're working towards your goal of a 20% increase in revenue LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019
Dec 30, 2021 • 29min
496: Best of Ready.Aim.Empire: The 4 Keys To Studio Success With Emily Montgomery
In this episode you'll learn: • What identifying a BIG goal for your year will do for your business • Who your ideal client really is and how to talk directly to that person • What providing a judgment-free brainstorming sessions looks like and how it will transform your business • What is a marketing plan and what it needs to be effective • A goal without a plan is just a wish! LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019
