The Business of Boutique Fitness

In this episode, you will learn: The first hire Julia had to make after moving to LA to begin her career as a remote owner Why having the right manager in place is such an important decision to make Tips for finding instructors with major talent who are also a fit for your culture What happened for Julia’s business when things opened back up after the Covid lockdowns What people want post-Covid, and how Julia identified it and shifted her offers to that need Emily’s experience as a COO in corporate Her thoughts on expectations, contacts, and incentives for instructors The role that your leadership and mentorship of your team will play in the studio LINKS: https://www.yogabyjulia.com 

In this episode, you will learn: The single most important factor in being successful as a remote owner Key tools that Peter has used in his day-to-day operations while being a remote owner The way he incorporates four different modalities within his studio How Nic restructured her studio business into a life of freedom A look at her luxury Pilates retreats, and what type of marketing and sales they implemented to sell them out months in advance LINKS: https://theroom.ae/ https://www.soulpilates.co.uk/ Scaling Up: How a Few Companies Make It...and Why the Rest Don't by Verne Harnish

In this episode, you will learn: How Leslie incentivizes her team members for teaching training in a hyper-specialized world of Pilates
 What it looked like to offer teacher training during COVID, and how she made the leap to online training The strategies behind Leslie’s teacher training that made it so successful Why this teacher training was so effective in creating the best groups of Pilates teachers yet LINKS: https://themindfulmovement.com/ https://www.instagram.com/themindfulmovementpodcast/ https://www.facebook.com/themindfulmovementpodcast/ 

In this episode, you will learn: What Hye Jin has done to ensure she always has a hiring funnel full of new teachers
 How to identify new teacher talents in new cities or counties Why the process of hiring a regional manager was so important for her as she they grew from two to five studios The changes, shifts, and tools she sees that you can utilize in your studio this coming year LINKS: https://thehotroom.com/our-studios/ https://thehotroom.com/hye-jin/ 

In this episode you’ll learn: What it means to be niche and to create a niche within a niche What narrowing down to a very specific market can do for your business Why so many of us often resist niching down and how it’s holding you back The niches we’re noticing and the incredibly successful businesses being built within them LINKS: https://studiogrow.co/episode160/ 

In this episode you’ll learn: • A recap of the 4 essential elements of success • Why you can’t afford not to plan • What you can do right now to set yourself up for success • The key things that need to be aligned for your marketing plan to be effective • What your 90-day plan should look like and a step-by-step process for following it • A simple way to know if you’re working towards your goal of a 20% increase in revenue LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 

In this episode you’ll learn: • What identifying a BIG goal for your year will do for your business • Who your ideal client really is and how to talk directly to that person • What providing a judgment-free brainstorming sessions looks like and how it will transform your business • What is a marketing plan and what it needs to be effective • A goal without a plan is just a wish! LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 

In this episode you’ll learn: • Why in the past I’ve felt like financials have been my “nemesis” • The single most important report to have and what I’m looking for on it • The Pro Forma and what this report allows us to see and do • How regularly reviewing your payroll will benefit your business • A monthly practice we do that will save you tons of time and headaches come tax time LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 https://quickbooks.intuit.com/ https://www.sage.com/en-us/products/peachtree/ https://gusto.com/ 

In this episode, you will learn: The different needs that clients have at various stages of their lives, and how to start catering to these groups of people Why now more than ever, profitability is key How high-ticket intro offers will be used more often to bridge the gap between short-term memberships and more intensive results-based offers The right way to start building your own virtual studio LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn: About Peter’s background in sports, spin, and the journey he made to owning a studio 
His advice on managing a studio remotely, and the challenges and successes he has had doing this Why systems only take you part of the way, and how Peter always makes sure he can check in on the studio remotely How to keep the lines of communication open with your team as a remote owner The importance of creating standard operating procedure (SOP) manuals LINKS: https://theroom.ae/ https://www.instagram.com/theroomabudhabi/ https://www.facebook.com/theroomabudhabi/ https://www.linkedin.com/in/peter-pastijn-8047661/ https://www.crushcamp.com/ https://www.instagram.com/crushcamp/ https://www.facebook.com/crushcampcalgary/ https://www.linkedin.com/in/emilyslaneff/ https://trello.com/ https://slack.com/ https://www.whatsapp.com/ https://scalingup.com/book/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/