

The Business of Boutique Fitness
Lise Kuecker
I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you'd always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you're a studio owner who's ready to impact your community and see major growth in the process, or you're prepping to become one, then you are in the right place. So let's kick this off, shall we?
Episodes
Mentioned books

May 12, 2022 • 28min
515: Peter Pastijn and the Ultimate Guide to Managing Your Teachers
In this episode, you will learn: Peter's thoughts on offering an element of education How to approach promoting a community mindset with your teachers Tips for team building and training How to help make your teachers feel like part of the business Whether or not teachers have a sales role in your studio Ways to measure the success of your teacher LINKS: https://theroom.ae/ https://www.instagram.com/theroomabudhabi/ https://www.facebook.com/theroomabudhabi/ https://www.mindbodyonline.com/

May 5, 2022 • 21min
514: Jasmine Judson on Meditation and Healing Yourself
In this episode, you will learn: Why detaching from your studio to make time to care for yourself is crucial Key warning signs that burnout could be eminent for you "Sunshine Play" and how to set the tone for the rest of your day How meditation techniques for intuition and manifestation can take 5 minutes {or less} What "The Movie in Your Mind Meditation" is all about Defining your "Bubble Meditation" How taking time to move your body for yourself will pay dividends What you can do to find a new source of freedom LINKS: Jasmine's Book, Soul Surge: Discover Your Power, Change the World https://insighttimer.com

Apr 28, 2022 • 20min
513: 6 Ways to Grow into your Leadership with Michelle Tenuta
In this episode, you will learn: How to flip your perspective to start embracing yourself as the true leader that you are What being a learning leader and continuously educating yourself looks like Ways to define your leadership style How to identify your studio's core values Michelle's thoughts on taking inventory on where you are and spending your time in your business Why leading by questioning is such a powerful strategy LINKS: https://risinggoddessfitness.com/ https://www.instagram.com/risinggoddessfitness/ https://www.linkedin.com/in/michelle-tenuta-69724623/ People Styles at Work...And Beyond: Making Bad Relationships Good and Good Relationships Better by Robert Bolton & Dorothy Grover Bolton

Apr 21, 2022 • 28min
512: Mastering Growth with Beth and Brent Potter
In this episode, you will learn: What got Brent into the fitness industry and how he was led to where he is today His experience running different types of gyms and franchise systems, and the importance that the operational systems in place have had in their success Brent's advice when adding additional roles to your business or when looking to expand How to find good employees and the top thing he looks for when hiring Way to establish and promote growth in your studio and to build a great team Brent's approach to training team members, even when he can't be there in person What keeps him on track for getting it all done while keeping a work/life balance The personal touch points in his members' life cycle His main advice to a studio owner who is looking to scale LINKS: https://www.anytimefitness.com/ https://www.linkedin.com/in/brent-potter-5a990461/

Apr 14, 2022 • 16min
511: Jasmine Judson and 6 Steps to Nurturing the Ultimate Team
In this episode, you will learn: Why employees are ultimately happier with intrinsic motivation versus just getting paid more money The advantages of offering competitive pay and benefits Ideas for incentives and perks Ways to increase autonomy and motivation around their creativity How to encourage further education for your team members Why you'll want to discover your teachers' aspirations for future careers and life objectives The benefits of finding out your staff's deeper values and their 'why' LINKS: https://afterglowyoga.com/ https://www.instagram.com/afterglowyogastudios/ https://www.facebook.com/afterglowyogastudios https://www.linkedin.com/in/jasmine-judson-b7158215/

Apr 7, 2022 • 23min
510: Jasmine Judson and the 4 Steps to Great Service
In this episode, you will learn: The story of how and why Jasmine started her first studio The way her time, and her students' time, was impacted after opening her second and third studios What Jasmine did to create a strong and intimate service-based experience for her clients Her approach to choosing and adding a customer relationship management system and lead tracker system Jasmine's 3-step process for intentional intake, and how it provided market research from her ideal clients to support her business model Why hiring staff that will and align with and maintain company values and mission should be a top priority for any studio owner The reasons she feels that people are ready to rebuild community now more than ever What "supported teachers are loyal teachers" means LINKS: https://afterglowyoga.com/ https://www.instagram.com/afterglowyogastudios/ https://www.facebook.com/afterglowyogastudios https://www.linkedin.com/in/jasmine-judson-b7158215/ https://www.loyalsnap.com/ https://co.mindbodyonline.com/

Mar 31, 2022 • 41min
509: Allison and Andy Zang on Finding the Right Work Spouse
In this episode, you will learn: The early struggles that Allison experienced with expansion of the business How Andy became frustrated being an employee, and what he did to build his own practice The true value of networking What the process looked like when Allison combined two of her studios to create a wellness center with Andy The day Andy and Allison found more space to expand their businesses How Andy found a "work spouse" that fits his style and passion Why slowing down and making sure things happened organically is key The approach Andy took to get referrals for the business LINKS: https://www.absolutepilates.co/ http://zangpt.com/

Mar 24, 2022 • 20min
508: Peter Pastijn and Re Profitability
In this episode, you will learn: The impact that last two years has had on Peter {and all of us in the industry} What happened to his profitable and successful business once the pandemic hit Why Peter shifted his focus from reinvesting to finding other ways to make money during shutdown and once they were over The ways that we can start becoming profitable again How taking a deeper dive into your numbers and educating yourself on the smaller details will pay big dividends in the future Tips for using personal development and education to become a better manager and operator LINKS: https://theroom.ae/ https://www.instagram.com/theroomabudhabi/ https://www.facebook.com/theroomabudhabi/

Mar 17, 2022 • 40min
507: Brooke Bowersock and Celebrating the Spirit of Gathering (Part 3)
In this episode, you will learn: What the meaning of "gathering" is at this point of time Thoughts on moving during a pandemic How pivoting during the pandemic dramatically changed the mindsets of instructors and studio owners around the world What to do to take the time for yourself in a constantly-changing environment Gaining a new perspective on the lessons to bring forward after the pandemic LINKS: https://buff-bones.com/ https://www.raeleasaxton.com/ https://www.instagram.com/raeleasaxton/ https://www.alignpilatessummit.com/ https://www.instagram.com/alignsummit/ https://www.facebook.com/alignsummit

Mar 10, 2022 • 49min
506: Brooke Bowersock and Celebrating Pilates (Part 2)
In this episode, you will learn: Maria's journey and experience with training visually About Leah's journey online, and how shifting her business and life created the opportunity to serve even more women Why gathering and the power of touch is so critical right now What moving forward and bringing what you were grateful for these past two years will provide you LINKS: https://www.alignpilatessummit.com/ https://www.deliapilates.com/ https://www.pilates804.com/ https://360pilates.com/


