The Business of Boutique Fitness
Lise Kuecker
I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you'd always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you're a studio owner who's ready to impact your community and see major growth in the process, or you're prepping to become one, then you are in the right place. So let's kick this off, shall we?
Episodes
Mentioned books
Jul 21, 2022 • 22min
525: Lead Yourself
Here's what we'll talk about in Episode 525: How the meaning of "lead yourself" has evolved for me over the years The fundamental differences between a manager and a leader A deeper look into the concept of leading one's own self The mindset shifts that can help you truly lead yourself What is the Enneagram and how it can help you in this process You can't lead others if you don't lead yourself first. Tune in now to know more about how you can be your own leader, and I'll see you next time on Part 2 of the leadership series!
Jul 14, 2022 • 42min
524: Best of Ready.Aim.Empire: Inside Million Dollar Studios- What Does a Seven-Figure Studio Really Look Like?
Here's what we're talking about in Episode 524:- What's really possible for your studio when it comes to revenue One of the biggest fitness industry myths and how it might be holding you back The monthly breakdown of studios that are hitting 7-figures or $83,000 a month The metrics you need to focus on to measure (and maximize!) your studio's revenue How I calculate retention and conversion rates and why these numbers matter so much The big mistake most studios with 1:1 clients are making The one number that matters EVEN MORE than your revenue And, why 7-figure revenues don't matter unless you're also hitting this one financial goal
Jul 7, 2022 • 34min
523: Best of Ready.Aim.Empire: How to work smarter not harder to maximize your studio's profit
Here's what we're talking about in Episode 523: Why the million-dollar mark may not be the best metric to celebrate What studios with over 50% profit margin look like What are ancillary services and a powerful example of what we did for the studio owners we work with Why the number of clients shouldn't be the main measure of success for your studio What clients really want… How to calculate the appropriate pay for your teachers, red flags to look for and a whole lot more!
Jun 30, 2022 • 45min
522: Best of Ready.Aim.Empire: Meet Dana and Lola as They spill the secrets behind a successful retreat
Here's what we're talking about in Episode 522:= A look at what Nia Yoga is How to know when you are ready to host a retreat and where your participants will come from Tips on choosing a location and venue, along with possible red flags to look out for Advantages and disadvantages of doing retreats with other facilitators versus solo Finding a balance in your retreat itinerary Preparation time and theme importance How to create a sense of community between participants LINKS: https://www.embodycentralia.com/ http://ibodydenver.com/ https://www.themvmtlab.com/
Jun 23, 2022 • 33min
521: Best of Ready.Aim.Empire: If You're Not Speaking to These Four Personality Types, You Haven't Maximized Your Marketing
Here's what we're talking about in Episode 521: The four different personality types to market to, and their unique buying characteristics How knowing who you're selling to will make your marketing easier Spontaneous types base decisions on emotion, but it doesn't mean that it's not thought out How do you "seed the experience" to get spontaneous buyers excited? Methodical buyers will go to any length to ensure due diligence when buying What professions tend to attract methodical people? The two things you need to make sure of if you're doing a one-day sale Humanistic types are swayed by the story Case studies, whether by email, Facebook ad or live stream, are effective ways to tell stories The most important thing you can do with a competitive buyer aka "a deadline dancer"
Jun 16, 2022 • 37min
520: Best of Ready.Aim.Empire: 5 Lessons I've Learned from Soul Cycle
Here's what we're talking about in Episode 520: • What is "SoulCycling"? • Why you should build a brand – not a business! • How to cultivate intense community • Tips and strategies for leveraging a waitlist • Recommendations for the hiring process {Hire for spirit, then train!} And more! If you've been looking for some serious marketing inspiration, this is an episode you can't afford to miss! LINKS: https://www.soul-cycle.com/
Jun 9, 2022 • 33min
519: Best of Ready.Aim.Empire: Lessons from F45: The Starbucks of the Fitness Industry
Here's what you'll learn from this episode: A cutting edge concept, and brand, that is revolutionizing the fitness industry worldwide How they have positioned themselves to succeed in all markets, regardless of location or size The ways they are creating only exceptional workouts and experiences for their customers and a breakdown of their signature challenge What focusing on your clients' results can do for your business How to start getting creative with client types The tremendous opportunities that exist now by leveraging technology LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 https://f45training.com/
Jun 2, 2022 • 31min
518: Best of Ready.Aim.Empire: Do I Need to Hire an Employee, Independent Contractor or Freelancer?
Here's what you'll learn from this episode: How the IRS defines "employee" and "independent contractor" What are the "common law" rules of an employee? About enforceable non-competes What is a non-solicitation clause and how that affects both independent contractor and your clients? There are different laws and regulations for hiring employees in different states across the United States What is a Factor 20 Test?
May 26, 2022 • 16min
517: Emily Slaneff & Taking Care of Our Clients Post-Covid
In this episode you will learn: How to approach analyzing your schedule, and why you need to be doing it regularly Emily's advice for talking to your staff as a studio owner Ways to utilize an intentional intake process A look at surveys and "win-back" surveys The benefits of posting questions on Instagram stories The advantages of using small and diverse focus groups How to start implementing all that you have learned from your clients LINKS: https://www.facebook.com/studiogrowco https://ficdn.ca/ https://ursa-rehab.com/ https://docs.google.com/forms/ https://www.surveymonkey.com/ https://www.typeform.com/ https://www.fitness-weeks.com/
May 19, 2022 • 18min
516: Beth Potter and Growing a Team of Leaders
In this episode, you will learn: How your team is a part of your vision, and why you should let them own their roles Ways to create a roadmap to success utilizing an accountability ladder That weekly check-ins with team members, both mentally and emotionally, help navigate coaching on a week-to-week basis How to integrate forms to keep a pulse on your business, stay aligned with your team, and help them set goals An approach to fundamentally changing the relationship and culture within your studios What to do to keep your team engaged and pave the way for new leaders in your studio How you can begin to pour back into your team with quarterly "Member Experience Universities" Beth's advice around compensation, bonuses and identifying obstacles LINKS: https://www.jimcollins.com/books.html https://www.maxwellleadership.com/
