The Business of Boutique Fitness
Lise Kuecker
I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you'd always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you're a studio owner who's ready to impact your community and see major growth in the process, or you're prepping to become one, then you are in the right place. So let's kick this off, shall we?
Episodes
Mentioned books
Sep 29, 2022 • 30min
535: How to Save 50% of your Cancellations with Heather Plum and Amanda Blair
Here's what we'll cover in episode 535: The 3 common reasons behind cancellations and the best way to address them How to put in place communication systems that can handle and prevent cancellations How to build the foundation for preventing a cancellation from Day 1 The best way to respond to a cancellation you can't prevent Remember, just because someone came in to cancel doesn't mean they always need to. Tune in now to learn all about how you can retain members when they're right on the brink of cancellation! LINKS: https://training.studiogrow.co/dare https://fierceinc.com/fierce-conversations/
Sep 22, 2022 • 22min
534: Boundaries For Bosses With Beth Potter
Here's what we're diving into in this episode: The very first thing to do when setting boundaries in your business How we are always in control of our own boundaries What Beth does to establish boundaries with her team and clients Why it's a good idea to have clear guidance on response times for your support team Beth's thoughts on payment and cancellation boundaries Ways to start creating physical boundaries and tips for working at home Why it's perfectly okay to remove things that aren't serving you or your business Steps for building new boundaries today LINKS: https://training.studiogrow.co/dare
Sep 15, 2022 • 25min
533: How to Sell Your Studio
Here's what we'll cover in Episode 533: The mindset shift you need to consider as you prepare yourself for selling your studio What I do differently when I view my business as an investment Why you need to have an exit plan and how it shapes every business decision How your tax strategy will need to change as you prepare to sell your studio How to approach and nurture prospective buyers LINKS: https://training.studiogrow.co/dare https://www.facebook.com/studiogrowco
Sep 8, 2022 • 31min
532: Profit Now: 3 Metrics That Will Transfer Your Profits
Here's what we're talking about in this episode: How Shannon got involved with Profit First, and what inspired her to specialize in the fitness industry A look at Profit First and Why and why she recommends it so strongly for small businesses to use What she sees the most when implementing Profit First with her clients Shannon's recommendations for studios just starting out or ones that are operating from paycheck to paycheck How often you should do an expense audit as a studio owner and the main metrics that owners need to look at regularly Ways to make reviewing your finances a part of your routine Shannon's top tips on budgeting, how to find a good bookkeeper, and what to do to ensure profitability for your business LINKS: https://training.studiogrow.co/dare https://risinggoddessfitness.com/ https://www.instagram.com/michelle.tenuta/ https://fitforprofit.com/
Sep 1, 2022 • 40min
531: Profit Now: Time is Money - How one Chicago Studio has systematized their way to a reduced work week and more profitability- Peter Pastijn and Michelle Tenuta
Here's what they'll be covering: The trajectory of Michelle's studio and the moment she realized that she needed to focus more on the business side of things A step-by-step look at how she built her first organizational chart and different questions to ask yourself when building yours Tips and advice for a smooth transition from you teaching the class to having one of your instructors take over What to consider when making decisions involving more overhead costs Michelle's advice for hiring teaching and non-teaching staff Why you'll want to make profitability your main focus Tune in to learn how to systematize your studio (and save yourself time, money and energy!) LINKS: https://training.studiogrow.co/dare https://risinggoddessfitness.com/ https://www.instagram.com/michelle.tenuta/ https://theroom.ae/ https://www.instagram.com/peterpastijn/
Aug 25, 2022 • 23min
530: Profit Now - 3 Mindsets That Are Stopping Your Profits in their Tracks - Peter Pastijn
Here's what we'll cover in Episode 530: Why it can be harmful to not know your numbers The big mistakes studio owners make around cash flow in business How to get over the mindset of not paying yourself until everyone else is paid What a "profit first" mindset looks like and the first steps towards getting there What Peter realized once he started tracking his payroll and staffing costs Tune in now to learn how you can become passionate about growing a thriving and sustainable business! LINKS: https://training.studiogrow.co/dare https://theroom.ae/ https://www.instagram.com/peterpastijn/ Profit First for Microgyms: A Simple System for Healthy Cashflow by John Briggs
Aug 18, 2022 • 24min
529: In the Face of Inflation: How to Price Yourself with Rising Costs and Concerned Clients
Here's what I'm talking about in Episode 529: Whether you need to raise your prices because of inflation, and if so, how high is too high Shifts in the commercial rental markets to be aware of and how to adjust your business model accordingly Why scholarship-based programs will be so important moving forward Ways to adjust your employee compensation plans and team positions to fully benefit your business model Why having a focus on retail will be so crucial during this upcoming recession Two big things to do now to move your business forward
Aug 11, 2022 • 16min
528: Leading Yourself Into The Future
Here's what we're talking about in this episode: A closer look at what an exit plan is Why having an exit plan is one of the most important things for you to put into place right now 6 steps to planning your perfect exit plan What the philosophy of "hire well and train even better" is and what it will allow you to do when executing your exit plan LINKS: https://training.studiogrow.co/challenge-optin https://studiogrow.co/episode526/ https://studiogrow.co/episode526/ https://studiogrow.co/episode525/
Aug 4, 2022 • 36min
527: Leading Your Clients with Beth Potter and Heather Plum
Here's what we'll cover in this episode: 2 pathways for beating your competitors (and why focusing on customer experience is always the best option) How to use customer feedback to improve customer experience Tools that Beth and Heather use to gather feedback How to strike 1-on-1 conversations with members to make them feel seen and heard 4 key areas to focus on when building your client journey. LINKS: https://studiogrow.co/episode526/ https://studiogrow.co/episode525/
Jul 28, 2022 • 30min
526: Leading Your Team with Beth Potter and Heather Plum
Here's what we're talking about in Episode 526: What initially led Heather to the fitness industry What she feels is the most influential thing you can do as a leader The tools she uses to help her team establish or pinpoint their strengths Why Heather treats independent contractors the same as employees and the ways that she motivates them to participate in the business How she brings new team members into the mix and has them instantly feel like they are part of the team Actionable steps you can take and start implementing today to become a better leader LINKS: https://studiogrow.co/episode525/ The Five Dysfunctions of a Team by Patrick Lencioni
