The Business of Boutique Fitness
Lise Kuecker
I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
Episodes
Mentioned books
Sep 8, 2022 • 31min
532: Profit Now: 3 Metrics That Will Transfer Your Profits
Here’s what we’re talking about in this episode: How Shannon got involved with Profit First, and what inspired her to specialize in the fitness industry A look at Profit First and Why and why she recommends it so strongly for small businesses to use What she sees the most when implementing Profit First with her clients Shannon’s recommendations for studios just starting out or ones that are operating from paycheck to paycheck How often you should do an expense audit as a studio owner and the main metrics that owners need to look at regularly Ways to make reviewing your finances a part of your routine Shannon’s top tips on budgeting, how to find a good bookkeeper, and what to do to ensure profitability for your business LINKS: https://training.studiogrow.co/dare https://risinggoddessfitness.com/ https://www.instagram.com/michelle.tenuta/ https://fitforprofit.com/
Sep 1, 2022 • 40min
531: Profit Now: Time is Money - How one Chicago Studio has systematized their way to a reduced work week and more profitability- Peter Pastijn and Michelle Tenuta
Here’s what they’ll be covering: The trajectory of Michelle’s studio and the moment she realized that she needed to focus more on the business side of things A step-by-step look at how she built her first organizational chart and different questions to ask yourself when building yours Tips and advice for a smooth transition from you teaching the class to having one of your instructors take over What to consider when making decisions involving more overhead costs Michelle’s advice for hiring teaching and non-teaching staff Why you’ll want to make profitability your main focus Tune in to learn how to systematize your studio (and save yourself time, money and energy!) LINKS: https://training.studiogrow.co/dare https://risinggoddessfitness.com/ https://www.instagram.com/michelle.tenuta/ https://theroom.ae/ https://www.instagram.com/peterpastijn/
Aug 25, 2022 • 23min
530: Profit Now - 3 Mindsets That Are Stopping Your Profits in their Tracks - Peter Pastijn
Here’s what we’ll cover in Episode 530: Why it can be harmful to not know your numbers The big mistakes studio owners make around cash flow in business How to get over the mindset of not paying yourself until everyone else is paid What a “profit first” mindset looks like and the first steps towards getting there What Peter realized once he started tracking his payroll and staffing costs Tune in now to learn how you can become passionate about growing a thriving and sustainable business! LINKS: https://training.studiogrow.co/dare https://theroom.ae/ https://www.instagram.com/peterpastijn/ Profit First for Microgyms: A Simple System for Healthy Cashflow by John Briggs
Aug 18, 2022 • 24min
529: In the Face of Inflation: How to Price Yourself with Rising Costs and Concerned Clients
Here’s what I’m talking about in Episode 529: Whether you need to raise your prices because of inflation, and if so, how high is too high Shifts in the commercial rental markets to be aware of and how to adjust your business model accordingly Why scholarship-based programs will be so important moving forward Ways to adjust your employee compensation plans and team positions to fully benefit your business model Why having a focus on retail will be so crucial during this upcoming recession Two big things to do now to move your business forward
Aug 11, 2022 • 16min
528: Leading Yourself Into The Future
Here’s what we’re talking about in this episode: A closer look at what an exit plan is Why having an exit plan is one of the most important things for you to put into place right now 6 steps to planning your perfect exit plan What the philosophy of “hire well and train even better” is and what it will allow you to do when executing your exit plan LINKS: https://training.studiogrow.co/challenge-optin https://studiogrow.co/episode526/ https://studiogrow.co/episode526/ https://studiogrow.co/episode525/
Aug 4, 2022 • 36min
527: Leading Your Clients with Beth Potter and Heather Plum
Here’s what we’ll cover in this episode: 2 pathways for beating your competitors (and why focusing on customer experience is always the best option) How to use customer feedback to improve customer experience Tools that Beth and Heather use to gather feedback How to strike 1-on-1 conversations with members to make them feel seen and heard 4 key areas to focus on when building your client journey. LINKS: https://studiogrow.co/episode526/ https://studiogrow.co/episode525/
Jul 28, 2022 • 30min
526: Leading Your Team with Beth Potter and Heather Plum
Here’s what we’re talking about in Episode 526: What initially led Heather to the fitness industry What she feels is the most influential thing you can do as a leader The tools she uses to help her team establish or pinpoint their strengths Why Heather treats independent contractors the same as employees and the ways that she motivates them to participate in the business How she brings new team members into the mix and has them instantly feel like they are part of the team Actionable steps you can take and start implementing today to become a better leader LINKS: https://studiogrow.co/episode525/ The Five Dysfunctions of a Team by Patrick Lencioni
Jul 21, 2022 • 22min
525: Lead Yourself
Here’s what we’ll talk about in Episode 525: How the meaning of “lead yourself” has evolved for me over the years The fundamental differences between a manager and a leader A deeper look into the concept of leading one’s own self The mindset shifts that can help you truly lead yourself What is the Enneagram and how it can help you in this process You can’t lead others if you don’t lead yourself first. Tune in now to know more about how you can be your own leader, and I’ll see you next time on Part 2 of the leadership series!
Jul 14, 2022 • 42min
524: Best of Ready.Aim.Empire: Inside Million Dollar Studios- What Does a Seven-Figure Studio Really Look Like?
Here’s what we’re talking about in Episode 524:- What’s really possible for your studio when it comes to revenue One of the biggest fitness industry myths and how it might be holding you back The monthly breakdown of studios that are hitting 7-figures or $83,000 a month The metrics you need to focus on to measure (and maximize!) your studio’s revenue How I calculate retention and conversion rates and why these numbers matter so much The big mistake most studios with 1:1 clients are making The one number that matters EVEN MORE than your revenue And, why 7-figure revenues don’t matter unless you’re also hitting this one financial goal
Jul 7, 2022 • 34min
523: Best of Ready.Aim.Empire: How to work smarter not harder to maximize your studio's profit
Here’s what we’re talking about in Episode 523: Why the million-dollar mark may not be the best metric to celebrate What studios with over 50% profit margin look like What are ancillary services and a powerful example of what we did for the studio owners we work with Why the number of clients shouldn’t be the main measure of success for your studio What clients really want… How to calculate the appropriate pay for your teachers, red flags to look for and a whole lot more!
