The Business of Boutique Fitness
Lise Kuecker
I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you'd always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you're a studio owner who's ready to impact your community and see major growth in the process, or you're prepping to become one, then you are in the right place. So let's kick this off, shall we?
Episodes
Mentioned books
Dec 15, 2022 • 12min
545: State of the Studio with Lise Kuecker
These are some of the key trends and findings that I'll highlight in this episode: Which sectors have seen exceptional growth in 2022 (and which ones haven't) Why human resources will be the most important conversation we have next year The industry-wide problem with retention rates and what's on the horizon The sales process that's our only way forward in 2023 The radical shift in digital marketing which affected the studio industry (& what the new marketing funnel will look like in 2023). If you want 2023 to be the year you witness unmitigated, unparalleled growth, tune in now to learn, assess and understand what's on the horizon for the boutique fitness industry and start planning for next year ASAP!
Dec 8, 2022 • 35min
544: Marketing Planning for January, February, March with Tara Zirker
Here's what we're talking about in this episode: How the iOS 14 update impacted advertising and marketing The rise of in-platform marketing and how it can benefit business owners The best digital marketing funnel strategies to adopt right now (+ examples of what worked and what didn't for Studio Grow clients) Why your follow-up system is more important than ever before right now & how SMS messaging can play a role in this process The 2 metrics that make marketing on TikTok totally worth it Y'all, if you're in the process of building out your marketing strategies for 2023 right now, this is advice you cannot afford to miss. Go grab a notebook and start listening now! LINKS: https://www.successfuladsclub.com/ https://www.linkedin.com/in/tara-zirker-23a24035/
Nov 24, 2022 • 27min
543: Setting Goals for the New Year with Amanda Blair & Jasmine Judson
Here's what we're covering in Episode 543: Why it's important to divide your New Year's goals into 3 key categories Why your professional goals need to be separate from your business goals The best approach for setting business goals (& understanding what you need to improve to move the needle in your business) How to break your goals into S.M.A.R.T ones (& how further education can help bring them to life) Tips for identifying and overcoming obstacles, starting right now If you're ready to dive into goal-setting for the new year and set goals you'll actually achieve this time, grab a notebook and tune in now!
Nov 17, 2022 • 23min
542: Getting into the Black with Black Friday Part 2, with Lise Kuecker
Here's what we're talking about in this episode: A closer look at some amazing Black Friday results for our Studio Grow clients What "sales stacking" is and how you can get the most out of this strategy Why a membership-oriented promotion is your best strategy for Black Friday A few examples of what to offer on each of the 5 days of the "Black Friday loop" Some strategies that we started testing last year and the results that we achieved What are the two audiences that you should be focusing on during your Black Friday promotions Where to market your Black Friday offers, plus examples of social media posts that you can use LINKS: https://studiogrow.co/blackfriday https://studiogrow.co/episode541/
Nov 10, 2022 • 25min
541: Getting into the Black with Black Friday Part 1, with Lise Kuecker
Here's what we'll cover in Episode 541: The 5-day Black Friday loop and what you need to know about it as a studio owner My personal history with this holiday and what I've learned over the years Black Friday marketing strategies I've adopted with my studios Ideas and case studies you can get inspired by What you can do this week to start prepping for Black Friday If you're ready to bring in dozens of new leads this Black Friday and turn them into long-term evangelists, you can't miss this one. Tune in now to start listening! LINKS: https://studiogrow.co/blackfriday
Nov 3, 2022 • 18min
540: Studio 101: Double Your Profits By Embracing Your Budget With Michelle Tenuta
Here's what we're talking about in this episode: The real purpose that developing a budget has in your business The 5 benefits of budgeting for the health of your business How budgeting will empower you as the CEO of your studio 3 steps to take to start developing your own budget right now Which categories you should be including in your budget
Oct 27, 2022 • 32min
539: Episode Rewind: The 4 Money Stories You've Gotta Rewrite To Hit 7-Figures
Here's what we'll cover in Episode 539: The most common business objections around money and how it could be holding you back The stories we tell ourselves about raising our prices and what you can do to change that narrative Tips for starting a business with debt (and how you can utilize it in your favor) How to incorporate cash infusions into your business right now If you feel like you're ready to get out of your way and rewrite the money stories you tell yourself, grab your headphones and tune in now!
Oct 20, 2022 • 17min
538: Studio 101: How to Hire (and Train) the Best Team You've Ever Had with Beth Potter
Here's what we'll cover in Episode 538: The key aspects of building an exceptional workplace for your team What to include in a job description (and why clarity is everything here) Do's and don'ts to keep in mind when posting your job description How to create and use a hiring matrix that helps you zero in on your strongest candidate A list of interview questions that can help you hire better If you're ready to get the right people on your bus and build something truly special, start listening now! LINKS: Good to Great by Jim Collins
Oct 13, 2022 • 40min
537: Insurance 101: You Never Think You Need Insurance Until… with Dan Kuecker and Mary Duggan Hoeprich
Here's what you can expect from this episode: A few basic things you can do right now to protect yourself using insurance Why insurance is good for day-to-day operations while helping you grow your business {and not just for traumatic events} Some of the insurance products that a boutique fitness studio owner needs to think about purchasing Common scenarios that could occur that business owners do not necessarily think about, and what should be in place to be prepared for these situations How to go about finding the right insurance as a new or established business Curious to know what types of insurance your business needs? Take a look at this Guide by Gild Insurance. It outlines the different types of business insurance and presents the options which may be best for your wellness business. Click here if want to learn more about Gild and how it can help you future-proof your business! LINKS: https://training.studiogrow.co/dare https://yourgild.com/insurance
Oct 6, 2022 • 49min
536: Software 101: Things to Consider as a Studio Owner with Peter Pastijn & Vojta Drmota
Here's what you can expect from this episode: What a CRM is and why it's necessary to use one in your business The big questions to ask yourself to make sure you choose the right CRM for you The 3 core features to look for in a CRM, and the elements that people tend to overlook in this process The best ways to manage leads so that they don't "fall through the cracks" What will kill your referral program and how you can prevent this from happening Key metrics that studio owns should be looking at and how they should show up in your CRM LINKS: https://training.studiogrow.co/dare https://momence.com/ https://www.linkedin.com/in/vojta-drmota-84b493166/
