The Business of Boutique Fitness
Lise Kuecker
I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
Episodes
Mentioned books
Oct 15, 2020 • 41min
442: Julie Love Gagen and Healing Through Movement
In this episode, you will learn: • How Julie’s love for yoga came to be, and helped her go through some of the toughest hardships in her life • What inspired her to join The Client Cure program, plus how her business was able to grow from being in the program • The changes Julie had to make in her business once she started to really look at her numbers • The role that communication played for her while navigating the COVID-19 lockdown, and the way she was able to pivot her business so quickly when the pandemic hit • What Julie envisions for the future of her studio (and the yoga studio industry in general) • Why she is switching to a member-only hybrid studio and what this transition will look like LINKS: https://www.instagram.com/julieloveg/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Oct 8, 2020 • 25min
441: Cyndi Lee and The Transformative Power of Yoga (Part 2)
In this episode, you will learn: • How to intertwine Yoga and Buddhism to embody the best of both practices • The difficult decision faced by those in the industry, and how Cyndi chose to react • The way Cyndi managed to travel for teacher trainings while having a large studio, and what this ultimately revealed for her about her business • Engaged Buddhism in teacher training programs, and so much! LINKS: https://www.cyndilee.com/ https://www.instagram.com/cyndisphere/ https://www.facebook.com/Cyndi-Lee-43410636558/ https://www.cyndilee.com/books-by-cyndi https://www.cyndilee.com/all-online-classes https://www.cyndilee.com/teacher-trainings https://www.amazon.com/Autobiography-Yogi-P-Yogananda/dp/8120725247 https://www.cyndilee.com/talks-and-teachings https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Oct 1, 2020 • 22min
440: Cyndi Lee and The Transformative Power of Yoga (Part 1)
In this episode, you will learn: • How Yoga first became a calling and part of her life, and then led to a successful career in the field • Why her “different” teaching style and approach resonates with so many people • The relationship we all have with our bodies, and where yoga comes into play with this • Challenges that were overcome in order to open her first studio in New York City • The advantages smaller studios will have post-pandemic LINKS: https://www.cyndilee.com/ https://www.instagram.com/cyndisphere/ https://www.facebook.com/Cyndi-Lee-43410636558/ https://www.cyndilee.com/books-by-cyndi https://www.cyndilee.com/all-online-classes https://www.cyndilee.com/teacher-trainings https://www.amazon.com/Autobiography-Yogi-P-Yogananda/dp/8120725247 https://www.cyndilee.com/talks-and-teachings https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Sep 24, 2020 • 18min
439: Ebony Smith and Making Yoga Accessible (Part 2)
In this episode, you will learn: • How you can use the trauma in your life to become more resilient • The way that Ebony created and developed her curriculum for the different age levels of students she works with • What she says is the biggest lesson she learned by having a vision • How Ebony’s Virtual Learning Center is literally a “game changer” • The things that excite her the most as she expands her offerings to teachers • Why she moved to Puerto Rico in the middle of a pandemic, her 3 big goals, and so much more… LINKS: https://www.yogandahood.com/ https://www.facebook.com/yogandahood/ https://www.instagram.com/yogandahood/ https://www.yogandahood.com/unschool-virtual-university https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Sep 17, 2020 • 24min
438: Ebony Smith and Making Yoga Accessible (Part 1)
In this episode, you will learn: • How Ebony knew that she was onto something BIG, and the beautiful lesson that yoga has taught her which helped in the process • The way she got her start practicing yoga and the personal transformation it has led to • Ebony’s ultimate goal in the industry, and what makes her so unique as a yoga instructor • Her thoughts on the industry shifting to become more diverse and inclusive • What a typical day at Yoga N Da Hood looks like, plus what they are doing to make such a difference in schools today LINKS: https://www.yogandahood.com/ https://www.facebook.com/yogandahood/ https://www.instagram.com/yogandahood/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Sep 10, 2020 • 30min
437: Pivot Like Peloton : 8 Pivots You Can Use for Your Studio
In this episode, you will learn: • The one thing that Peloton focused on compared to their competitors that made all the difference • Why their non-traditional real estate strategy has been so effective • How they meet their clients at home by using the right platform to engage them • What Peloton’s standardized professional experience and referral strategy looks like • Why understanding the difference between marketing and advertising is key LINKS: To buy Pivot Like Peloton Training Series go to https://studiogrow.co/pivotlikepeloton https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Sep 3, 2020 • 42min
436: Jared Kaplan and the Future of Boutique Fitness (Part 2)
In this episode, you will learn: • What’s next for Jared and his business, post-pandemic • The ways he’s prioritizing self-care during these times • How he thinks we will emerge as an industry {plus his views on the future of digital and in-person services} • The results that his clients are looking for the most right now • His biggest concern for the industry, but why he’s so excited for what’s to come next LINKS: https://www.studio26nyc.com/ https://www.instagram.com/studio26nyc/ https://www.facebook.com/jared.kaplan1/ https://www.linkedin.com/in/jared-kaplan-58230711/ https://www.pilatesanytime.com/videos-by/227/Jared-Kaplan-Pilates http://jeanclaudewest.com/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Aug 27, 2020 • 28min
435: Jared Kaplan and the Rise of the Independent Contractor (Part 1)
In this episode, you will learn: • What Jared’s business model looks like {and why I love it so much} • His inspiration for starting a “better way” to do things in the industry 10 years ago • Jared’s transition from the role of trainer to CEO, the challenges he faced and the adjustments required from him along the way • What his role in the business looks like now, who’s in his space and the people he would like to add in the near future • The biggest surprise Jared has encountered with the comprehensive business model he is using, what their marketing plan entails, and so much more… LINKS: https://www.studio26nyc.com/ https://www.instagram.com/studio26nyc/ https://www.facebook.com/jared.kaplan1/ https://www.linkedin.com/in/jared-kaplan-58230711/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Aug 20, 2020 • 29min
434: Stephanie Moran and Taking the Leap (Part 3)
In this episode, you will learn: • All about the CYB concept • Why Stephanie has been focusing on “on-demand” instead of live videos in the digital side of her business • The different factors that she says can’t be overlooked when it comes to live classes • How to introduce retail products, and then plan a strategy for offering them to your clientele • Where she sees CYB for the next 10 years LINKS: https://www.cybstudios.com/ https://www.instagram.com/cybstudios/ https://www.facebook.com/cybstudios https://www.linkedin.com/in/stephanie-moran-87365a9/ https://ikizmet.com/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Aug 13, 2020 • 19min
433: Stephanie Moran and Taking the Leap (Part 2)
In this episode, you will learn: • The role that Stephanie’s husband’s business, Akismet, has played in studios • Why she strongly believes that you need multiple revenue streams in your business • The reasons it is better to hire full-time employees versus independent contractors • How Stephanie translated her corporate experience into running her own business • The way she finds a balance between building her business strategy and also wearing “multiple hats” LINKS: https://www.cybstudios.com/ https://www.instagram.com/cybstudios/ https://www.facebook.com/cybstudios https://www.linkedin.com/in/stephanie-moran-87365a9/ https://ikizmet.com/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
