The Business of Boutique Fitness

In this episode you will learn: • What a centralized sales team looks like {and why I would focus on using one if I were starting over again} • One downside of a centralized sales time that makes them not for everyone • What happened when we first tested our sales system with one of our accounts • Things to consider when setting up an automated sales process and sales team • Specific questions to be asking yourself as you set up the sales process in your business LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

In this episode you will learn: • The big lesson I learned from my mother about the power of a brand • The new job title I would use if I were starting over growing a studio • What our branding process in 2017 looked like, and how look it took to complete • The importance of a brand guide and the impact ours had on the results of our branding • A big mistake a lot of studio owners make when branding that I want you to avoid at all costs • Why I want you to get exceptional with your content calendar, and how our team does this LINKS: https://www.squarespace.com/ https://showit.co/ https://therevenueremedy.com/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

In this episode you will learn: • How the playing field has totally changed in 2021 – and what you can do about it as a studio owner • The way that I would adjust my business model if I were starting over this year • What the difference is between the model, the vision and the values of a business • How you can truly harness the ability to adapt, and why this will be crucial to master going forward • The 3 new business models that are emerging and should not be ignored • What to know about "profit goldmines" LINKS: https://studiogrow.co/episode413/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

In this throwback episode you'll learn: • The real reasons why you aren't paying yourself • Whether or not you are paying your instructors an above-average rate • A breakdown of my 30/30/30 profit roll • How to start evaluating your instructors based on the client experience • Ways to renegotiate with open financials • The misconstrued belief of your worth LINKS: https://www.instagram.com/studiogrowco

In this throwback episode, you will learn: The unique approach Christa has taken with the digital strategy for her business The ways Christa's online teacher training is improving the experience for her clients Strategies for launching on demand services on a limited budget LINKS: https://www.pilatesinthegrove.com/ https://www.facebook.com/pilatesinthegrove https://www.instagram.com/pilatesinthegrove/ https://www.linkedin.com/in/christa-gurka-8a333b50/ https://www.pilatesinthegrove.com/services

In this episode you will learn: • Why I believe that clients are more passionate, loyal, and invigorated than ever about their health • How we have had the time and space to revamp, expand and create new things this year • My thoughts on releasing new products to further support fitness and wellness entrepreneurs in the industry • The importance of marketing agencies, sales agencies, masterminds and continually revamping things moving forward • Th ways that our growing team is the pillar of the excitement to come LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn: • How to begin owning up to your role and responsibilities as a CEO and leader of your team • Why soft skills are the most important of all the skills that a leader can possess • What to do if you don't necessarily want to be the CEO or leader • Ways to bridge the financial gap when it comes to growing your company • Tips on how develop your growth mindset – and why you should always be striving to do this LINKS: https://cairncs.com/ https://cairncs.com/get-in-touch https://www.linkedin.com/company/cairn-consulting-solutions/ https://www.linkedin.com/in/amy-lafko/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn: • What Amy is noticing and seeing in the field of leadership right now, and what she feels will happen in 2021 • How she is helping her clients prepare for a second, and even third wave, of the pandemic • The discussions she is having with people around layoffs • What leadership should look like for a studio in the startup phase • The tools Amy is using with her clients within their hiring process • What are the essential pieces of an effective communication system, and how this will evolve as a business grows • Some of the different challenges that will present themselves at each stage as a business grows LINKS: https://cairncs.com/ https://cairncs.com/get-in-touch https://www.linkedin.com/company/cairn-consulting-solutions/ https://www.linkedin.com/in/amy-lafko/ Good to Great by James C. Collins https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn: • My thoughts on increasing profit (and declining competition) during this pandemic • Why the demand for health is going to be so much greater than it has been • The significant growth we are seeing with new marketing efforts in our business • Tips and strategies for utilizing recurring revenue memberships •My thoughts on contractors and employees soliciting on social media • Press and media struggles and how to look at government shutdowns • What is a "predatory team member" – and what to do about this person • Why a business crisis plan is critical, the "capacity conundrum" and so much more! LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn: • The unique approach Christa has taken with the digital strategy for her business, and what excites her so much about it • What their teacher training is about, plus why she initially created it • The ways Christa's online teacher training is improving the experience for her clients in the studio • Things to consider in terms of teacher compensation and the studio owner's profit • How to bring your team in and see the opportunities they have available with you • What keeps Christa up at night as a business owner right now, and what she's doing about it • Strategies for launching on demand services on a limited budget, and so much more… LINKS: https://www.pilatesinthegrove.com/ https://www.facebook.com/pilatesinthegrove https://www.instagram.com/pilatesinthegrove/ https://www.linkedin.com/in/christa-gurka-8a333b50/ https://www.pilatesinthegrove.com/services https://www.pilatesinthegrove.com/pilatesondemand https://www.pilatesinthegrove.com/offers/ynv2pbwW/checkout (Mat Pilates Teacher Training) Ask for it: How Women Can Use the Power of Negotiation to Get what They Really Want by Linda C. Babcock and Sara Laschever https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/