The Business of Boutique Fitness

In this episode, you will learn: • How Pilates in the Grove was formed and the motivation behind the idea for Christa • Why she feels that starting small and growing organically is the best long-term approach for building a business • What happened when Christa started to let go of control and shifted her mindset • Her best tips for hiring, what they are focusing on now as a team and so much more… LINKS: https://www.pilatesinthegrove.com/ https://www.facebook.com/pilatesinthegrove https://www.instagram.com/pilatesinthegrove/ https://www.linkedin.com/in/christa-gurka-8a333b50/ Traction by Gino Wickman https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn: • Samantha's background and the struggles she faced with her hormones and cycle • How she got introduced to running and the way she began coaching others • Why Samantha says that mindset is the single most important part of living a healthy lifestyle • What are some of the most common unhealthy habits people have around exercise, and the most common lies she hears concerning diet • How a person's cycle is really all about exercise and nutrition • The stigma that exists around physical appearance in the fitness world, and why this is so damaging • Practical steps for people struggling to find a healthy food and exercise balance LINKS: https://simplywellcoaching.com/ https://www.facebook.com/Simplywellcoaching/ https://www.instagram.com/simplywellcoaching/ https://www.linkedin.com/in/samanthakellgren/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn: • Why this year has the potential to be the biggest Black Friday event ever • What Black Friday this year looks like for Studio Grow • What to do if you don't have retail products to promote for Black Friday • A few scalable virtual and retail offer ideas • A brief overview of our free Black Friday resource, and what social media and email strategy you can implement along with it LINKS: Download the Free Black Friday Calendar at the blog post for this episode on our website! https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn: • How Julie's love for yoga came to be, and helped her go through some of the toughest hardships in her life • What inspired her to join The Client Cure program, plus how her business was able to grow from being in the program • The changes Julie had to make in her business once she started to really look at her numbers • The role that communication played for her while navigating the COVID-19 lockdown, and the way she was able to pivot her business so quickly when the pandemic hit • What Julie envisions for the future of her studio (and the yoga studio industry in general) • Why she is switching to a member-only hybrid studio and what this transition will look like LINKS: https://www.instagram.com/julieloveg/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn: • How to intertwine Yoga and Buddhism to embody the best of both practices • The difficult decision faced by those in the industry, and how Cyndi chose to react • The way Cyndi managed to travel for teacher trainings while having a large studio, and what this ultimately revealed for her about her business • Engaged Buddhism in teacher training programs, and so much! LINKS: https://www.cyndilee.com/ https://www.instagram.com/cyndisphere/ https://www.facebook.com/Cyndi-Lee-43410636558/ https://www.cyndilee.com/books-by-cyndi https://www.cyndilee.com/all-online-classes https://www.cyndilee.com/teacher-trainings https://www.amazon.com/Autobiography-Yogi-P-Yogananda/dp/8120725247 https://www.cyndilee.com/talks-and-teachings https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn: • How Yoga first became a calling and part of her life, and then led to a successful career in the field • Why her "different" teaching style and approach resonates with so many people • The relationship we all have with our bodies, and where yoga comes into play with this • Challenges that were overcome in order to open her first studio in New York City • The advantages smaller studios will have post-pandemic LINKS: https://www.cyndilee.com/ https://www.instagram.com/cyndisphere/ https://www.facebook.com/Cyndi-Lee-43410636558/ https://www.cyndilee.com/books-by-cyndi https://www.cyndilee.com/all-online-classes https://www.cyndilee.com/teacher-trainings https://www.amazon.com/Autobiography-Yogi-P-Yogananda/dp/8120725247 https://www.cyndilee.com/talks-and-teachings https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn: • How you can use the trauma in your life to become more resilient • The way that Ebony created and developed her curriculum for the different age levels of students she works with • What she says is the biggest lesson she learned by having a vision • How Ebony's Virtual Learning Center is literally a "game changer" • The things that excite her the most as she expands her offerings to teachers • Why she moved to Puerto Rico in the middle of a pandemic, her 3 big goals, and so much more… LINKS: https://www.yogandahood.com/ https://www.facebook.com/yogandahood/ https://www.instagram.com/yogandahood/ https://www.yogandahood.com/unschool-virtual-university https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn: • How Ebony knew that she was onto something BIG, and the beautiful lesson that yoga has taught her which helped in the process • The way she got her start practicing yoga and the personal transformation it has led to • Ebony's ultimate goal in the industry, and what makes her so unique as a yoga instructor • Her thoughts on the industry shifting to become more diverse and inclusive • What a typical day at Yoga N Da Hood looks like, plus what they are doing to make such a difference in schools today LINKS: https://www.yogandahood.com/ https://www.facebook.com/yogandahood/ https://www.instagram.com/yogandahood/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn: • The one thing that Peloton focused on compared to their competitors that made all the difference • Why their non-traditional real estate strategy has been so effective • How they meet their clients at home by using the right platform to engage them • What Peloton's standardized professional experience and referral strategy looks like • Why understanding the difference between marketing and advertising is key LINKS: To buy Pivot Like Peloton Training Series go to https://studiogrow.co/pivotlikepeloton https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn: • What's next for Jared and his business, post-pandemic • The ways he's prioritizing self-care during these times • How he thinks we will emerge as an industry {plus his views on the future of digital and in-person services} • The results that his clients are looking for the most right now • His biggest concern for the industry, but why he's so excited for what's to come next LINKS: https://www.studio26nyc.com/ https://www.instagram.com/studio26nyc/ https://www.facebook.com/jared.kaplan1/ https://www.linkedin.com/in/jared-kaplan-58230711/ https://www.pilatesanytime.com/videos-by/227/Jared-Kaplan-Pilates http://jeanclaudewest.com/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/