The Business of Boutique Fitness
Lise Kuecker
I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you'd always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you're a studio owner who's ready to impact your community and see major growth in the process, or you're prepping to become one, then you are in the right place. So let's kick this off, shall we?
Episodes
Mentioned books
Aug 27, 2020 • 28min
435: Jared Kaplan and the Rise of the Independent Contractor (Part 1)
In this episode, you will learn: • What Jared's business model looks like {and why I love it so much} • His inspiration for starting a "better way" to do things in the industry 10 years ago • Jared's transition from the role of trainer to CEO, the challenges he faced and the adjustments required from him along the way • What his role in the business looks like now, who's in his space and the people he would like to add in the near future • The biggest surprise Jared has encountered with the comprehensive business model he is using, what their marketing plan entails, and so much more… LINKS: https://www.studio26nyc.com/ https://www.instagram.com/studio26nyc/ https://www.facebook.com/jared.kaplan1/ https://www.linkedin.com/in/jared-kaplan-58230711/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Aug 20, 2020 • 29min
434: Stephanie Moran and Taking the Leap (Part 3)
In this episode, you will learn: • All about the CYB concept • Why Stephanie has been focusing on "on-demand" instead of live videos in the digital side of her business • The different factors that she says can't be overlooked when it comes to live classes • How to introduce retail products, and then plan a strategy for offering them to your clientele • Where she sees CYB for the next 10 years LINKS: https://www.cybstudios.com/ https://www.instagram.com/cybstudios/ https://www.facebook.com/cybstudios https://www.linkedin.com/in/stephanie-moran-87365a9/ https://ikizmet.com/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Aug 13, 2020 • 19min
433: Stephanie Moran and Taking the Leap (Part 2)
In this episode, you will learn: • The role that Stephanie's husband's business, Akismet, has played in studios • Why she strongly believes that you need multiple revenue streams in your business • The reasons it is better to hire full-time employees versus independent contractors • How Stephanie translated her corporate experience into running her own business • The way she finds a balance between building her business strategy and also wearing "multiple hats" LINKS: https://www.cybstudios.com/ https://www.instagram.com/cybstudios/ https://www.facebook.com/cybstudios https://www.linkedin.com/in/stephanie-moran-87365a9/ https://ikizmet.com/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Aug 6, 2020 • 20min
432: Stephanie Moran and Taking the Leap (Part 1)
In this episode, you will learn: • About Stephanie's journey on transitioning from a very successful corporate position to starting her own business • What she feels is the #1 skill to have if you want a successful studio • Why she waited so long to start her own business • What building her dream now looks like! LINKS: https://www.cybstudios.com/ https://www.instagram.com/cybstudios/ https://www.facebook.com/cybstudios https://www.linkedin.com/in/stephanie-moran-87365a9/ https://ikizmet.com/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Jul 30, 2020 • 16min
431: Jennifer Maanvi and Creating a Digital Empire (Part 3)
In this episode, you will learn: • The response Jennifer was able to witness as studios are reopening • What the future public response to studios reopening could potentially be across the board • Advice for people who are still considering opening a franchise at this time • What her and her studios have mostly been focusing on during closure time LINKS: https://physique57.com/ https://www.instagram.com/Physique57/ https://www.facebook.com/Physique57 https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Jul 23, 2020 • 20min
430: Jennifer Maanvi and Creating a Digital Empire (Part 2)
In this episode, you will learn: • Jennifer's amazing licensing & franchising journey • Some tips on how to best expand internationally • How she pivoted during COVID-19 and proceeded with new franchise opening amidst the pandemic • Tips on how to navigate the pandemic {whether you are a new studio or an existing studio} LINKS: https://physique57.com/ https://www.instagram.com/Physique57/ https://www.facebook.com/Physique57 https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Jul 16, 2020 • 31min
429: Jennifer Maanvi and Creating a Digital Empire (Part 1)
In this episode you'll learn: • How Jennifer discovered barre and the events that led her to open her own studio • How her business goals and areas of focus evolved as she went from a strictly brick and mortar business to a more digital business • How she balanced life and found alignment despite having to manage several areas of her business at the same time • Important key differences between managing a brick and mortar studio versus a digital studio • The important analytics to track in a digital studio, compared to a brick and mortar studio • The decision process when choosing a location LINKS: https://physique57.com/ https://www.instagram.com/Physique57/ https://www.facebook.com/Physique57 https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Jul 9, 2020 • 42min
428: Reopening & Retraining Your Brain About Retail Part 2
In this episode you'll learn: • What to consider about operating in this new reality and seizing the opportunity to make changes • How to effectively utilize relationships with your brand representatives • Tips for inventory management and software • Merchandise and display best practices • Sales goals and incentivizing your staff to reach goals • Top sales KPI's to focus on post-pandemic LINKS: http://studiogrow.co/anchor https://www.thirtythreethreads.com/ https://www.linkedin.com/company/thirtythreethreads/ https://www.mindbodyonline.com/ http://www.clubready.club/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Jul 2, 2020 • 42min
427: Reopening & Retraining Your Brain About Retail
In this episode you'll learn: • What Thirty Three Threads is all about, and the brands they have that you probably are already familiar with • Why retail is such an important profit driver for studios {especially long-term, post-Covid} • Some of the most common misconceptions studio owners have around retail • What to consider before bringing a retail brand into your studio to sell • Pricing considerations to ensure profitability {plus strategies for protecting your profit margins} • What Matt and Rosie are seeing in terms of changes now that studios are re-opening • Their thoughts on the need for sanitation and hygiene at this pivotal time LINKS: https://www.thirtythreethreads.com/ https://www.linkedin.com/company/thirtythreethreads/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Jun 25, 2020 • 12min
426: Quarantine State of Mind
In this episode you'll learn: • That anxiety is normal • What healthy anxiety for studio owners looks like • How people will walk back through your doors again • What we can do to manage our response to uncertainty {while taking care of ourself and supporting each other} LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
