The Business of Boutique Fitness
Lise Kuecker
I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you'd always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you're a studio owner who's ready to impact your community and see major growth in the process, or you're prepping to become one, then you are in the right place. So let's kick this off, shall we?
Episodes
Mentioned books
Jun 18, 2020 • 44min
425: Aesha Ash and the Power of Image
In this episode you'll learn: • Aesha's backstory and what she says she has wanted to change from a very young age • A major turning point in her life when she decided "enough is enough" • How she got into her work with images, and why they are so powerful {and needed} today • What shocked Aesha most about who her work speaks to • The ways she is empowering others during these difficult times – and how you can help out too LINKS: https://www.theswandreamsproject.org/ https://www.instagram.com/theswandreamsproject/ https://www.facebook.com/theswandreamsproject/ https://www.toneybands.com/ https://hsanyc.org/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Jun 11, 2020 • 56min
424: Meet Pamela & Dr. Christopher Brown | Black business owners & change makers within the boutique fitness industry
In this episode you'll learn: • How Pam and Chris's business journey began, and what led to the founding of Align Brooklyn • A breakdown of the amazing services that they provide, including their "yoga wall" • What they are considering as they look at scaling in the future • The way that they onboard new instructors, plus the expectations they have in their facility • The impact that the pandemic has had on their business {and the important pivots they are making due to it} • In what ways attitudes around health are changing as a result of current events • A conversation on race and how access to health can start to be improved for all LINKS: https://www.alignbrooklyn.com/ https://www.instagram.com/alignbrooklyn/ https://www.facebook.com/alignbrooklyn https://twitter.com/alignbrooklyn https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ https://www.lessonly.com/
Jun 5, 2020 • 29min
423: Highlighting Black Voices in Boutique Fitness: Ja'Makin Me Dance with Jatrine Bentsi-Enchill
In this episode you'll learn: • How Jatrine found her path to fitness and then built a successful business in the niche • What she offers her clients at her studio and why she focuses on these offerings • Jatrine's studio transformed since working with Erin and the TCC process • That your sales can be made through your passion and advocacy • Giving back 101! LINKS: https://www.jamakinmedance.com/classes/ https://www.facebook.com/JaMakinMeDance https://twitter.com/jamakinmedance https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
Jun 4, 2020 • 47min
422: Highlighting Black Voices in Boutique Fitness: Meet Misty of Dragonfly Pilates
In this episode you'll learn: • How seasons of turmoil led to incredible opportunities for Misty • The reasons she know she wanted to open more than one studio {and how that model has changed over the years when it comes to hiring} • Her biggest challenges with opening her second studio • How a work relationship changed Misty's mindset and moved her business forward LINKS: http://www.dragonflypilates.com/ https://www.facebook.com/DragonflyPilates/ https://twitter.com/dragonflynews https://www.instagram.com/dragonflypilates/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/
May 28, 2020 • 17min
421: Where do I go from here?
In this episode you'll learn: • What we'd like to see as the world re-opens for business • The major hole in the market that we wanted to address by creating the Boutique Fitness Coalition • Why starting local is your best chance of getting open {and what this means} • How you can leverage local media and state legislators in your efforts to re-open • The 3 things to focus on and what really differentiates boutique fitness studios from other fitness facilities LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ https://www.ihrsa.org/industry-leadership/state-advocacy/
May 21, 2020 • 46min
420: Rick Stollmeyer and Future of Wellness
In this episode you'll learn: • What Rick has been seeing lately during this exciting (and terrifying) times for the industry • Where he sees things 5 years from now • How to maximize the effectiveness of a digital studio during these times, and moving forward • Rick's thoughts on the important relationships between employers, insurance companies and governments • The huge opportunities that exist for operators in our space and who he believes will ultimately succeed LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.facebook.com/groups/3312618912101211/ https://www.mindbodyonline.com/ https://www.instagram.com/mindbody/ https://www.facebook.com/mindbodyinc https://twitter.com/askmindbody https://www.youtube.com/MINDBODY https://www.linkedin.com/company/mindbody/ https://www.linkedin.com/in/rickstollmeyer
May 14, 2020 • 17min
Studio Reopening: Adapting is the name of the game
In this episode you'll learn: • Why the next few months, and reopening the best way possible, is so critical • What all business owners should be aiming for when reopening • The health, sanitation and spatial protocols to be aware of • Additional team and client protocols to consider • How you can get a copy of our reopening guide to help you in this process LINKS: Get your copy of the manual (for only $297!) at https://studiogrow.co/episode419/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.facebook.com/groups/3312618912101211/
May 7, 2020 • 39min
418: Best of Ready. Aim. Empire: The Ultimate Guide to Scaling your Studio Biz Digitally [PART 4]
In this episode you'll learn: • Which audience you should start targeting and how to do it the right way • What the trial funnel is and why we feel it's necessary to use it • When to offer a discount funnel and the opportunity this type of strategy provides • How a challenge can be used effectively for both you and your clients • The different ways to advertise your funnel • Email marketing strategies, and more! LINKS: https://www.instagram.com/studiogrowco/ https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-marketers-should-keep-sending-you-emails
Apr 30, 2020 • 26min
417: Best of Ready.Aim.Empire: The Ultimate Guide to Scaling your Studio Biz Digitally [PART 3]
In this episode you'll learn: • What to research first before offering your online training • Why doing the post-production tasks yourself isn't recommended • How to determine the pricing for your new product • Ways to "build the runway" before you launch and the very first thing to do • Something you can do to get real feedback on your product and to optimize it before the cart opens • Which ad campaigns to build on Instagram and Facebook to promote your launch • Why quality always beats quantity when it comes to the content you create LINKS: https://www.instagram.com/studiogrowco/ https://www.upwork.com/ https://geo.craigslist.org/iso/us
Apr 23, 2020 • 31min
416: Best of Ready.Aim.Empire: The Ultimate Guide to Scaling your Studio Biz Digitally [PART 2]
In this episode you'll learn: • The biggest benefits for using online teaching training as a component of your overall business • What to remember if you're concerned with the competition stealing your material and intellectual property • Why "launching with less" is a great rule to follow for a membership site • The importance of a first impression… • What to do to start adding livestreaming into your business and why you should consider doing it • Downloadable pieces of content and more ideas for how you can expand your online offerings LINKS: https://www.instagram.com/studiogrowco/
