The Business of Boutique Fitness
Lise Kuecker
I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
Episodes
Mentioned books
Mar 26, 2020 • 53min
412: Rael Isacowitz and the Birth of BASI Pilates
In this episode you’ll learn: • How I discovered BASI and why Rael says it is much different than any other certification available • The way that Pilates became a “meeting ground” for Rael and the professionals he was working with • What role diversity plays in BASI today, and why he says it’s not a “one size fits all” type of method • How Rael uses the block system and the reasons that you need more structure as the workouts get more complex • Why he’s giving not just 100%, but 110%, and the way he does it on a daily basis • That the BASI method is much than just a set of exercises… LINKS: https://www.instagram.com/studiogrowco https://www.basipilates.com/ https://www.basipilates.com/teacher-training-programs/ https://www.instagram.com/basipilates/ https://www.facebook.com/BASIPilates/ https://www.pilatesanytime.com/
Mar 24, 2020 • 10min
411: COVID-19: 9 Things we've learned
In this episode you’ll learn: • Ways that clients and customers have been far more supportive and understanding during these times • Why having recurring revenue is such a game changer, and will continue to be for businesses going forward • Success stories of clients who are getting more people to sign up right now • The reframe people will be making to prioritize their health even more now • Why a change in programming will be needed, how to make sure your staff is looked after, and so much more! LINKS: https://www.instagram.com/studiogrowco
Mar 19, 2020 • 43min
410: Dominique Lesperance and the Importance of Teacher Training
In this episode you’ll learn: • Dominique’s journey into the world of fitness and wellness, and how she originally became aware of Pilates • The way that her own studio has evolved organically – plus why I think it’s a such a good strategy to do it this way • Why Dominique prefers doing private training versus group training • The pros and cons she’s encountered with offering teacher training • Exciting details on upcoming training by Dominque and her team LINKS: https://www.instagram.com/studiogrowco http://www.pilatescalifornia.com/ https://www.facebook.com/pg/pilatescalifornia/posts/ https://www.linkedin.com/in/dominique-lesperance-0591aa1b http://www.pilatescalifornia.com/teacher-training/ https://www.basipilates.com/ https://www.xtendbarre.com/about/
Mar 17, 2020 • 23min
409: Misconstrued Beliefs: Everyone else is more valuable than me
In this episode you’ll learn: • The real reasons why you aren’t paying yourself • Whether or not you are paying your instructors an above-average rate • A breakdown of my 30/30/30 profit roll • How to start evaluating your instructors based on the client experience • Ways to renegotiate with open financials • The misconstrued belief of your worth LINKS: https://www.instagram.com/studiogrowco
Mar 12, 2020 • 37min
408: Sunni Almond and Taking Pilates Online
In this episode you’ll learn: • How to use your passion (and start where you are) • The way that Sunni got introduced to the reformer, even though she wasn’t originally classically trained • The value that Sunni discovered from Going More Joe • Using content creation as a creative outlet • How technology has changed Pilates, especially as a community LINKS: https://www.instagram.com/studiogrowco/ https://www.truepilateslasvegas.com/ https://www.goingmorejoe.com/ https://www.facebook.com/groups/1792905517613761/
Mar 10, 2020 • 25min
407: Misconstrued Beliefs: I am not liked
In this episode you’ll learn: • Why I say that I am a people pleaser… • How social media has brought a lot of gain (and pain) into my life and business • The three questions I have started asking myself lately • The mantra I practice every day to help combat these feelings to be a better leader LINKS: https://www.instagram.com/studiogrowco
Mar 5, 2020 • 47min
406: March Matness with Benjamin Degenhardt
In this episode you’ll learn: • Benjamin’s background and the way he found Pilates for the first time • Why he decided to become a teacher, plus the main differences he has noticed between apprenticeship and formal teacher training • Where Benjamin got the idea for March Matness (and why he says it was originally a “fluke”) • How March Matness has evolved over the years, the opportunities it has led to for Benjamin - and more! LINKS: https://www.instagram.com/studiogrowco https://360pilates.com/ https://360pilates.com/blog/ https://www.instagram.com/360pilatesonline/ https://facebook.com/360pilates https://twitter.com/360pilates https://www.josephpilates.org/book-and-ebook-versions-of-pilates-books/
Mar 3, 2020 • 32min
405: Misconstrued Beliefs: I don't have enough money for my business
In this episode you’ll learn: • The top three numbers that are disconnected in your business • What mantra I follow to be in control of my business • Where to start in owning the role of the CFO in your business • Why identifying your expenses is key • My thoughts on replacing or renegotiating services • Some homework I have for you… LINKS: https://www.instagram.com/studiogrowco https://www.upwork.com/ http://www.fiverr.com/
Feb 27, 2020 • 35min
404: All About the "Growth Mindset"
In this episode you’ll learn: • How having the right mindset makes all the difference in your success • That knowing the value of your product and being confident in it will get you the sale • What is the third level of listening to potential clients, and how it help identify what they are truly looking for • How to ask potential clients to not only commit to themselves, but to your studio (and not your competitor’s) • You have to buy in to your offer before your client will • Why helping your client develop a short-term goal, long term goal, and then a goal that is 100% obtainable is key LINKS: https://www.instagram.com/studiogrowco
Feb 25, 2020 • 12min
403: This is what a $1,000,000 sales goal (in 67 days) looks like
In this episode you’ll learn: • What a year of beta tests looked like, and how I rolled it out to various locations • The remarkable returns our first five studios were able to produce • The second stage of beta testing and the goals we have set for it • A special challenge I have for you!
LINKS: https://www.instagram.com/studiogrowco
