The Business of Boutique Fitness
Lise Kuecker
I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
Episodes
Mentioned books
Feb 20, 2020 • 35min
402: Best of Ready.Aim.Empire: Katie Standring: Growing your Studio, Rebranding, and Community Building
In this episode you’ll learn: • What initially drew Katie to The Client Cure • Competition was hard for Katie at first, but how she now sees competition in a whole new light • The way she completely changed her self-worth by learning how to properly position her pricing • What Katie dealt with when she needed to rebrand her company • How building relationships the right way improved her customer intake process • Her best tips and advice for studio owners LINKS: https://www.instagram.com/studiogrowco/ https://www.soultigeryoga.com.au/ https://www.facebook.com/BikramYogaNorthernBeaches/
Feb 18, 2020 • 30min
401: Our Intro Package Shift
In this episode you’ll learn: • How (and why) my introductory offer continues to change even now in 2020 • What I feel is the ideal introductory offer to use, and the 4 rules to go by when creating one • What to focus on to make your offer “sticky” (and what exactly this means!) • How a standardized offer will provide clarity to your members • Why it needs to be scheduled • The 5 introductory packages that are working extraordinarily well for our team right now LINKS: https://www.instagram.com/studiogrowco/ https://studiogrow.co/episode397/ https://www.ncbi.nlm.nih.gov/pubmed/10028217
Feb 13, 2020 • 31min
400: The Art of Client Consultations
In this episode you’ll learn: • How Sharon handles her consultations with clients and how this serves her clients and allows her studio to be successful at the same time • What she does to enable her to turn her visitors into long-term clients (with a 99% conversion rate!) • The way Sharon created a demand for her consultations, and why she believes in having a clear vision of your avatar is crucial • How if you’re confident in the value you, your studio and your modality provide, the rest will come LINKS: https://www.instagram.com/studiogrowco/ https://www.pentictonlovespilates.com/ https://www.facebook.com/Pentictonlovespilates/ https://calendly.com/
Feb 11, 2020 • 27min
399: The Referral Loop: Rethinking asking for referrals
In this episode you’ll learn: • How I changed my perspective and the way I look at referrals • Two different referral offers I usually have in place in my business • Why financials are NOT the driving factor of a business • The benefits of taking the time to build rapport, being direct and presenting the statistics (as well as having an effective onboard clients support system) • And more! LINKS: https://www.instagram.com/studiogrowco/
Feb 6, 2020 • 29min
398: Paula Kiru and the Power of Persistence
In this episode you’ll learn: • What the yoga and boutique fitness industry in Finland looks like now and how it’s changed since Paula started • What brought Paula to San Francisco years ago for yoga training and how this experience helped give her the tools to be good teacher • The challenges she faced in opening her studio and finding qualified teachers to work with her • Paula’s ultimate vision for her business and how her membership has grown in just one short year since starting The Client Cure • What she says is the most gratifying thing she is seeing in the work that she is doing LINKS: https://www.instagram.com/studiogrowco/ https://omyoga.fi/
Feb 4, 2020 • 29min
397: The Big 2020 Vision
In this episode you’ll learn: • How I realized I really needed to grow the team as I head into my third decade of business • The development of Studio Grow and what we saw was missing in the consulting space of our industry • The biggest lessons we’ve learnt as we headed into 2020, including how we’re taking people on a marketing journey to get optimal results • That digital marketing remains important – but there are things you need to be always doing • Why you’ll need to think differently about your intro offer in 2020 • A lost opportunity that could be doing a big disservice to your clients • Where I think franchising in the boutique fitness industry is headed LINKS: https://www.instagram.com/studiogrowco/ https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-marketers-should-keep-sending-you-emails https://www.ncbi.nlm.nih.gov/pubmed/10028217
Jan 30, 2020 • 21min
396: Best of Ready.Aim.Empire: The Three Financial Reports That Built My 30+% Profit Margins
In this episode you’ll learn: • Why in the past I’ve felt like financials have been my “nemesis” • The single most important report to have and what I’m looking for on it • The Pro Forma and what this report allows us to see and do • How regularly reviewing your payroll will benefit your business • A monthly practice we do that will save you tons of time and headaches come tax time LINKS: https://quickbooks.intuit.com/ https://www.sage.com/en-us/products/peachtree/ https://gusto.com/
Jan 28, 2020 • 39min
395: Best of Ready.Aim.Empire: Meet Nathania Stambouli, and Get the Inside Scoop on Launching Retreats that Sell Out
In this episode you’ll learn: • How Nathania structures her email pitches to be featured in so many publications • Why strategy plus luck, consistency and follow through will equal free advertising • What it was like taking over a studio that held a lot of history and was owned by someone else for many years • What were three sticking points that Nathania didn’t anticipate and how she was able to work through them • How she now manages her time having two very busy and successful businesses LINKS: https://www.soulplay.yoga/ https://www.instagram.com/soulplay.yoga/ https://www.facebook.com/soulplayyoga https://www.soultribeadventures.com/
Jan 23, 2020 • 20min
394: Best of Ready.Aim.Empire: Meet Suzanne Davis of Love Yoga and Learn What Steps She Took to See Massive Growth in Revenue and Clientele in a Matter of Months
In this episode you’ll learn: • What led to Suzanne joining The Client Cure • Why her mindset upon entering the program was so important • The first steps she immediately took when she joined and how she chose which priorities to focus on • What this focus has allowed Suzanne and her team to do • The way she was able to hire a part-time studio manager and the amazing success she’s achieved this year • One thing that she wishes all studio owners new starting out LINKS: https://loveyogastudios.com/ https://www.facebook.com/LoveYogaStudio/ https://www.instagram.com/loveyogastudio/ https://twitter.com/loveyogastudio
Jan 21, 2020 • 25min
393: Best of Ready.Aim.Empire: Grab My Marketing Toolbox for 2019 {To Steal Back Time and Add Clients}
In this episode you’ll learn: • The marketing shifts and trends we’re seeing from our testing and what I believe will be happening in 2019 • Our team’s process for creating upcoming content to release and why batching and preparation has been key for us • Why Instagram Story ads are so effective and the best way to get a quick and easy response from potential clients using Facebook • Some very exciting results we’re seeing clients get using the Google Display Network • How you can locate and use influencers in your local area to market your business LINKS: https://studiogrow.co/work-with-us/ https://www.upwork.com/ https://lightroom.adobe.com/ https://www.plannthat.com/ https://www.canva.com/
