The Business of Boutique Fitness
Lise Kuecker
I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
Episodes
Mentioned books
Jan 16, 2020 • 35min
392: Best of Ready.Aim.Empire: The Alpha Phi Effect: How Kindness Can Turn Hard To Please Clients Into Evangelists
In this episode you’ll learn: • Niki Riga’s story and how she was able to leave her “yes ways” behind • How her experience with sorority recruitment gave her many of the skills she now uses as a studio owner • Killing with kindness and the Affi Effect – why these concepts are the corner stones of Flex Fusion • The way to work with difficult clients {and be kind even in difficult situations} LINKS: https://flexfusionstudios.com/
Jan 14, 2020 • 37min
391: Best of Ready.Aim.Empire: Meet Jo-Anne Bunbury, Founder of Calgary Pilates Centre, and Learn How She’s Banishing Fear and Building Systems For Greater Freedom
In this episode you’ll learn: • How through natural disasters, recessions and competition JoAnne and her team were able to survive {and thrive} • What lead her to The Client Cure and the hesitations she had before making the leap • The way JoAnne was able to craft time away from her business to invest in the TCC • Strategies and processes that JoAnne has put in to place since starting TCC • And more! LINKS: support@lisekuecker.com
Jan 9, 2020 • 36min
390: Best of Ready.Aim.Empire: Meet Christy Laurence - Tech start-up founder, llama lover, and the answer to all your Instagram problems
In this episode you’ll learn: • The strategy behind successful Instagram marketing and Instagram “hot spots” • How developing your voice will develop your brand • The difference between paid and organic advertising on Instagram and Christy’s take on what the future might hold • How and why you should utilize white space in your feed • The difference between business versus personal Instagram accounts • Why Christy has over 40 tests running at a time! LINKS: https://www.plannthat.com/ https://au.linkedin.com/in/christy-laurence
Jan 7, 2020 • 40min
389: Best of Ready.Aim.Empire: Meet Jenny Houston. From Student to Studio Owner to all around Boss
In this episode you’ll learn: • What led Jenny to becoming a studio owner and purchasing an already active studio • How she was able to make slow significant changes to the studio, without it being a shock to current clients • Her tips for moving into a leadership role and navigating relationships • How Jenny rebranded, and what “Poser” means to her • Don’t give it away for free…
• Jenny talks about having multiple locations and the struggle on knowing where to spend your time LINKS: https://poserstudios.com https://www.facebook.com/pages/Poser-YOGA/355479067884928
Jan 2, 2020 • 46min
388: Best of Ready.Aim.Empire: Meet Erin Caudill and Learn How She Grew Her Practice to Multiple Locations
In this episode you’ll learn: • What led to Erin and her business partner Julie forming their business in 2012 • How they choose their speciality and the challenges they face in that field • Why they decided to expand and open a second location and what it’s looked like building a team to support them in this • Their process for finding the right location in a super-hot real estate market • How they’ve successful introduced a membership model and why it’s been key for their clients’ health and success • Erin’s future plans and big picture vision for the business LINKS: https://www.reactivept.com https://www.instagram.com/reactivept/ https://www.facebook.com/neurologicptlosangeles/
Dec 31, 2019 • 24min
387: Best of Ready.Aim.Empire: Profit Margins, The Chipotle Rule, And Why Your Studio Needs To Know Both
In this episode you’ll learn: • A little bit about Erin and how she started her own business • What can happen when you know your profit margins and total gross revenue • Why understanding what services are the most profitable is necessary • Your studio peak hours of profitability matters! • Why you won’t want to expand until you’ve maxed your studio’s capacity • How to create a profitable studio schedule LINKS: support@lisekuecker.com
Dec 26, 2019 • 56min
386: Best of Ready.Aim.Empire: Meet Kristi Cooper: Instructor, Studio owner, Youtube star.
In this episode you’ll learn: • How Pilates Anytime has made my life easier • The story of how Kristi got into Pilates many years ago • Why she started online with YouTube and how she realized she was the right person to be making these videos • The story of her first launch of 20 videos and why they resonated so much with other teachers • The way Kristi found teachers before social media was popular • A behind-the-scenes look at Pilates Anytime • How developing technology is affecting the industry, the way Kristi has contributed to the legacy of Pilates, and so much more LINKS: https://www.pilatesanytime.com https://www.yogaanytime.com/ https://studiogrow.co/episode200/ (Jen Golden Zumann) https://studiogrow.co/episode192/ (Cara Reeser)
Dec 24, 2019 • 42min
385: Best of Ready.Aim.Empire: What does a 7 Figure Studio Look Like? Here's a breakdown of how studios are hitting the elusive 7 Figure Mark Around the World
In this episode you’ll learn: • What’s really possible for your studio when it comes to revenue • That hitting the 7-figure mark will look different for each studio • How I calculate retention and conversion rates and why these number matter so much • Case studies of clients we work with, including actual numbers • An example of why the business model matters • Strategies for employee compensation plans, pricing, profit margins and more • A sneak peek of what’s coming up in the second part of this series
Dec 19, 2019 • 32min
384: Best of Ready.Aim.Empire: Meet Rachel Davis and Deep Dive into Growing your Studio, Changing your Life, and Impacting the World
In this episode you’ll learn: • How to make time to do the things that need to be done to move forward • Ways to build the foundation for a good relationship • The transition of memberships • How to use delegation, teams and systems to avoid the burnout • When you should be testing, pivoting and trying something different LINKS: https://barreatcdr.com/
Dec 17, 2019 • 31min
383: Best of Ready.Aim.Empire: Lessons from F45: the Starbucks of the fitness industry
In this episode you’ll learn: • A cutting edge concept, and brand, that is revolutionizing the fitness industry worldwide • How they have positioned themselves to succeed in all markets, regardless of location or size • The ways they are creating only exceptional workouts and experiences for their customers and a breakdown of their signature challenge • What focusing on your clients’ results can do for your business • How to start getting creative with client types • The tremendous opportunities that exist now by leveraging technology LINKS: https://f45training.com/
