The Business of Boutique Fitness
Lise Kuecker
I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
Episodes
Mentioned books
Dec 17, 2019 • 31min
383: Best of Ready.Aim.Empire: Lessons from F45: the Starbucks of the fitness industry
In this episode you’ll learn: • A cutting edge concept, and brand, that is revolutionizing the fitness industry worldwide • How they have positioned themselves to succeed in all markets, regardless of location or size • The ways they are creating only exceptional workouts and experiences for their customers and a breakdown of their signature challenge • What focusing on your clients’ results can do for your business • How to start getting creative with client types • The tremendous opportunities that exist now by leveraging technology LINKS: https://f45training.com/
Dec 12, 2019 • 31min
382: Best of Ready.Aim.Empire: Meet Natalie Wheeler, Co-Founder of Vasu Studio, and Hear How She’s Building a Brand That Compels and a Business That Closes
In this episode you'll learn: • How Vasu Studios grew a unique business that intertwines Yoga, apothecary and spa while building a community and an open forum for wellness and connection • What being fearless and true to you and your brand by revisiting your mission over and over will do for your business • What Natalie’s business looked like before The Client Cure and how they were able to become more intentional with their processes, follow throughs and conversion rates • The three most influential changes that they made in their business • How Vasu plans to grow and implement processes and tips from TCC to other parts of their business LINKS: https://vasutribe.com/ https://www.facebook.com/vasutribe https://www.instagram.com/vasutribe/
Dec 10, 2019 • 27min
381: Best of Ready.Aim.Empire: Meet Siobhan O’Malley, Owner of CORevolution, and Learn How She is Crafting a Standout Megaformer Studio and Seeing Rapid Success
In this episode you’ll learn: • Siobhan’s struggles to become profitable after opening her studio • If you trust the process, the change is going to happen… • What she implemented from The Client Cure that has brought her the most success for her studio • How Siobhan managed having the conversations with her students around price changes • The way her team was able to create relationships with new students {all while improving their sales opportunities} • The importance of recognizing your staff • Her Goals for the near future LINKS: https://www.corevolutionfitness.com https://www.facebook.com/BurnShakeRoll/ https://www.instagram.com/burnshakeroll/
Dec 5, 2019 • 43min
380: Best of Ready.Aim.Empire: Meet Sarah Ashman and Shauna Haider, the Branding and Design Team Behind Studio Grow and See Just How They Made This the Easiest Rebrand Ever
In this episode you’ll learn: • How Sarah is able to create an experience around your brand • The ways Shauna and Sarah were able to work seamlessly with the brand package and visual blueprints Sarah was able to provide • Why a “brand icon” is important and how it differs from your logo • What is the difference between a branded photo shoot and a regular shoot and what type of budget to expect to spend • The questions to ask and things to align with when hiring a photographer • How doing the prep work sets you {and your designers}up for success • What a professional copywriter can do for you and your brand and where do you can find one LINKS: https://copyhackers.com/ https://www.upwork.com/
Dec 3, 2019 • 22min
379: Best of Ready.Aim.Empire: Meet Emily Slaneff, Founder of CrushCamp, a New Studio That is Seeing Massive Growth in Year One of Business
In this episode you’ll learn: • How Emily created CrushCamp after not finding anything that aligned with her own values • With personalized group training for results based people, CrushCamp is the first studio to utilize the SKILLMILL, a non-motorized version of the treadmill • Why she felt she need to invest in The Client Cure and what her experience has looked like in the program • The processes and strategies she has implemented into her business from the Client Cure • How working with a consultant has changed things in Emily’s business and where she sees CrushCamp going in the future LINKS: https://www.crushcamp.com/ https://www.facebook.com/crushcampcalgary/ https://www.instagram.com/crushcamp/
Nov 28, 2019 • 33min
378: Best of Ready. Aim. Empire: Tara Gregorio - From Studio Owner to Online Course Creator
In this episode you’ll learn: • How Tara started her career and had the foresight to build her education around her dream job • A concept she has recently been introduced to {and I believe strongly in} that has changed everything for her • Why conversations about the pelvic floor are so taboo • How Tara identifies the signs of a tight pelvic floor {and a weak pelvic floor} • The way she was able to make the pelvic floor a conversation with women and create awareness with her signature series • The right mindset can push through the fear to act • Why she made the decision to close her successful studio to be more intentional with her life and family as a priority LINKS: https://thepresentmomma.com/ https://www.instagram.com/thepresentmomma/ https://www.facebook.com/thepresentmomma/
Nov 26, 2019 • 30min
377: Best of Ready. Aim. Empire: Rebranding 101: The 5 Lessons Learned Rebranding Our Business
In this episode you’ll learn: • How I break down the elements of a rebrand • The one hard and fast rule in website etiquette • Why hiring the right people will get you going in the right direction • Just how important is a website… • Tips on how to get started {depending on your level of anticipated business} • It’s all about the photos! • My thoughts on hiring a copywriter, and how to choose one that aligns with you and your branding • How to choose the right platform for you
Nov 21, 2019 • 54min
376: Best of Ready. Aim. Empire: John Marcoux - Mindfulness for the Adversarial Mind
In this episode you’ll learn: • How a Hot Yoga class changed the course of John’s career • What are adversarial traps and cognitive boosters • His thoughts on misdirected or chronic pessimism • The true meaning of leadership and choice • How to use your character and signature strengths to your advantage LINKS: http://105f.com/ https://www.facebook.com/105Fyoga/ https://www.instagram.com/105fhotyoga/ https://momsdemandaction.org/
Nov 19, 2019 • 50min
375: Best of Ready. Aim. Empire: The Art of Conscious Communication and Money Conversations with Mary Shores
In this episode you’ll learn: • The amazing story of how Mary came to be the youngest person in the country to open a debt collections company {at only 24 years old} • How to see the opportunities around you and then have the mindset to accept them • Trigger words around debt and how they can affect you • Her tips on dealing with customers or clients that owe you money • Words that work {and how you can you can use these words in and around all aspects of your life} • Why your words are really a mirror to your subconscious mind and how to change what you’re telling yourself LINKS: http://maryshores.com/ http://maryshores.com/the-book/ https://www.instagram.com/mary_shores/ https://www.facebook.com/shoresmary/ https://twitter.com/mary_shores http://www.midstatecollections.com/home http://www.scn.ucla.edu/people/lieberman.html http://www.brainpaint.com/ https://neuroptimal.com/ https://www.monroeinstitute.org/
Nov 14, 2019 • 24min
374: Taking Back Your Studio Calendar One To-Do At A Time (Part 2)
In this episode you’ll learn: • How to effectively build a job description around weekly tasks • The struggles of making big changes in your business and how to combat those feelings of losing control • What to do to determine where your time is best spent {whether in time, money or effort} and why this is so important to know • How to break down hourly rates, bonus plans and commissions for your new employee so that you both win
