The Business of Boutique Fitness
Lise Kuecker
I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you'd always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you're a studio owner who's ready to impact your community and see major growth in the process, or you're prepping to become one, then you are in the right place. So let's kick this off, shall we?
Episodes
Mentioned books
Jan 28, 2020 • 39min
395: Best of Ready.Aim.Empire: Meet Nathania Stambouli, and Get the Inside Scoop on Launching Retreats that Sell Out
In this episode you'll learn: • How Nathania structures her email pitches to be featured in so many publications • Why strategy plus luck, consistency and follow through will equal free advertising • What it was like taking over a studio that held a lot of history and was owned by someone else for many years • What were three sticking points that Nathania didn't anticipate and how she was able to work through them • How she now manages her time having two very busy and successful businesses LINKS: https://www.soulplay.yoga/ https://www.instagram.com/soulplay.yoga/ https://www.facebook.com/soulplayyoga https://www.soultribeadventures.com/
Jan 23, 2020 • 20min
394: Best of Ready.Aim.Empire: Meet Suzanne Davis of Love Yoga and Learn What Steps She Took to See Massive Growth in Revenue and Clientele in a Matter of Months
In this episode you'll learn: • What led to Suzanne joining The Client Cure • Why her mindset upon entering the program was so important • The first steps she immediately took when she joined and how she chose which priorities to focus on • What this focus has allowed Suzanne and her team to do • The way she was able to hire a part-time studio manager and the amazing success she's achieved this year • One thing that she wishes all studio owners new starting out LINKS: https://loveyogastudios.com/ https://www.facebook.com/LoveYogaStudio/ https://www.instagram.com/loveyogastudio/ https://twitter.com/loveyogastudio
Jan 21, 2020 • 25min
393: Best of Ready.Aim.Empire: Grab My Marketing Toolbox for 2019 {To Steal Back Time and Add Clients}
In this episode you'll learn: • The marketing shifts and trends we're seeing from our testing and what I believe will be happening in 2019 • Our team's process for creating upcoming content to release and why batching and preparation has been key for us • Why Instagram Story ads are so effective and the best way to get a quick and easy response from potential clients using Facebook • Some very exciting results we're seeing clients get using the Google Display Network • How you can locate and use influencers in your local area to market your business LINKS: https://studiogrow.co/work-with-us/ https://www.upwork.com/ https://lightroom.adobe.com/ https://www.plannthat.com/ https://www.canva.com/
Jan 16, 2020 • 35min
392: Best of Ready.Aim.Empire: The Alpha Phi Effect: How Kindness Can Turn Hard To Please Clients Into Evangelists
In this episode you'll learn: • Niki Riga's story and how she was able to leave her "yes ways" behind • How her experience with sorority recruitment gave her many of the skills she now uses as a studio owner • Killing with kindness and the Affi Effect – why these concepts are the corner stones of Flex Fusion • The way to work with difficult clients {and be kind even in difficult situations} LINKS: https://flexfusionstudios.com/
Jan 14, 2020 • 37min
391: Best of Ready.Aim.Empire: Meet Jo-Anne Bunbury, Founder of Calgary Pilates Centre, and Learn How She's Banishing Fear and Building Systems For Greater Freedom
In this episode you'll learn: • How through natural disasters, recessions and competition JoAnne and her team were able to survive {and thrive} • What lead her to The Client Cure and the hesitations she had before making the leap • The way JoAnne was able to craft time away from her business to invest in the TCC • Strategies and processes that JoAnne has put in to place since starting TCC • And more! LINKS: support@lisekuecker.com
Jan 9, 2020 • 36min
390: Best of Ready.Aim.Empire: Meet Christy Laurence - Tech start-up founder, llama lover, and the answer to all your Instagram problems
In this episode you'll learn: • The strategy behind successful Instagram marketing and Instagram "hot spots" • How developing your voice will develop your brand • The difference between paid and organic advertising on Instagram and Christy's take on what the future might hold • How and why you should utilize white space in your feed • The difference between business versus personal Instagram accounts • Why Christy has over 40 tests running at a time! LINKS: https://www.plannthat.com/ https://au.linkedin.com/in/christy-laurence
Jan 7, 2020 • 40min
389: Best of Ready.Aim.Empire: Meet Jenny Houston. From Student to Studio Owner to all around Boss
In this episode you'll learn: • What led Jenny to becoming a studio owner and purchasing an already active studio • How she was able to make slow significant changes to the studio, without it being a shock to current clients • Her tips for moving into a leadership role and navigating relationships • How Jenny rebranded, and what "Poser" means to her • Don't give it away for free… • Jenny talks about having multiple locations and the struggle on knowing where to spend your time LINKS: https://poserstudios.com https://www.facebook.com/pages/Poser-YOGA/355479067884928
Jan 2, 2020 • 46min
388: Best of Ready.Aim.Empire: Meet Erin Caudill and Learn How She Grew Her Practice to Multiple Locations
In this episode you'll learn: • What led to Erin and her business partner Julie forming their business in 2012 • How they choose their speciality and the challenges they face in that field • Why they decided to expand and open a second location and what it's looked like building a team to support them in this • Their process for finding the right location in a super-hot real estate market • How they've successful introduced a membership model and why it's been key for their clients' health and success • Erin's future plans and big picture vision for the business LINKS: https://www.reactivept.com https://www.instagram.com/reactivept/ https://www.facebook.com/neurologicptlosangeles/
Dec 31, 2019 • 24min
387: Best of Ready.Aim.Empire: Profit Margins, The Chipotle Rule, And Why Your Studio Needs To Know Both
In this episode you'll learn: • A little bit about Erin and how she started her own business • What can happen when you know your profit margins and total gross revenue • Why understanding what services are the most profitable is necessary • Your studio peak hours of profitability matters! • Why you won't want to expand until you've maxed your studio's capacity • How to create a profitable studio schedule LINKS: support@lisekuecker.com
Dec 26, 2019 • 56min
386: Best of Ready.Aim.Empire: Meet Kristi Cooper: Instructor, Studio owner, Youtube star.
In this episode you'll learn: • How Pilates Anytime has made my life easier • The story of how Kristi got into Pilates many years ago • Why she started online with YouTube and how she realized she was the right person to be making these videos • The story of her first launch of 20 videos and why they resonated so much with other teachers • The way Kristi found teachers before social media was popular • A behind-the-scenes look at Pilates Anytime • How developing technology is affecting the industry, the way Kristi has contributed to the legacy of Pilates, and so much more LINKS: https://www.pilatesanytime.com https://www.yogaanytime.com/ https://studiogrow.co/episode200/ (Jen Golden Zumann) https://studiogrow.co/episode192/ (Cara Reeser)
