The Business of Boutique Fitness

You know that feeling when you walk into a place and it just feels right? That's no accident. It's the magic of a business built with heart and soul. And that's exactly what we're chatting about in EPISODE 585. Nicole's been where many of us are – at that crossroads where you choose safe over soulful. But she chose differently. Here's a taste of our heart-to-heart: Trust Your Gut: Nicole's journey is proof that your instincts can be your business's best friend. Create a Haven: How your studio can be more than just a place to sweat – it can be a second home. Forge Genuine Bonds: The art of turning clients into a community that cheers for each other. Authenticity as Your North Star: How staying true to yourself is your brand's strongest move. The Power of Yes…and No: Making space for what serves you (and your clients) can define your success. Embrace Growth: Nicole shares how embracing change led to her studio being a place where everyone wants to be. Pop in your earbuds and hit play on EPISODE 585, and let's get into the feels of running a business that's truly yours. Catch ya there! With grit and gratitude, Lisé LINKS: https://www.instagram.com/wonderyoga/ https://studiogrow.co/ https://www.instagram.com/studiogrowco https://www.linkedin.com/company/studio-growco/

Learn how Lindsey and Katie doubled their studio's income by transforming their sales process. They discuss vision crafting, the power of the word 'because', creating engaging experiences, training sales staff, and using cognitive dissonance for personal growth.

The hosts discuss strategies for improving member retention by building community, implementing referral programs, and tracking KPIs. They explore the impact of retention on mental health, importance of strategic planning and club culture. They also discuss strategies like goal-setting sessions and providing roadmaps for member retention in boutique fitness studios.

Felicia Alexander, Founder of Box Union and strategic brain behind Title Boxing Club's success, shares insights on long-term planning, sourcing the right stuff for your studio, pandemic pivot strategies, franchising tips, and building a die-hard community in the boutique fitness industry. Tune in to learn how to scale your studio into something epic.

This podcast discusses the importance of building a strong team in the boutique fitness industry and the challenges of managing instructors. It emphasizes the need for effective leadership, clear job descriptions, and a streamlined hiring process. The chapter also highlights the importance of training and onboarding fitness instructors for long-term success in the industry.

This podcast discusses the significant role of the front desk team in boutique fitness studios, including their impact on brand perception, revenue generation, and client impressions. It explores ways to empower and hire the right front desk team members, as well as the importance of comprehensive onboarding and training programs. The podcast also highlights the role of the front desk team in creating personalized experiences, fostering client relationships, and contributing to client satisfaction and retention.

Learn the secret sauce for a killer sales team in the boutique fitness industry. Explore the importance of processes, soft skills, emotions, and the perfect blend of discipline and flair. Discover the role of regular practice and training, as well as role-playing development, in achieving sales success.

Explore the challenges of building a successful team in the boutique fitness industry. Learn about the different stages of studio development and the roles needed at each stage. Discover the importance of a marketing director and a regional director in sustaining growth. Understand the demands and challenges of working in boutique fitness. Gain insights into the transition from being a studio owner to delegating tasks and the role of a virtual assistant in alleviating workload.

577: Studio Surge - Unveiling Growth Strategies and Transformative Insights around a Multi-Studio Expansion Here's what we're talking about in this episode: Beth Potter introduces the upcoming series on boutique HR and shares a personal story about her husband's growth in the industry. Brent shares his experience of growing from 5 to 13 studios and the challenges involved with integrating new teams and processes. Brent explains the leadership strategies he implemented, such as accountability ladders and lead trainers, to develop his team. Brent emphasizes the importance of replicating processes and the member journey to maintain consistency across all locations. Brent discusses how his team overcame the influx of membership cancellations during the pandemic by focusing on building relationships and culture. Beth asks Brent how he manages his dedication to his team and provides advice on communication protocols and work-life balance. Links: https://www.linkedin.com/in/brent-potter-5a990461/ https://www.instagram.com/studiogrowco https://www.linkedin.com/in/beth-potter-6a6b98193/ https://studiogrow.co/

Here's what we're talking about in this episode: Kim explains how her training in classical ballet informs her approach to classical Pilates and why she prefers this method. Kim discusses her desire to become a business owner, her lack of prior business experience, and the challenges she faced in opening and growing her Pilates studio. Kim emphasizes the importance of staying true to the tradition of classical Pilates and passing on an authentic product to clients and future generations. Links: https://au.linkedin.com/in/kim-paxton-95592a17 https://www.thepilatesstudioblackwood.com.au/ https://studiogrow.co/