The Business of Boutique Fitness
584: Lindsay & Katie The 62% Conversion Rate: How we doubled our studios income by transforming our sales process
Nov 2, 2023
Learn how Lindsey and Katie doubled their studio's income by transforming their sales process. They discuss vision crafting, the power of the word 'because', creating engaging experiences, training sales staff, and using cognitive dissonance for personal growth.
41:05
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Quick takeaways
- Creating a seamless and welcoming new member journey leads to increased conversion rates and client loyalty.
- Empathizing with potential clients' concerns and reframing sales as an educational process enhances the overall studio experience.
Deep dives
Transforming the Sales Process to Triple Studio Income
Lindsey shares her journey of becoming a studio owner and how she transformed the sales process to triple her studio's income and increase the conversion rate. She emphasizes the importance of taking care of oneself while taking care of others. By revamping the new member journey and adding long-term memberships, Lindsey was able to not only survive during the pandemic but also thrive. She highlights the significance of tracking data and setting clear goals to measure success and make data-driven decisions. Lindsey also emphasizes the role of creating a clear plan for the member journey, providing a seamless and welcoming experience, and showcasing the value and benefits of joining the studio.
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