584: Lindsay & Katie The 62% Conversion Rate: How we doubled our studios income by transforming our sales process
The Business of Boutique Fitness
Creating Engaging Experiences for Potential Customers
In this chapter, they discuss the importance of not turning away potential customers and the value of showing them what the studio has to offer. They emphasize the need to design a challenge that encompasses community connection, regular class attendance, and goal setting. They also mention the inclusion of workshops focused on accessing the deep core and coaching sessions to connect with participants and ensure they are taking the right classes based on their goals.
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