584: Lindsay & Katie The 62% Conversion Rate: How we doubled our studios income by transforming our sales process
The Business of Boutique Fitness
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Training and Transforming the Sales Process
This chapter discusses the importance of teaching and training staff to improve the sales process of a fitness studio, including setting clear processes, expectations, and communication with team members. It also emphasizes the challenges of hiring and growth, and highlights the speaker's personal experiences with failed hires and the need for a robust training plan. The chapter explores the transformation of the sales process, reframing it as an educational journey and emphasizes the importance of marketing, positioning, and viewing higher revenue as a means of helping more people.
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