WTF Gym Talk

My dude Jim Crowell is back on the podcast after his recent departure from OPEX, where he was the CEO for a significant period of time and helped grow their license model to ~70 locations worldwide. So I asked Jim to hop on the podcast so we can discuss the various in's & out's of creating a license model...because as I see it...plenty of brands will be going the OPM (other people's money) route, very very soon. 

In part three of this five part series, I'll be reviewing (at a high level) a 5 point operation model that I teach within Microgym University. Today's episode will focus on DELIVERING your fitness service, but not in terms of the quality of coaching.  While that's obviously important, it's expected by the market and rarely differentiates you to a first time prospect.  So then how do we think about delivering a service that's unique?   Listen to find out. Want to level up your education as a business owner in this industry? Interested in working smart, not harder? Then enroll in Microgym University - the first online business school for microgym owners. 

In part two of this five part series, I'll be reviewing (at a high level) a 5 point operation model that I teach within Microgym University. Today's episode will focus on CONVERTING your prospects into customers and the angle I take when thinking about this unique function of my own business.  Want to level up your education as a business owner? Interested in working smart, not harder? Then enroll in Microgym University, the first online business school for microgym owners. 

The WTF Gym Talk SHOW is meant to be consumed via video as it's originally distributed on YouTube & Facebook.  However, after plenty of requests to publish it on the podcast, I caved like a little bitch and said OK. However, to get the full experience, carve out some downtime and enjoy the visual episode experience here.

I've had the pleasure of jamming with Jason on multiple different occasions, but this time I wanted to breakdown a topic I rarely see him discuss:  the personal brand of Jason Khalipa vs. the enterprise he's built with his microgym, NC Fit.  In this episode I ask Jason some tough questions regarding his dive into developing a personal brand, how it impacted his core business at NC Fit and then we discuss his new license program he rolled out in 2020.  Interested in learning more about the NC Fit Partner program - check it out here. 

In part one of this five part series, I'll be reviewing (at a high level) a 5 point operation model that I teach within Microgym University.   Today's episode will focus on ATTRACTING and the various elements that go into this key function of your microgym. Want to level up your education as a business owner in this industry?   Interested in working smarter, not harder? Then enroll in Microgym University - the first online business school for microgym owners. 

Pete Moore is the founder of Integrity Square, an advisory and investment firm for early stage businesses within what they've termed the HALO sector (Health, Active Lifestyle and Outdoors).  As a guy who doesn't really listen to podcasts, I came across Halo Talks and loved Pete's style of interview and the list of guests he had on, I had never heard of....and if I haven't heard of them, well, then I'm intrigued.  Enjoy this episode as Pete and I jam on the financial side of the microgym industry, getting outside investment and what you need to think about before you start planning to scale. 

The WTF Gym Talk SHOW is meant to be consumed via video as it's originally distributed on YouTube & Facebook.  However, after plenty of requests to publish it on the podcast, I caved like a little bitch and said OK. However, to get the full experience, carve out some downtime and enjoy the visual episode experience here.

In an upcoming episode of this podcast, I'll be jamming with my man Jason Khalipa and his efforts to create a strong personal brand on the back of his success as a gym owner. And while I was prepping for this interview, I figured I could share my own insights and journey in regards to this topic. While many microgym owners might have a desire to create a personal brand, get paid to speak and develop online content - there's several items you need to keep in mind before making that plunge. 

Floery Mahoney is the founder of Board30, a boutique fitness model that utilizes not only a unique product to deliver fitness, but also a unique business model for their licensees.  In this interview, I jam with Floery regarding how Board30 got started and the strategy behind going to license route vs. franchise or corporate ownership.  Check out Board30 here.