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Most people know Kelly Starrett, founder of the The Ready State, for his amazing work in the world of mobility and bringing that entire frontier to the mainstream fitness consumer.
However, my admiration of this individual is centered around the catalyst that really give his empire it's genesis...he committed to 365 daily, unique pieces of content and uploaded to YouTube.
He was educational + entertaining.
The videos were shit quality, but profound with knowledge on improving human movement.
Being a pioneer in fitness-based content creation game allowed him to build an empire with @sfcf, from humble beginning to a successful brick + mortar microgym.
However, COVID changed all that.
Kelly and I jam on all this in today's episode. I hope you enjoy the interview.
Follow The Ready State on IG @thereadystate
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