WTF Gym Talk

As many of you know, I found CrossFit early in 2006, started a brick+mortar CrossFit affiliate in 2011 and after making enough money to buy commercial property in Charlotte, NC...I moved my gym and rebranded it as Urban MVMNT. The goal was simple, take the played-out CrossFit model and make it better.  We improved the fitness offering, got rid of the intimidating stereotypes and redefined the client experience for a microgym. Slap on some amazing branding and marketing and we have a fucking monster on our hands...and I couldn't be more proud of it. And soon enough, you might be able to join this MVMNT.  Stay tuned. 

In part four of this five part series, I'll be reviewing (at a high level) a 5 point operation model that I teach within Microgym University. Today's episode will focus on COLLECTING monies from your customers, productivity from your employees and efficiency from your systems (workflow).   Want to level up your education as a business owner in this industry? Interested in working smart, not harder? Then enroll in Microgym University - the first online business school for microgym owners. 

I first had the pleasure of meeting Miranda + her husband Julian back in 2019 at the Iron+Mortar Summit in Portland, OR.   They delivered a keynote that I was completely intrigued by regarding the growth of their online programming model, Street Parking . And then after a recent episode of the WTF Gym Talk SHOW, where I analyzed their business model, I decided to reach out for an interview so I could get the full story and learn how they've grown this entity to a customer base of 30,000. Enjoy! 

In this episode of How I Broke This, California microgym owner, Forrest Jung, come on the show to discuss getting in bed with the wrong business partners, tanking a $2 million dollar project, microdosing mushrooms and dealing with a shitty personal relationship caused him to fuck up, big time. Thank you to Forrest for having the courage to share his missteps and really excite me about using mushrooms recreationally. 

On this episode of Branding With Boris, we walk you guys through how we would approach branding + marketing if we were super budget focused, needed to get our branding assets in order and wanted to start organic or paid advertising. Also, we'll discuss how to ensure that your brand is being felt at-home with your digital fitness service. Interested in working with Boris?  Make sure to checkout www.metconcreative.au 

I first interviewed Olivia Young, founder of Box+Flow, back in 2018...back before COVID-mania...back before she had opened her brand new location...back before her brand had really hit full stride and ready to scale. So I decided to catch up with this amazing female entrepreneur and learn how she's managed to stay afloat in the NYC marketplace (which has been hit the hardest with studio closures) and learn about her license model that she will be using to scale the brand.  Want to learn more about Box+Flow?  Check them out here. 

I asked my good colleague, Brandon Cullen (co-founder of MADabolic) to come the podcast to discuss the past year for his business. They've been busy over at MADabolic HQ.. - signed a deal with ZGrowth Group to accelerate their franchise model to 200 units within 5 years - evolved their flagship location's GM into an ownership role within the company - their strong opinion on where digital services fit within the brick + mortar scene ...and more Interested in learning more about MADabolic?  Check them out here. 

On this episode with good ol' Joe Tebaldi we jam on the Social Dilema documentary, voting & politics, the continuing evolution of the digital fitness experience infiltrating brick & mortar, creating a Creating a Company of One and more... Interested in getting your microgym set up on Studio?  Check it out here. 

On the my brand new segment, How I Broke This, we have Dominic Parker on to discuss the missteps he made when he owned two separate microgyms, his plunge down the six-week-challenge rabbit hole that left his businesses broken, opening a new location before the first one was actually figured out and mixing his personal + business life. Big thanks to Dom for coming on the show and being completely transparent in his story so that other owners can learn from his mistakes.  

In the newly revamped segment of I May Be Wrong But I Doubt It - a podcast where I debate individuals on various topics within the fitness industry, And on this episode,  I've got my friend and colleague Sean Pastuch, founder of Active Life Rx, to come on as we debate my stance that fitness professionals need to embrace the idea of being the BEST GENERALIST, that being the 'best coach you can be' is a probably a big waste of your time - depending on where you are on your business journey. Sean respectfully disagrees with several of my core tenants here and we're gonna get into a healthy debate and unpack this topic, so sit back, relax and watch how two ridiculously good looking and intelligent humans can disagree with one another, and still be friends.