WTF Gym Talk

Here's the one KPI that most of you need to be focusing on...

The owners of Sculpt Method (Katy & Brittany) here in Charlotte, NC got their start at the worst possible time...right when COVID was really kicking off. As two hungry entrepreneurs who were ready to go all in on their dream of a studio, we jam on their pivot and how not being trapped to an expensive lease has changed their outlook on running a business in the fitness industry.  These girls are real as fuck and it was an awesome jam sesh - enjoy!  Check them out at @sculpt_method on IG. https://sculptmethod.com/

Listen, every market has it's challenges, but I don't think anybody really appreciates how difficult it is to sell the solution we provide in the fitness industry. To my knowledge, nobody has been addressing this overlooked aspect to our uphill battle so I decided to rant.

Does your business need to grow? You probably answered yes. Which means, you might be completely wrong. 

In a recent conversation with a client, we were designing their hypothetical organizational chart for their microgym.   The end result was pretty interesting, so I figured I'd share with you guys.  

The WTF Gym Talk SHOW is meant to be consumed via video as it's originally distributed on YouTube & Facebook.  However, after plenty of requests to publish it on the podcast, I caved like a little bitch and said OK. However, to get the full experience, carve out some downtime and enjoy the visual episode experience here. In this episode of the WTF Gym Talk SHOW, we jam on:   - 3 case studies of successful online fitness companies + what they all have in common  - how they did it without hosting shitty live workouts on Zoom or advanced tech  - is there a market for just selling programming?    Liked the show?  Hated it?  DM me on Instagram @wtfgymtalk

My copywriting service has a 3 part plan of attack, with the 2nd step involving the effective description as to how you're going to fix your prospective client's problems. We call this 'your plan'. And when you don't have a clear plan that you can install in your copywriting, it's no surprise when you don't have more traffic into your microgym. Interested in me writing 30 pieces of unique copy for you brand? Click this link and book your Discovery Call. 

I know I poke a lot of fun at these ClickFunnel wizards and their creepy mustaches, but seriously...it's your fucking fault that they are appearing in your social media feed.

The majority of microgym's are producing the exact same content we were years ago. Sure, it may have gotten better.    The pictures are higher resolution, the copywriting is on-point...but at the end of the day, the content is stale and looks like EVERYONE else in town. Here's my take on one way to spice it up. 

The WTF Gym Talk SHOW is meant to be consumed via video as it's originally distributed on YouTube & Facebook.  However, after plenty of request to publish it on the podcast, I caved like a little bitch and said OK.   However, to get the full experience, carve out some downtime and enjoy the visual episode experience here.  On the first episode of the WTF Gym Talk SHOW, we discuss  - customers who steal - the Scottish microgym savior you didn't know about  - some awesome marketing videos you should be using for inspiration  - how some reactions to government forced closures are probably less than optimal    Liked the show?  Hated it?  Let me know on Instagram @wtfgymtalk