WTF Gym Talk

COVID has done some positive things for the microgym industry IMO - one of them being the integration of class reservation policies, cancellation fees and increased operational capacity. If you're looking to have a smooth integration with these new operations, def. give this episode a listen. 

Currently working on a brand new show for you fuckers and would love to get some feedback! 

On this lengthy episode of Branding With Boris, we take a comprehensive look at the complete rebranding process one of his recent clients just undertook - Ragin' Fitness Co. While the audio to this episode is great, it will certainly help to see the visuals of the brand assets that were created for this rebrand. There is a full video version available on my YouTube Channel for those who want to see the new branding assets.  If you're in need of digital rebranding, contact my man Boris at Metcon Creative.  

Ryan Webber is a former microgym owner and opted to leave the industry after 5 years.  He then took a deep dive into creative content, videography and marketing tactics.  Fast forward to today, where thousands of owners are closing down their business and asking themselves "What's next for me?" - I thought this conversation was the perfect segway. If you'd like to get in contact with Ryan, check out www.ryanwebbermarketing.com or Instagram @ryanwebbermarketing 

Rachele is a badass.  I think that's how I exactly described her in her first appearance on my podcast.  Cancer survivor, Ironwoman, lawyer to the fitness industry, loves to swear....she's my kind of people. On this episode we jam on COVID related topics and then deep dive into the license vs. franchise discussion, how CrossFit gyms might fare in their new license scenario and what to consider if you'd like to expand your brand with OPM (other people's money). Need a lawyer for your fitness brand?  Contact Rachele here - www.fitlegally.com 

Nick and Colleen Sheehan brought together their respective experiences as a DJ & consumer of boutique fitness to create something that literally doesn't exist - an AI DJ app that allows you to create custom mixes to perfect match any workout.  We sat down to discuss the certain issues with music experiences in the fitness industry and talked about the ambitious goals that Reflex Radio has to disrupt the playlist-status-quo solution inside of your gym.  Interested in learning more about Reflex Radio?   Get registered to learn more about their pre-launch here.  Follow along on Instagram @reflex.radio And check out all of their free playlists on Spotify here

An early morning rant on low barrier to entry classes and the consequence of splitting your avatar.

Sticky Branding is the name of Jeremy's company & his first book.  I was introduced to him by our mutual friend, Alex Cibiri (a successful microgym owner in Canada) whom Jeremy was one of his OG members.  Since them, Jeremy has gone on to write another book - Brand New Name.  A step-by-step guide to come up with a name for your new business. We touch on Brand New Name, but mainly stick around the topic of COVID and the need to attach yourself to a established brand or establish your own. www.stickybranding.com 

WTF Gym Talk is now offering copywriting services for microgyms.   I breakdown the entire service offering + also give a complete "do it yourself" to those who prefer a DIY method.  Interested in us creating 30 pieces of unique copy for your social media?   Shoot me a DM on Instagram @wtfgymtalk 

I recently had a rookie level fuckup at Urban MVMNT and I want to share my perspective on when your business fucks up and you have to overcorrect to remedy your relationship with the customer.