WTF Gym Talk

In this episode of How I Broke This, California microgym owner, Forrest Jung, come on the show to discuss getting in bed with the wrong business partners, tanking a $2 million dollar project, microdosing mushrooms and dealing with a shitty personal relationship caused him to fuck up, big time. Thank you to Forrest for having the courage to share his missteps and really excite me about using mushrooms recreationally. 

On this episode of Branding With Boris, we walk you guys through how we would approach branding + marketing if we were super budget focused, needed to get our branding assets in order and wanted to start organic or paid advertising. Also, we'll discuss how to ensure that your brand is being felt at-home with your digital fitness service. Interested in working with Boris?  Make sure to checkout www.metconcreative.au 

I first interviewed Olivia Young, founder of Box+Flow, back in 2018...back before COVID-mania...back before she had opened her brand new location...back before her brand had really hit full stride and ready to scale. So I decided to catch up with this amazing female entrepreneur and learn how she's managed to stay afloat in the NYC marketplace (which has been hit the hardest with studio closures) and learn about her license model that she will be using to scale the brand.  Want to learn more about Box+Flow?  Check them out here. 

I asked my good colleague, Brandon Cullen (co-founder of MADabolic) to come the podcast to discuss the past year for his business. They've been busy over at MADabolic HQ.. - signed a deal with ZGrowth Group to accelerate their franchise model to 200 units within 5 years - evolved their flagship location's GM into an ownership role within the company - their strong opinion on where digital services fit within the brick + mortar scene ...and more Interested in learning more about MADabolic?  Check them out here. 

On this episode with good ol' Joe Tebaldi we jam on the Social Dilema documentary, voting & politics, the continuing evolution of the digital fitness experience infiltrating brick & mortar, creating a Creating a Company of One and more... Interested in getting your microgym set up on Studio?  Check it out here. 

On the my brand new segment, How I Broke This, we have Dominic Parker on to discuss the missteps he made when he owned two separate microgyms, his plunge down the six-week-challenge rabbit hole that left his businesses broken, opening a new location before the first one was actually figured out and mixing his personal + business life. Big thanks to Dom for coming on the show and being completely transparent in his story so that other owners can learn from his mistakes.  

In the newly revamped segment of I May Be Wrong But I Doubt It - a podcast where I debate individuals on various topics within the fitness industry, And on this episode,  I've got my friend and colleague Sean Pastuch, founder of Active Life Rx, to come on as we debate my stance that fitness professionals need to embrace the idea of being the BEST GENERALIST, that being the 'best coach you can be' is a probably a big waste of your time - depending on where you are on your business journey. Sean respectfully disagrees with several of my core tenants here and we're gonna get into a healthy debate and unpack this topic, so sit back, relax and watch how two ridiculously good looking and intelligent humans can disagree with one another, and still be friends.

TikTok is all about lip syncing to pop songs and dancing like an asshole in front of your camera, right? Yes...and no. Regardless of whether you want to believe it or not, there are individuals who make their sole living on TikTok and they make more money than you...with their fucking phone. No lease...no service...no product - they've harnessed the greatest limited resource of all-time, ATTENTION. On today's episode I have a local celebrity in Charlotte, NC - Aaron Dodge - on the podcast to talk about his venture into becoming a personal brand and can microgyms (or any business for that matter) actually make a splash on TikTok to a measurable extent? Check out Aaron on TikTok @aaron_dodge 

The WTF Gym Talk SHOW is meant to be consumed via video as it's originally distributed on YouTube & Facebook.  However, after plenty of requests to publish it on the podcast, I caved like a little bitch and said OK. However, to get the full experience, carve out some downtime and enjoy the visual episode experience here.

Ian Smith has been thrusted into the spotlight every since main stream news caught wind of his efforts to save his microgym after the governor of NJ forced his shutdown. While I'm not a political, nor do I use my media to push politics...Ian's story definitely goes there...but I think regardless of whether you like red guys or blue guys, you're going to be fucking amazed at this guy's story.  Follow Ian on Instagram @iansmithfitness