WTF Gym Talk

In this limited series segment of the podcast, I interview former gym owners who have transitioned from owning brick & mortar gyms, to now becoming online digital marketing gurus. You know the ads - the ones where a guy is standing on stage with a golden plaque, with gimmicky ad copy that brags about their ability to give your gym "superpower" and "fill your gym with 349 leads by lunch!". Well, I wanted to know what caused that transition? If you were so successful as a gym owner, why move onto the digital business coach world? What makes your guru skillset any different form the hundreds of other guys in our newsfeed? So please, take these conversations with an open-mind and I just want to give props to guys who accepted my invitation to be on the show and answer the hard questions. 

In the next several months, you'll be hearing a lot of content from me that goes beyond the scope I typically discuss - fitness programming & design. Don't worry, the business content isn't going anywhere - but I'm looking to get the conversation started for a better way for barbell-biased gyms to train their clients, run a group fitness class with high operational capacity and even higher profitability.  Please let me know your thoughts and thank you for listening. 

On this segment of How I Broke This, I interview Chad Curtis - the co-owner (with his awesome wife Melissa) of Kinetix. Chad shares his failure as a microgym owner who has been through it all since 2010, when he left his teaching job to open up his gym.  From getting into shitty lease situations, developing a "clubhouse" style gym in the early days and a bit-too-fast-paced rebranding scenario has taught him many lessons...and hopefully you can too.  Big props to my man Chad for coming on the podcast and being open, raw and real.  

In the final installment of this five part series, I'll be reviewing (at a high level) a 5 point model that I teach within Microgym University. Today's episode with focus on CONNECTING with your members in ways beyond what we've traditionally done pre-COVID.   Want to level up your education as a business owner in this industry? Interested in working smarter, not harder?  Then enroll in Microgym University - the only online business school for microgym owners. 

Looking at how I think of my own content evolution within WTF, I'm going to share some insights regarding how you need to be thinking about your content for your microgym. 

And I know how to do it....listen up. 

I can't scream this loud enough - the majority of you who are not "successful" are suffering because of your inability to apply basic math to your business.  On this episode, I'm going to try to help alleviate that problem and shift your thought process around numbers in your business. 

As many of you know, I found CrossFit early in 2006, started a brick+mortar CrossFit affiliate in 2011 and after making enough money to buy commercial property in Charlotte, NC...I moved my gym and rebranded it as Urban MVMNT. The goal was simple, take the played-out CrossFit model and make it better.  We improved the fitness offering, got rid of the intimidating stereotypes and redefined the client experience for a microgym. Slap on some amazing branding and marketing and we have a fucking monster on our hands...and I couldn't be more proud of it. And soon enough, you might be able to join this MVMNT.  Stay tuned. 

In part four of this five part series, I'll be reviewing (at a high level) a 5 point operation model that I teach within Microgym University. Today's episode will focus on COLLECTING monies from your customers, productivity from your employees and efficiency from your systems (workflow).   Want to level up your education as a business owner in this industry? Interested in working smart, not harder? Then enroll in Microgym University - the first online business school for microgym owners. 

I first had the pleasure of meeting Miranda + her husband Julian back in 2019 at the Iron+Mortar Summit in Portland, OR.   They delivered a keynote that I was completely intrigued by regarding the growth of their online programming model, Street Parking . And then after a recent episode of the WTF Gym Talk SHOW, where I analyzed their business model, I decided to reach out for an interview so I could get the full story and learn how they've grown this entity to a customer base of 30,000. Enjoy!