WTF Gym Talk

In this multi-part segment, I'll be unpacking my own experience + journey of buying commercial property and instantly changing my personal wealth and business trajectory. While I'll be unpacking these topics thoroughly, the natural constraints of a podcast make it difficult to fully deliver all the information I have on this topic. If you're planning on embarking upon this journey yourself and want the guidance of someone who has done this personally and coached many owners through the same process, please shoot me an email and let's discuss your project. stu@wtfgymtalk.com

In this episode of How I Broke This, the owners of Country Strong Fitness jam with me as to how they fucked up several different phases of their business - rebranding, giving into the membership vs. protecting the business, and more.  As always, thank you to my guests for having the courage to share their missteps in hopes that other microgym owners can learn from their mistakes.  Have you really fucked up your business?  Did you learn valuable lessons from it?   Shoot me a DM on Instagram @wtfgymtalk and I'd love to have you on the show! 

Today's episode is a recording from an in-person conversation I had with a member of Urban MVMNT who is currently making moves to start his own nutrition + fitness company. We cover a variety of topics: - my overall business strategy to keep profit margins high - how I'd recommend he categorize his content creation - should you aim to open a brick + mortar location right now?  and more... If you want to hop on a call to discuss your business in gross detail and have a unique strategy drawn up for your ambitions - let's get on a call...I'd love the opportunity to work with you and show you what your business is truly capable of... 

Why are we constantly trying to improve upon multiple items in our business all at once... As fitness professionals, we know that if someone came to you and said  "I want to run a 6 min mile, deadlift 500# and be able to do the splits..." We would in turn tell them  "Awesome.  Which one do you want to have first?"  And then we'd progress on that skill primarily, while building auxiliary steps towards the others. Why is not like that in business???

In this multi-part segment, I'll be unpacking my own experience + journey of buying commercial property and instantly changing my personal wealth and business trajectory. While I'll be unpacking these topics thoroughly, the natural constraints of a podcast make it difficult to fully deliver all the information I have on this topic. If you're planning on embarking upon this journey yourself and want the guidance of someone who has done this personally and coached many owners through the same process, please shoot me an email and let's discuss your project. stu@wtfgymtalk.com

Recently had Britt Morin, owner of Iron Roots Strong in TX, travel to Charlotte for his full-time job and he popped into Urban MVMNT to hit a workout and talk shop. In this raw discussion, we talk on a variety of topics: - why I think being a part-time owner can actually be an advantage - guerilla marketing tips - why the organic funnel needs to be at the top of your marketing efforts and more... If you want to hop on a call to discuss your business in gross detail and have a unique strategy drawn up for your ambitions - let's get on a call...I'd love the opportunity to work with you and show you what your business is truly capable of...

In another segment with the HBIC (Head Bitch In Charge) at Urban MVMNT - Sarah Isaac (aka Isaac)...we give a very transparent look as to how we handle one of the five functions of our business:  COLLECTING MONIES, EFFICIENCY + PRODUCTIVITY.   We discuss the operational side of setting up draft dates, ACH vs. credit cards, handling failed payments, etc.   Additionally we dive into how we collect efficiency from our systems and productivity from our employees.   If you like what you're hearing and would be interested in learning how you can bring an Urban MVMNT location to your city, please check out the link below! https://www.urbanmvmnt.com/licensing

In this multi-part segment, I'll be unpacking my own experience + journey of buying commercial property and instantly changing my personal wealth and business trajectory.   While I'll be unpacking these topics thoroughly, the natural constraints of a podcast make it difficult to fully deliver all the information I have on this topic. If you're planning on embarking upon this journey yourself and want the guidance of someone who has done this personally and coached many owners through the same process, please shoot me an email and let's discuss your project. stu@wtfgymtalk.com 

Enchanted Ninja Clubhouse of Glory and Dreams. Yes, that's what Mark Fisher decided to call his facility, instead of gym or studio, which are used by everybody. Mark is one of the great branding + marketing minds in the fitness industry that has actually proven his merit through the success of his business that had ~900 in-person Ninjas (their term instead of "member") and now is currently on a path to have 2,000 online "Ninjas" as they pivot in a COVID world.  If you like branding + marketing in the microgym space, then you'll love my conversation with Mark.  https://markfisherfitness.com/

On this episode of Branding With Boris, we break out a brand new show format that we will be sticking to that we think you're going to love. We dive into a non-profit microgym who is creating amazing brand currency in their market, a look at Match.com's amazing marketing play, how to incorporate humor into your promotions and more. If you're in need of brand design work and want to work with the best, head over to metconcreative.com.au where my man Boris does incredible work to bring your brand to life.