Enchanted Ninja Clubhouse of Glory and Dreams.
Yes, that's what Mark Fisher decided to call his facility, instead of gym or studio, which are used by everybody.
Mark is one of the great branding + marketing minds in the fitness industry that has actually proven his merit through the success of his business that had ~900 in-person Ninjas (their term instead of "member") and now is currently on a path to have 2,000 online "Ninjas" as they pivot in a COVID world.
If you like branding + marketing in the microgym space, then you'll love my conversation with Mark.
https://markfisherfitness.com/
WTF Gym Talk