WTF Gym Talk

Since retirement from the microgym industry, I've been pitched a lot of ideas from ambitious entrepreneurs who would like some type of an investment from me, for their thing. Here's why I'm not going to do it. 

I May Be Wrong But I Doubt It is a segment I created where owners in the fitness industry come on my podcast to debate a topic with me that we don't see eye-to-eye on.  Today's episode features Devin Gage, owner of Gage Strength Training in PA.   Devin saw some of my content recently where I was advocating for client acquisition over retention and he didn't agree. But he did graciously agree to come on the podcast and we had an awesome back and forth debate on the topic. Enjoy.  

While LOM (Length of Membership) and LCV (Lifetime Client Value) are critical metrics to understand for retention, they also help out on the client acquisition side. Yes, by knowing your average LOM + LCV, you can now complete your client avatar.  Listen to learn more. 

Regardless of whether you create content, own a brick + mortar service business, or develop products - you've had to deal with 'haters' at some point. With the role public social media conversations play in our lives, it's impossible to create anything or do anything that doesn't garnish some type of negative criticism.  This podcast episode is how I think of this topic.

A growing percentage of the microgyms I work with are not in existence yet.  They are merely a concept within the mind of the founder.  It's my job to help make that vision come to life.   Here's my advice to anyone on this journey. 

Continuing with the 7 elements of Primal Branding, we are now onto rituals - the elements of client experience that are consistent and ultimately expected by seasoned customers.  

Two metrics of retention that are often misunderstood and often not appropriately analyzed within a microgym.

Continuing this series were I review the 7 elements of Primal Branding (an awesome book by Patrick Hanlon).  Today we'll review creed, why you need two different types and some examples to get your creative juices flowing. 

In this 7 part series, I'll be reviewing the elements of every successful brand as laid out by Patrick Hanlon in his book, Primal Branding. For an visual, deep dive as to how to leverage this information for your microgym - check out https://microgymuniversity.thinkific.com/ and get enrolled! 

Stress is a part of life. In fact, you could argue that one of the goals of life is to put yourself in situations to experience stress and then learn to adapt and overcome. In this episode I share with you guys a very transparent look at how I manage stressful periods in my life - both personal and business.