WTF Gym Talk

Ben Patrick, Louie Simmons, and Dave Tate discuss the benefits of sled training over traditional squatting, including improved muscle targeting and increased strength. They explore the intensity of pushing and pulling a sled and its effects on the CNS. Sled training is shown to improve strength, mobility, and activate stabilizer muscles. They emphasize the importance of collaboration in business and offer their expertise to gyms on a month-to-month basis.

If you want to better understand your customer, you need to walk in their shoes. Most owners think because they have sidebar conversations with their members on a regular basis that they know what the customer wants, they don't. They are being fed the filtered version of what the customer thinks.   The raw version is reserved for other members, friends, family, etc. And the only way to get behind enemy lines and learn is to become that which you wish to master. 

When it comes to Operational Workflow (my terminology for systems), I think there are three key areas that need to be installed if you want to make any significant amount of revenue in your business. 

Learn about the importance of slow and controlled movements in fitness, including how tempo training can improve technique and strength. Discover techniques for controlled weightlifting and the benefits of avoiding dropping the bar quickly. Dive into the controversy of dropping weights in the gym and using Instagram to document workouts.

My good friend and colleague, Dr. Sean Pastuch of Active Life came on this segment of the podcast so we could have an educated debate on some recent content I've created regarding retention and how I view it for the microgym owner. But this episode was unique in that we did it in front of a live audience and allowed for QnA afterward.   Hope you enjoy! 

Excited to make the official announcement that I'll be working with MADabolic HQ to help them find individuals who are looking to grow their own fitness portfolio or open their first location and are seriously considering a MADabolic franchise.  I'll be able to provide an unbiased opinion and provide you the entry-level information you're probably wondering as it relates to opening a franchise. 

Learn why being a part-time owner of a gym can be advantageous, including the ability to reinvest revenue, focus on growth, and hire full-time employees. The importance of incubating oneself and creating systems is also discussed, along with the benefits of choosing different roles within the company.

Recently, I've been making more content regarding fitness - not business. Specifically, how I've tweaked the Tempo Training programming model we created at Urban MVMNT and have designed it for my own use. Well, apparently there are some owners out there that believe my public discord regarding an alternative way to fitness is a direct threat to them. Here's what I have to say about that. 

Today, I have the team from BGW Wealth Mangaement (Charlotte, NC) in studio for an awesome conversation around how to get started with a wealth strategy for microgym owners.  The found, Ben McDonald, is also a microgym owner of CrossFit Huntersville. The COO, Dan Territor, is a veteran microgym customer who understands the industry and the struggles that owners are experiencing. Take notes on this one, kids.  www.bgwwealth.com @benmcdonaldnc @dterrito

I recently made a post on Instagram that got some negative feedback. Shocker. Well one of the individuals who were critical of my viewpoint, Brian Costello - the founder of O23 Holistic Systems - was dope enough to come on the podcast to riff back and forth as to why he disagreed with my stance. Enjoy.  https://www.o23coach.com @o23_holistic_systems