WTF Gym Talk

Lead nurture has been a big topic of interest for me as we build out new Microgym University courses, but on this particular episode I wanted to explain how I've coached other microgym owners to get the sale 90% closed during the lead nurture process. 

This is probably one of my biggest pet peeves from other microgym owners. 

Coming from someone who has diversified their revenue several times, I've got some insight as to why most of you may not be ideal candidates for this business maneuver. 

During the first weekend in October 2021, my microgym was broken into and heavily vandalized. Don't worry, everything is back in orderly condition and we are back up and running - BUT...it did further a thesis I've been feeling out in my brain recently regarding how I view the brick and mortar business moving forward. 

I recorded this episode with Joe Tebaldi, founder of www.flexx.co, like two months ago, but I'm a piece of shit content creator and totally forgot to upload it. So here it is, in all it's glory.  Joe and I dive into what it means for us to achieve "success", how we define it and the social constructs that we believe are in place to either support or hurt your efforts.

Two types of owners: 1.  Those who make mistakes, learn and quickly pivot. 2.  Those who dwell, leading them to more mistakes and slowed growth. Don't be the second owner. 

Retail is typically one of the last items on my checklist when business coaching with a microgym. However, it's a significant one for several reasons. And an item that many owners ignorantly overlook because they don't understand it's value and how to properly do it. This is my take on building retail within your microgym. 

In 2015, I decided to create a media handle that specialized in content creation for microgym owners.  I've made over 900 videos, 505 podcasts and dozens and dozens of articles. This content has generated me over $1 million dollars in revenue since I started.  Here's what I would recommend to anyone who wants to start putting out content. 

Recently, the Morning Chalk Up posted an article that weighed in on the discussion as to whether or not fitness coaches should engage in sales activities. Here's my take. 

Even if you don't agree with their fitness model, there is plenty to learn from elements of their business model. In this episode, I unpack the operational capacity findings that I discovered while reading their S-1 documentation from their recent IPO.