Matt Fraser, the 5x CrossFit Games champion was recently interviewed on the Joe Rogan Experience.  But once the podcast was published, there was quite a bit of backlash from CrossFit affiliate owners who didn't appreciate parts of Matt's interview.  Here's my response.

Recently, NOBULL went under fire within an article published by the Morning Chalk Up for their lack of "inclusivity" in regards to their clothing not being sized for larger individuals and being priced higher than competitors. ⁠ ⁠ This article included the very strong position by an avid CrossFitter and impressive AF human, Athena Perez, where she laid out her opinion on NOBULL's lack of inclusivity.⁠ ⁠ This is my take on the situation.⁠

I typically have a rule...do 1 thing...and do it really, really well. Only deviate from that one thing, once it's cooked and running without your daily guidance.  However, at this current moment...I've gone way against my rule...and it has me feeling like I'm on the verge of failure. So I figured I'd have an open conversation with you and how I'm planning on rebounding from this feeling. Hope this helps anyone who is having similar feelings. 

David Rubin is a tenured CrossFit affiliate owner who recently went through a rebranding.  But that's not why I had him on the podcast.  In fact, his rebranding went pretty well.   The 4+ locations that he's opened in his career - now that's a different story. David comes on this episode of How I Broke This to discuss all the ways he fucked up opening multiple locations, having to close them, partnering with the wrong people, etc. So if you're thinking of expanding your empire, definitely give this a listen. And as always, thank you to my guests who are humble enough to share their fuckups with the rest of us! 

While having a digital marketing plan is crucial, there are plenty of options to get word out about your brand that are cost effective and warm up your target audience far more effectively. The WTF Gym Talk SHOW is meant to be consumed via video as it's originally distributed on YouTube & Facebook.  However, after plenty of requests to publish it on the podcast, I caved and said OK. However, to get the full experience, carve out some downtime and enjoy the visual episode experience here.

In this multi-part segment, I'll be unpacking my own experience + journey of buying commercial property and instantly changing my personal wealth and business trajectory. While I'll be unpacking these topics thoroughly, the natural constraints of a podcast make it difficult to fully deliver all the information I have on this topic. If you're planning on embarking upon this journey yourself and want the guidance of someone who has done this personally and coached many owners through the same process, please shoot me an email and let's discuss your project. stu@wtfgymtalk.com

Ben Davis owns Noble Clay in Atlanta, GA.   From the outside and it's social media, you would guess this is a typical individual design microgym.  But it couldn't be anything further from that. Ben has created one of the few non-profit microgyms that is mission based and he is looking to grow the Noble Clay brand across the country. The goal is simple:  provide fitness to everyone, regardless of socioeconomic status.  Ben is a brilliant guy and I think you're going to really enjoy our conversation. 

Jason Fernandez is a tenured CrossFit affiliate owner and 50% of the Best Hour Of Their Day podcast with Jason Ackerman.  I've had the privilege of knowing Fern during his CrossFit Seminar Staff duties when my previous CrossFit affiliate would host certifications and we've continued to stay in contact and chop it up on various fitness industry topics over the years.   And this episode is no different.  Enjoy.  Check out the Best Hour of Their Day podcast here. 

In this multi-part segment, I'll be unpacking my own experience + journey of buying commercial property and instantly changing my personal wealth and business trajectory. While I'll be unpacking these topics thoroughly, the natural constraints of a podcast make it difficult to fully deliver all the information I have on this topic. If you're planning on embarking upon this journey yourself and want the guidance of someone who has done this personally and coached many owners through the same process, please shoot me an email and let's discuss your project. stu@wtfgymtalk.com

Joey Bowen + Drew Beech are cousins who built the Few Will Hunt apparel company from nothing more than simple family lexicon that was shared at their cabin outings.   Fast foward to today and these two have built a brand that represents the intentions of everyday people, professional athletes and entreprenuers who "aren't fucking around" and will put in the hard work to achieve what they want. www.fewwillhunt.com