The Importance of Working Smart, Not Just Hard

The speaker emphasizes that hard work alone is no longer the key to success. While many people in the fitness industry work hard, they often lack the knowledge and strategies to work smart. The speaker, who grew a microgym and retired after 10 years, created an online business school for microgym owners, MGU, to educate them on the business side of fitness. The goal is to provide owners with the best strategies and tactics used by top brands in the industry. By enrolling in MGU, owners can gain the knowledge and skills to have high-level conversations and become leaders in the gym industry.