WTF Gym Talk

A rant about some of the fuckery that we see in the average microgym (and especially CrossFit affiliates) and how I view it now, versus when I didn't know any better back in the day. Hindsight is 20/20...but there's a lot of shit that we can get rid of, like right meow. 

If you're a microgym owner, you'll inevitably have to raise your prices. This can be quite a stressful process and historically, it's something we see owners due every few years. I've got a better way.  No price raise letters.  No stress. 

Earlier this year I created several pieces of content regarding my belief that the 'Hybrid Gym' model (Open Gym + Group Class) was going to see serious growth over the next 5 years. Many of you have reached out to discuss this opportunity, but I warn you...don't do this.

Want to know the number one reason that microgyms have to throw in the towel? Money. They simply didn't have enough when they started. They grew too slow and were not able to acquire the HR resources needed to take them to the next level. Here's my take on this and what you can (or maybe can't) do about it.

If I were to give up my two workouts a day, consulting 40 hours a month and traveling around the country creating content - which I probably won't do anytime soon - this is the model I'd go with.

On this episode of Branding With Boris, we celebrate his 5 year anniversary of being in business and discuss the many lessons and failures he's learned along the way. If you're in need of brand design work and want to work with the best, head over to www.metconcreative.com.au where my man Boris does incredible work to bring your brand to life. www.metconcreative.com.au

Dan Uyemura, co-founder and CEO of Push Press (member management software for microgyms) comes back on the show to discuss what his team has been hard at work with, some features I have never seen before that have some awesome potential.  https://www.pushpress.com/

It's a hard pill to swallow, but hear me out...

Corbin Jennings currently holds the most MADabolic franchises, with 16 locations in total. He's dominated the Washington D.C. market with his first 4 locations and just signed on for 12 more in Arizona.  I traveled out to talk with him about his hyper-success with the MADabolic brand, operating multiple locations, and how to run pre-sells to get each location profitable. If you're looking to get into the fitness industry... Or want to own a successful white space brand into your current fitness portfolio...   Shoot me a DM on Instagram @wtfgymtalk     I'm currently working with MADabolic HQ to identify quality franchisees that want to grow with this run-away brand.

Continuing with my radical new thesis that I'm trying to force into your microgym adoption - creating a new expectation of your staff to be advertising their role in your microgym on social media. Crazy concept to many, but to those who understand the value here, it's gold.   In this episode I'll talk about how to train your staff to be effective at posting, running a workshop for them, and then how to track ROI.