I've been known to say this phrase in certain situations:   "Sell your thing before you've created your thing." And I stand by that...in certain situations. I also stand by the belief that many times, it warrants you testing the waters organically before ever dropping a dollar into your business idea to see if it floats. 

Most microgym owners don't have a sales problem, they have a marketing problem. But once that marketing puzzle gets hacked, lead nurture becomes the next bottleneck. Remember, continue to follow up with prospects until they 'Die, Buy or Tell You To Fuck Off".

My hot take on the recent recall of the Tread and Tread+ from Peloton after 70+ children had been injured, with one tragically dying, from being unsupervised on the device. For the full video version, click here.  

We're back with another episode of Jammin' With Joe (founder of Flexx and Studio) jam on tech, business, startup culture and of course, relating it all back to the microgym industry. Grab the link in bio under PODCASTS and take notes.  www.flexx.co 

This is a continuation of a few pieces of content I've made over the years where I talk about the importance of getting your hands dirty and learning the tricks of the trade before actually opening up your own shop. 

Took a drive down to the beach the other weekend so I had some time to kill during the 3 hour car ride. Here's some ranting and rambling on various topics that I've been requested to hit on as it relates to owning a microgym. 

In this segment with the HBIC (Head Bitch In Charge) at Urban MVMNT HQ, we jam on the topic of HR, finding new talent and how developing that talent via the GWC analysis we've learned from Traction (a great book by Gino Wickman). Hope you enjoy! 

I made a post on Instagram the other day that read: In this order: 1. Be profitable 2. Reinvest back into the business 3. Scale After a lot of discussion with microgym owners on this topic, I decided to deep dive in a solo dolo rant.  Enjoy.

On this episode of Branding With Boris, we have our regular Show + Tell feature that we both dive into and extract the key branding elements that you need to be considering for your company.  We then have a very transparent conversation about how we started our freelancing businesses (his being design and mine being consulting) and how we view the "gig economy" that has outgrown W2 jobs in the USA by 400% over the past 5 years. If you're in need of brand design work and want to work with the best, head over to www.metconcreative.com.au where my man Boris does incredible work to bring your brand to life. 

Just listen, learn and then execute.