WTF Gym Talk

This is one of my Road Trip Project podcasts where I rant on a topic for the duration of my drive.  Today's topic is a PSA for coaches who want to develop an online brand and to the owners of the gyms they currently work at. 

John Briggs is the founder of Incite Tax, author of Profit First For Microgyms and his accounting firm is whom I've trusted with my bookkeeping and accounting for the past several years. We discuss his license model and why he went that route, my favorite tax loophole - Corporate Rent, decreasing payroll costs, and financial planning. www.incitetax.com

In the 11th episode of Shoot The Shit, my long-form conversations with awesome people in the fitness industry, I get to finally meet LCK - Laurie Christine King. LCK and I became Instagram friends through our shared connections and I instantly developed an admiration for her work ethic,  the ability to carve out a niche audience and develop a brand around it.  LCK is the co-founder of Paragon Training Methods. Paragon Training Methods is an online fitness company with thousands of clients across the world.  Like any online fitness brand, their audience resonates with the creator's backstory and unique belief in fitness.  PTM is no different.   LCK has undergone several ups and downs with her own body image, fitness, and health.  When she decided to step away from the competitive CrossFit scene after another serious injury, she re-evaluted her belief in fitness, paired with co-founder Bryan Boorstien and they launched a brand that caters to women (and some men) who want to be "Strong and Well Fed".  Ladies and Gentlemen, Laurie Christine King.  https://paragontrainingmethods.com/

So you may have noticed my pre-roll ads asking for podcast reviews on Apple or Spotify.  Simply send me a screenshot of your review on Instagram @wtfgymtalk and you'll get a chance to be entered in for a free 10-minute call - where you can ask me anything.

So you may have noticed my pre-roll ads asking for podcast reviews on Apple or Spotify.  Simply send me a screenshot of your review on Instagram @wtfgymtalk and you'll get a chance to be entered in for a free 10 minute call - where you can ask me anything.

I recently had Doc Wittmer of Wittmer Rejuvenation Clinic on my podcast and wanted to hit you guys with a follow-up after getting a ton of DM's and having conversations around the topic of TRT.

A recent Morning Chalk Up article made a strong suggestion as to how CrossFit should rebrand.    I didn't agree.

If you're not familiar with the HVLP model, Blink Fitness, I wouldn't be too surprised.  They have not done much to make waves in the fitness industry until right now as they are testing their new client acquisition strategy - hypnosis. 

The Morning Chalk Up recently posted an article where they investigated the negative stigma that has surrounded CrossFit since its inception.  Is it slowly dying?  Are people starting to see CrossFit for the quality fitness program it is?  Or has it only gotten stronger?  This is my take on the topic.

So you may have noticed my pre-roll ads asking for podcast reviews on Apple or Spotify.  Simply send me a screenshot of your review on Instagram @wtfgymtalk and you'll get a chance to be entered in for a free 10 minute call - where you can ask me anything.