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Marty Flanagan, Brand President of Iron 24, discusses their staff-less gym model, highlighting its attractive profit margins by minimizing payroll costs. They explore the distinctions between high-end health clubs and budget-friendly gyms, and the rise of boutique fitness. They also discuss their zero staff gym model, fitness and recovery options, franchise pricing, and marketing strategies. Financial aspects of opening a gym and the potential role of technology in the industry are also covered.
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Quick takeaways
- Iron 24 offers a staffless HVLP model that focuses on minimizing payroll to increase profitability and attract franchisees.
- Iron 24 fills the gap between boutique fitness and larger gyms by providing a zero-staff fitness and recovery space for experienced enthusiasts.
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Iron 24: The First Staffless HVLP Model
Iron 24 is an innovative fitness brand that offers a staffless High Volume Low Price (HVLP) model, focusing on increasing profitability by minimizing the payroll footprint. The brand president, Marty Flanagan, explains that their goal is to provide a clean, quality environment at an affordable cost of entry for average entrepreneurs. They prioritize the seasoned fitness enthusiast who is looking to evolve their fitness journey rather than the beginner. The facility layout includes functional strength and selecturized equipment, with a smaller emphasis on cardio machines. The focus is on personalized fitness experiences and giving members the freedom to choose their own coaching methods.
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