Staff-less Gym Model with Iron 24's Marty Flanagan
WTF Gym Talk
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Marketing Strategies for Gym Model
The speakers discuss their marketing strategies for their gym model, focusing on individual markets rather than pooling together a marketing fee. They highlight the importance of digital marketing strategies and trusting members to allocate 3% of their revenue for marketing. The chapter also explores the evolving expectations of gym-goers and the potential role of technology in the industry.
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