Comparison of Lifetime Fitness and Anytime Fitness

This chapter explores the distinctions between lifetime fitness and anytime fitness, highlighting the former as a high-end health club similar to equinox, and the latter as a budget-friendly 24-hour gym offering key card accessibility. The discussion also delves into the evolution of gymnasiums, including the rise of alternative models like curves, snaps, and boutique gyms that have cultivated an informed clientele.