WTF Gym Talk

I was recently asked to speak to a group of Active Life coaches who are trying to carve out their own niche in the fitness industry.  We discussed everything from how to make your personal training look visually more valuable, to establishing your own brand and social media strategy.  Enjoy.

So you may have noticed my pre-roll ads asking for podcast reviews on Apple or Spotify.  Simply send me a screenshot of your review on Instagram @wtfgymtalk and you'll get a chance to be entered in for a free 10 minute call - where you can ask me anything. Here's one of the lucky winners recently...

So you may have noticed my pre-roll ads asking for podcast reviews on Apple or Spotify.  Simply send me a screenshot of your review on Instagram @wtfgymtalk and you'll get a chance to be entered in for a free 10 minute call - where you can ask me anything.  Here's one of the lucky winners recently...

You've probably heard of Ben Patrick, aka Knees Over Toes Guy, who exploded onto the fitness scene during the pandemic by creating a renaissance of movements that had fallen from the pop-culture fitness scene.  Well, now I'd like to introduce you to the man who has been working with Ben Patrick and other unique movement gurus to create equipment that wasn't readily available prior - like the TibBar,  Nordic Bar, BP Sled, Wrist Axe, Weight Releasers and more.  His name is Michael Sears, founder of HGG Performance (formerly the Home Gym Guy) out of Australia.  Amazing entrepreneur, great human and we had an awesome conversation.   https://hggperformance.com/

This podcast was inspired by a recent episode of the Effort Over Everything podcast I was featured on with the NCFit crew - Jason Khalipa and Gabe Yanez.  We were discussing their recent switch to having a central sales manager vs. having coaches perform the selling.   Here's how I think about these two options for your microgym.

Shawn and Amanda Hanquist have taken their corporate finance, bookkeeping, wealth strategy planning and CPA experiences and rolled them into a one-stop financial shop for microgym owners.   We recently met at a speaking engagement in Nashville, TN and I was excited to bring them on the talk about the unique offerings, especially around their wealth management + financial planning services. https://www.fitcfo.com/

Want to look better naked?  You need more TUT. Want to a stronger, more profitable business?  You need more TUT. 

When setting up your financial model inside of your microgym, you need to determine how much of your TMR (Total Monthly Revenue) you're going to want to take home vs. what roles and how much time you'll spend working in and/or on the business. That number might change over time as your personal goals and lifestyle change.  How do we balance the act of wanting more money, but also want more freedom from the business?

When I started creating content in 2015, I talked about "PT First". In this operations model, new members had to purchase and participate in required personal training sessions before joining your group class.    I certainly wasn't the first to push this idea. Still, my content coined the term "PT First" and now I've included an additional operation model for those who want all the benefits of a "Straight To Class" model, but with the added retention and additional revenue of selling personal training.  A brand new course inside of Microgym University is dropping shortly that will cover the entirety of the PT Second model.     If this is something you're interested in installing within your microgym, I highly recommend you get enrolled ASAP.   www.microgymuniversity.com

Take this one and run with it, please!