The Licensing Process and Building a Customer Base

Before selling licenses, it is crucial to have a solid customer base. Building a brand and customer demand is key to successful licensing. The speaker highlights the importance of creating a demand for the product or service being licensed. They emphasize the need to let the world know about the brand and what it offers, through marketing strategies, paid advertising, and sharing content on relevant platforms. The speaker also mentions the significance of distinguishing the brand from competitors and having unique selling propositions. They stress the need to attract potential licensees by showcasing the attractive aspects of the business model.