WTF Gym Talk Convo w/ Gym Owner Who Wants To License His Brand
Oct 17, 2022
Derek Geiges, owner of Solid Rock Personal Training, discusses exploring the option of licensing his brand. Topics include choosing between franchising and licensing, operational roles and equipment in a gym licensing model, revenue projections and compensation, long-term goals, fees and licensing models in the gym industry, imitating brands and future-proofing in the fitness industry, and exploring licensing models and real estate opportunities for gyms.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
Franchising vs. Licensing: Choosing the Right Business Model
01:44 • 20min
Operational Roles and Equipment in a Gym Licensing Model
21:46 • 2min
Licensing Brand: Revenue Projections and Compensation
24:12 • 3min
Licensing and Long-Term Goals
27:23 • 22min
Discussion on Fees and Licensing Models in the Gym Industry
48:57 • 4min
Imitating Brands and Future-Proofing in the Fitness Industry
53:09 • 3min
Exploring Licensing Models and Real Estate Opportunities for Gyms
55:56 • 4min