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20min chapter
Convo w/ Gym Owner Who Wants To License His Brand
WTF Gym Talk
Franchising vs. Licensing: Choosing the Right Business Model
This chapter explores the decision-making process behind choosing between franchising and licensing a fitness brand. The speaker emphasizes the importance of creating a demand for the brand before considering franchising or licensing. They discuss the benefits of licensing, the types of individuals or businesses interested, and the importance of evaluating potential licensees thoroughly.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode