Franchising vs. Licensing: Choosing the Right Business Model

This episode is from a call I had recently with a gym owner who has built a very successful private training business - Derek Geiges, owner of Solid Rock Personal Training in Oklahoma.   He's now exploring the options of creating a replication model via licensing, so he scheduled a call and we discussed some of the big vulnerabilities and opportunities I saw for him.

Derek was gracious enough to allow me to share this call (that he paid for), with you - in hopes that you too can benefit and learn from our discussion.

Go hit him up on IG and give him some props.   That's a solid fucking guy right there. 

@solidrockpersonaltraining