WTF Gym Talk

The number one reason I see a microgym that's been around for a few years successfully, but still doesn't have a strong foundation is due to this... Want to work together?  Want me in your pocket to help you navigate your business journey?   Let's make that happen.

Matt Becker started the Gym Lawyers to help microgym owners navigate common pitfalls in business that require legal advice.  Unfortunately, most small business owners would rather go to Google before speaking to an actual law-practicing professional.  Matt and his team are working to ensure that your opportunity to get legal advice is more accessible and less foreign than it has been historically.  https://www.gymlawyers.com/

I don't have the typical view on retention that most business-advice-providers in our industry have.  Here's why...

Jason and I get on the mic to talk about our recent fitness endeavors and play a game of Vulnerabilities and Opportunities - where we look at different businesses and industries (including our own) and identify their vulnerabilities & opportunities of them from our perspective. 

This is a fun game I like to play when I first encounter a business or service/product category.  I'm going to walk you through how I think about these two aspects of our businesses (and others) and hopefully get you in the habit of constantly analyzing the opportunities and vulnerabilities we see in the marketplace. 

Co-founders of MADabolic, Brandon Cullen and Kirk DeWalle alongside MAD Charlotte owner Finley Funston join Eric Malzone (host of the Future of Fitness podcast) and myself for a candid conversation. We crammed into a tiny office, cracked some beers, and had a great conversation after closing out the first annual MADabolic Conference Franchise.  

The basic business advice on discounts is "DON'T DO DISCOUNTS!". This is a headline read at best from individuals who truly don't understand business.  Instead, think of discounts in this way... Want a bespoke solution for your business problems as a gym owner?  Shoot me a DM on Instagram @wtfgymtalk and let me know what's going on and let's see if I can help. 

Christina Morgan, an entrepreneur redefining the virtual assistant industry with The Assist, discusses how their service provides assistants for day-to-day tasks and business managers to keep entrepreneurs on task. They talk about the challenges of managing workload, the importance of understanding programs and software, determining client readiness, the significance of data collection and analysis, automating tasks to improve efficiency, and outsourcing to virtual assistant services for gym owners.

Follow along as I document my preparation for the 2023 Chicago Marathon using Tempo Training. IG: @respectthetempo YT: https://www.youtube.com/@respectthetempo

More Gym Real Estate information coming at you that will address an unfortunate scenario that too many fitness businesses encounter in the brick + mortar world -  disrupting their neighbor's right to Quiet Enjoyment through sound and vibration.