WTF Gym Talk

So you may have noticed my pre-roll ads asking for podcast reviews on Apple or Spotify.  Simply send me a screenshot of your review on Instagram @wtfgymtalk and you'll get a chance to be entered in for a free 10 minute call - where you can ask me anything.

Brian Henesey is a former NFL football player who was constantly plagued with lower back injuries during his football career.  So he created the SquatMax-MD, a perfect belt squat system that has a completely vertical line of resistance - allowing anyone who is looking to reduce sheer on the spine to squat heavy and often.   But he wasn't done yet.  Brian then wanted to solve for diagonal planes and more complex horizontal movements, so he created a set of straps that attach to any squat rack called The Henny. I proudly own both of Brian's products and would highly encourage anyone who is looking to incorporate new training modalities into their workouts to look into them.  https://www.squatmax-md.com/ https://www.thehenny.com/

My dude Brad Weems, owner of Thunder Valley CrossFit in Johnson City, TN came through to have a few cocktails and talk shop.  Brad has done very well for himself as a microgym owner.  He purchased a building back in 2020, installed a new low barrier offer service within his existing operation, and has removed himself from the business outside of a few choice personal training clients he still loves to train.  Additionally, he's done what I hope so many of you get the balls to do - he got comfortable with making content.  He utilized a full-service podcast studio company and committed to interviewing local entrepreneurs (and non-local) and has created over 70 episodes on his various channels.  We discuss how forcing himself to make content has been beneficial to other aspects of his business.

Derek Geiges, owner of Solid Rock Personal Training, discusses exploring the option of licensing his brand. Topics include choosing between franchising and licensing, operational roles and equipment in a gym licensing model, revenue projections and compensation, long-term goals, fees and licensing models in the gym industry, imitating brands and future-proofing in the fitness industry, and exploring licensing models and real estate opportunities for gyms.

An episode dedicated to my favorite, free, online tool for creating Org Charts and why you need two types of Org Charts in your business. 

Some Gym Real Estate Company knowledge coming at your today.  Should you pre-determine your facility layout and then find a building that matches the need?  Or rent any building that fits your budget and then retro-fit your model to the building?

I made this post on the internet recently and it received a mixed batch of feedback, so I figured I'd extrapolate on my viewpoints of this common occurrence in the small business world of gym ownership. 

Cancellations are not something I view as inherently a "bad" thing.  In fact, I've seen members who have canceled produce 2x the amount of referrals as current members - for simple math reasons that I lay out in today's episode. 

Talking all things Respect The Tempo and fitness today as it relates to longer time domain workouts making a comeback in mainstream fitness.  Not sure we'll see it much on the group fitness side from a simple math/economics standpoint, but curious as to what your thoughts are regarding longer duration workouts and their role in any given fitness program. 

So you may have noticed my pre-roll ads asking for podcast reviews on Apple or Spotify.  Simply send me a screenshot of your review on Instagram @wtfgymtalk and you'll get a chance to be entered in for a free 10 minute call - where you can ask me anything.