Christina Morgan, an entrepreneur redefining the virtual assistant industry with The Assist, discusses how their service provides assistants for day-to-day tasks and business managers to keep entrepreneurs on task. They talk about the challenges of managing workload, the importance of understanding programs and software, determining client readiness, the significance of data collection and analysis, automating tasks to improve efficiency, and outsourcing to virtual assistant services for gym owners.
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Quick takeaways
Hiring a virtual assistant or online business manager can free up entrepreneurs to focus on core money-making activities.
Online business managers (OBMs) play a crucial role in overseeing day-to-day operations and implementing systems and processes.
Outsourcing tasks to a virtual assistant or OBM allows entrepreneurs to save time and energy, offload non-core activities, and concentrate on driving business growth.
Deep dives
Streamlining Operations and Delegating Tasks
The podcast episode discusses the importance of streamlining operations and delegating tasks for entrepreneurs. It emphasizes that many small business owners get caught up in day-to-day operations, leaving little time for revenue-generating activities like sales and marketing. The episode highlights that hiring a virtual assistant (VA) or an online business manager (OBM) can help alleviate this burden and allow entrepreneurs to focus on core money-making activities. VAs or OBMs can handle tasks such as email management, calendar scheduling, project management, and even event planning, freeing up entrepreneurs to concentrate on growing their business and increasing profitability.
The Transformation from Virtual Assistant to Online Business Manager
The podcast explores the evolution of virtual assistant services and the emergence of the role of an online business manager (OBM). It explains that, while traditional virtual assistants provide task-based support, OBMs take a broader approach, managing operations, implementing systems and processes, and playing a crucial role in the client's business strategy. The episode emphasizes the value of OBMs in overseeing day-to-day operations, handling multiple clients, and offering a comprehensive understanding of the client's business. It also highlights the importance of establishing a strong client-OBM relationship built on trust and collaboration.
The Benefits of Outsourcing to a Virtual Assistant
The podcast discusses the benefits of outsourcing tasks to a virtual assistant (VA) or an online business manager (OBM). It highlights that entrepreneurs often struggle with time management, being pulled in multiple directions, and lacking the expertise or resources for certain tasks. VAs or OBMs can step in to provide support, offer specialized skills, and help streamline operations. From email management and content creation to event planning and design work, outsourcing to a VA or OBM allows entrepreneurs to offload non-core activities, save time and energy, and focus on core revenue-generating tasks that drive business growth.
Streamlining Processes and Taking Small Steps
The podcast episode discusses the importance of focusing on the little details and steps in between when running a business, rather than just chasing after big ideas. It highlights the danger of the 'shiny object syndrome' where entrepreneurs jump into new projects without considering all the necessary components. The speaker emphasizes the need to start small and gradually grow, highlighting the challenge of outgrowing the 'small business mindset' that leads to the belief that one has to do everything themselves. It suggests that successful business owners delegate, outsource, and automate tasks to become more efficient and effective.
Understanding Systems and Outsourcing for Efficiency
The podcast delves into the benefits of understanding and optimizing various systems and processes in a business. It stresses the importance of investing time in learning how different software, tools, and platforms work to effectively troubleshoot and streamline operations. By taking the time to understand the entire scope of a business, including programs, software, and brands, entrepreneurs can better identify gaps, automate tasks, and outsource responsibilities. The podcast suggests seeking help from virtual assistants or online business managers who can collect data, respond to emails, manage customer support, nurture leads, and compile and summarize information for the owner's evaluation. It also highlights the value of automation in saving time, reducing costs, and allowing business owners to focus on tasks that require human connection and expertise.
When you think of a Virtual Assistant, you probably think of some company that hires individuals in a remote country, pays them shit and you end up pulling your hair out as you try to train these people to help you scale your business.
And you wouldn't be wrong. That's the current stereotype for the VA industry.
However, Christina Morgan is changing that with The Assist - a service that provides assistants for day-to-day tasks, but can also provide business managers to help keep entrepreneurs on task.