WTF Gym Talk

Derek Geiges, owner of Solid Rock Personal Training, discusses exploring the option of licensing his brand. Topics include choosing between franchising and licensing, operational roles and equipment in a gym licensing model, revenue projections and compensation, long-term goals, fees and licensing models in the gym industry, imitating brands and future-proofing in the fitness industry, and exploring licensing models and real estate opportunities for gyms.

An episode dedicated to my favorite, free, online tool for creating Org Charts and why you need two types of Org Charts in your business. 

Some Gym Real Estate Company knowledge coming at your today.  Should you pre-determine your facility layout and then find a building that matches the need?  Or rent any building that fits your budget and then retro-fit your model to the building?

I made this post on the internet recently and it received a mixed batch of feedback, so I figured I'd extrapolate on my viewpoints of this common occurrence in the small business world of gym ownership. 

Cancellations are not something I view as inherently a "bad" thing.  In fact, I've seen members who have canceled produce 2x the amount of referrals as current members - for simple math reasons that I lay out in today's episode. 

Talking all things Respect The Tempo and fitness today as it relates to longer time domain workouts making a comeback in mainstream fitness.  Not sure we'll see it much on the group fitness side from a simple math/economics standpoint, but curious as to what your thoughts are regarding longer duration workouts and their role in any given fitness program. 

So you may have noticed my pre-roll ads asking for podcast reviews on Apple or Spotify.  Simply send me a screenshot of your review on Instagram @wtfgymtalk and you'll get a chance to be entered in for a free 10 minute call - where you can ask me anything.

This is one of my Road Trip Project podcasts where I rant on a topic for the duration of my drive.  Today's topic is a PSA for coaches who want to develop an online brand and to the owners of the gyms they currently work at. 

John Briggs is the founder of Incite Tax, author of Profit First For Microgyms and his accounting firm is whom I've trusted with my bookkeeping and accounting for the past several years. We discuss his license model and why he went that route, my favorite tax loophole - Corporate Rent, decreasing payroll costs, and financial planning. www.incitetax.com

In the 11th episode of Shoot The Shit, my long-form conversations with awesome people in the fitness industry, I get to finally meet LCK - Laurie Christine King. LCK and I became Instagram friends through our shared connections and I instantly developed an admiration for her work ethic,  the ability to carve out a niche audience and develop a brand around it.  LCK is the co-founder of Paragon Training Methods. Paragon Training Methods is an online fitness company with thousands of clients across the world.  Like any online fitness brand, their audience resonates with the creator's backstory and unique belief in fitness.  PTM is no different.   LCK has undergone several ups and downs with her own body image, fitness, and health.  When she decided to step away from the competitive CrossFit scene after another serious injury, she re-evaluted her belief in fitness, paired with co-founder Bryan Boorstien and they launched a brand that caters to women (and some men) who want to be "Strong and Well Fed".  Ladies and Gentlemen, Laurie Christine King.  https://paragontrainingmethods.com/