

WTF Gym Talk
Stuart Brauer
WTF Gym Talk is a no-BS resource on how to run a successful business in the fitness industry. My content combines humor, education and entertainment.
If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
Episodes
Mentioned books

Nov 16, 2022 • 15min
Optimal Anaerobic to Aerobic Ratio?
Another Respect The Tempo podcast topic for today where I riff on my thoughts on blending anaerobic and aerobic training and how I'm currently segmenting these efforts in my Tempo Training workouts.
If you're into this kind of stuff, follow my personal fitness blog over at @respectthetempo

Nov 14, 2022 • 10min
They WISH They Would Have Listened To Me
Sharing this story with you guys so that hopefully, if you're in this position and on the fence, you make the smart decision.
Need help with leasing or buying a building?
Shoot me a DM on Instagram @gymrealestate

Nov 11, 2022 • 17min
Focus On Making Your Members Athletic, Not Athletes.
Do you refer to your members as athletes? You might want to give this a listen.

Nov 9, 2022 • 16min
Advanced Social Media Strategies
For those of you who are doing the bare minimum with your social media (organic posting 3x/day), with quality creative + copy, this is for you.

Nov 7, 2022 • 15min
Streamline Your Client Experience
Think of the last annoying client experience you had - why was it so annoying? Are you creating any of those same headaches for your customers?

Nov 4, 2022 • 14min
Salary vs. Commission: Paying More For A+ Staff
If you want top-notch employees, you need to compensate accordingly. But should you pay via salary or commission??

Nov 2, 2022 • 1h 1min
Staff-less Gym Model with Iron 24's Marty Flanagan
Marty Flanagan, Brand President of Iron 24, discusses their staff-less gym model, highlighting its attractive profit margins by minimizing payroll costs. They explore the distinctions between high-end health clubs and budget-friendly gyms, and the rise of boutique fitness. They also discuss their zero staff gym model, fitness and recovery options, franchise pricing, and marketing strategies. Financial aspects of opening a gym and the potential role of technology in the industry are also covered.

Oct 31, 2022 • 17min
Revenue Per Square Foot
I'm not sure why, but it seems anytime I bring up an idea or thought that goes just a tad bit deeper into the business side than "Retention" or "Deliver A Great Coaching Experience", some individuals get a bit upset and IMO, they need to cool their tits.
RPSF is important. Here's why...

Oct 28, 2022 • 46min
Evolve Your Niche To Increase Value As A Coach
Here's the audio to a recent staff meeting I was asked to participate in with District H, a microgym located in Houston, Texas. The owner has done an amazing job creating a profitable business and great careers for these coaches, but he's playing the long game and asked me to provide insight as to how they can continue to evolve their value proposition within the fitness industry by becoming an SME in a particular field.

Oct 26, 2022 • 11min
Make Fast Money Off Flight Risk Clients
Need to make some significant money quickly? Want to ensure that your "flight risk" clients don't cancel on you in a few months? I got you covered with this play.