

WTF Gym Talk
Stuart Brauer
WTF Gym Talk is a no-BS resource on how to run a successful business in the fitness industry. My content combines humor, education and entertainment.
If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
Episodes
Mentioned books

May 15, 2023 • 18min
Are You Spending Too Much Time In The Present?
The podcast discusses the importance of moving on from past successes or failures and focusing on the future. It also introduces Microgym University, an online business school for gym owners. Additionally, it mentions the Gym Real Estate Company, which offers advice on leasing or buying gym buildings. The speaker emphasizes the significance of creativity, consistency, understanding the 'how' and 'why', and measuring success for future goals.

May 12, 2023 • 19min
Profitable, But Still Feel Like The Business Is Broken?
In this episode, I'll share with you a case study of a microgym that on paper had a strong profit margin. However, in reality, the business was as immature as they come.
Would you like to be able to hit me up during the day and ask questions about solving problems in your business? Good news - you can.
I work with up to 40 gym owners per month where we communicate DAILY and have a scheduled monthly call.
My goal is to help you during tough times of your business and then to GET FIRED. I want you to be self-sustaining and not in need of constant business coaching. So when our work is done, I look forward to you firing me.
If this interests you, check this out. Questions? Shoot me a DM on Instagram @wtfgymtalk
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Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - send us a DM and we’ll be in touch with you ASAP.
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May 10, 2023 • 1h 5min
From $4k/Year to $500k+: How Annie Miller Found Her Niche In Online Education
Annie Miller is a strength and conditioning coach, but you won't find her inside of a gym or D1 weightroom. Instead, she has taken her knowledge to the online education world and has put in the work to slowly grow her business to over $500,000/year. If you've ever thought about creating courses online, this episode is a must.
IG: @anniemiller.co
https://anniemiller.co/
Would you like to be able to hit me up during the day and ask questions about solving problems in your business? Good news - you can.
I work with up to 40 gym owners per month where we communicate DAILY and have a scheduled monthly call.
My goal is to help you during tough times of your business and then to GET FIRED. I want you to be self-sustaining and not in need of constant business coaching. So when our work is done, I look forward to you firing me.
If this interests you, check this out. Questions? Shoot me a DM on Instagram @wtfgymtalk
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actual advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - send us a DM and we’ll be in touch with you ASAP.

May 8, 2023 • 17min
Want To Buy A Building? Accept This First.
When you make the decision you want to pursue CRE ownership, there's a new mentality you need to adopt.
Would you like to be able to hit me up during the day and ask questions about solving problems in your business? Good news - you can.
I work with up to 40 gym owners per month where we communicate DAILY and have a scheduled monthly call.
My goal is to help you during tough times of your business and then to GET FIRED. I want you to be self-sustaining and not in need of constant business coaching. So when our work is done, I look forward to you firing me.
If this interests you, check this out. Questions? Shoot me a DM on Instagram @wtfgymtalk
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actual advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - send us a DM and we’ll be in touch with you ASAP.

May 5, 2023 • 16min
Hire A CEO | An Alternative Org Chart For Microgyms
Should you be the CEO? Do you want to? Many of us open up our gym and within a few years realize we just really love the coaching and fitness, not the business side of owning a gym. I think we should be rethinking the org chart of our companies and creating exactly what we want.
Would you like to be able to hit me up during the day and ask questions about solving problems in your business? Good news - you can.
I work with up to 40 gym owners per month where we communicate DAILY and have a scheduled monthly call.
My goal is to help you during tough times of your business and then to GET FIRED. I want you to be self-sustaining and not in need of constant business coaching. So when our work is done, I look forward to you firing me.
If this interests you, check this out. Questions? Shoot me a DM on Instagram @wtfgymtalk
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actual advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - send us a DM and we’ll be in touch with you ASAP.

May 3, 2023 • 22min
Opening Additional Locations For Your Microgym
This podcast discusses the reasons and benefits of opening additional locations for microgyms, cautioning against blindly jumping on opportunities and emphasizing realistic assessment. It also explores options for exiting a micro gym, including becoming a shareholder or using joint ventures, and emphasizes the importance of a well-established current business before expanding.

May 1, 2023 • 26min
Recruiting + Hiring For Microgyms
Your HR department will ultimately become the most difficult element of your business. Recruiting, interviewing and hiring the right staff is critical, yet so complex and difficult. Hopefully this episode will help give you a better grasp on the entire process.
Would you like to be able to hit me up during the day and ask questions about solving problems in your business? Good news - you can.
I work with up to 40 gym owners per month where we communicate DAILY and have a scheduled monthly call.
My goal is to help you during tough times of your business and then to GET FIRED. I want you to be self-sustaining and not in need of constant business coaching. So when our work is done, I look forward to you firing me.
If this interests you, check this out. Questions? Shoot me a DM on Instagram @wtfgymtalk
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actual advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - send us a DM and we’ll be in touch with you ASAP.

Apr 28, 2023 • 14min
Working With The Gym Real Estate Company
The Gym Real Estate Company is open for business and we are looking to work with gym owners anywhere in the US that want assistance with leasing or buying buildings. We are not a brokerage firm. We are commercial real estate and business consulting firm that will walk you through the site selection process, understnaing your financial projections and create a full operational capacity analysis on your desired location. If you're looking to lease or buy a building and want someone who understands both the CRE and fitness industry - please reach out on IG @gymrealestate.co
Would you like to be able to hit me up during the day and ask questions about solving problems in your business? Good news - you can.
I work with up to 40 gym owners per month where we communicate DAILY and have a scheduled monthly call.
My goal is to help you during tough times of your business and then to GET FIRED. I want you to be self-sustaining and not in need of constant business coaching. So when our work is done, I look forward to you firing me.
If this interests you, check this out. Questions? Shoot me a DM on Instagram @wtfgymtalk
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actual advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - send us a DM and we’ll be in touch with you ASAP.

Apr 26, 2023 • 17min
Is Your Class Schedule Bloated?
Do you have classes with horrible utilization? Are you constantly thinking to yourself, "I should probably cancel that class, but I'm afraid what my members will say"? Then please, give this podcast a listen.
Would you like to be able to hit me up during the day and ask questions about solving problems in your business?
Good news - you can.
I work with up to 40 gym owners per month where we communicate DAILY and have a scheduled monthly call.
My goal is to help you during tough times of your business and then to GET FIRED. I want you to be self-sustaining and not in need of constant business coaching. So when our work is done, I look forward to you firing me.
If this interests you, check this out. Questions? Shoot me a DM on Instagram @wtfgymtalk
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actual advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - send us a DM and we’ll be in touch with you ASAP.

Apr 24, 2023 • 27min
The "In-Place" Model For Higher Revenue Per Square Foot
Yoga and spin studios may be boring to you with their singular modality offering, but from a business perspective, they are fascinating. They are the originator of the "in-place" model - a group class style in which participants get set up in a certain spot, with specific equipment and never leave until the end of class. Compared to the chaotic, less profitable versions of HIIT and CrossFit-style group classes we see today - you may want to reimagine your class flow.
Would you like to be able to hit me up during the day and ask questions about solving problems in your business?
Good news - you can.
I work with up to 40 gym owners per month where we communicate DAILY and have a scheduled monthly call.
My goal is to help you during tough times of your business and then to GET FIRED. I want you to be self-sustaining and not in need of constant business coaching. So when our work is done, I look forward to you firing me.
If this interests you, check this out. Questions? Shoot me a DM on Instagram @wtfgymtalk
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actual advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - send us a DM and we’ll be in touch with you ASAP.