WTF Gym Talk

Lauren Rantala + Marc Howe might have been listening to my story and content for years prior to us ever meeting, but their story was one that hit me as hard as any conversation I've ever had on this podcast.  These two incredible humans are currently leading the charge of growing the HYROX affiliate community within the US and are the current (2022) World Champions in HYROX Doubles.     However, their story's start is one of addiction as they were wrestling with alcoholism while owning a gym.  After listening to our conversation, I highly recommend listening to this tell-all video they created that goes deep into their battle with addiction. IG @lauren.rantala IG @marcvanhowe

CrossFit HQ and Seminar Staff haven't always been my biggest fans.  So I'm always grateful when a CrossFit team member is willing to sit down and talk shop and we actually agree on the same things.  Jen Charlesworth is the co-founder of CrossFit Tuebor with her husband Andrew (whom I've also had on the show).  She's a CF Seminar Staff member and has a great perspective on how to grow as a coach and how to program for a complex, group class model practically. IG @jen.charlesworth Would you like to be able to hit me up during the day and ask questions about solving problems in your business?  Good news - you can. I work with up to 40 gym owners per month where we communicate DAILY and have a scheduled monthly call. My goal is to help you during tough times of your business and then to GET FIRED.  I want you to be self-sustaining and not in need of constant business coaching.  So when our work is done, I look forward to you firing me. If this interests you, check this out.  Questions?  Shoot me a DM on Instagram @wtfgymtalk —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month. www.microgymuniversity.com —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actual advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - send us a DM and we’ll be in touch with you ASAP. 

In the product industry, we can return items that we changed our minds on.  Currently, very few companies are doing that in the service industry.  Here's how I would run that play.  Would you like to be able to hit me up during the day and ask questions about solving problems in your business?  Good news - you can. I work with up to 40 gym owners per month where we communicate DAILY and have a scheduled monthly call. My goal is to help you during tough times of your business and then to GET FIRED.  I want you to be self-sustaining and not in need of constant business coaching.  So when our work is done, I look forward to you firing me. If this interests you, check this out.  Questions?  Shoot me a DM on Instagram @wtfgymtalk —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month. www.microgymuniversity.com —------------------------------------------------------------------------------------------------------------- And SFH was dope enough to give any of my listeners 20% off their entire website, SFH.com.    Just use promo code GYMTALK20 and you'll save 20% on your entire order.  Again, use the code GYMTALK20 and go see why this is my go-to supplement brand for gym owners.

The Gym Real Estate Company helps gym owners lease and buy buildings.  But we also help problem-solve your other real estate headaches.  Here's a great case study of finding the perfect building, in the right area, but it's much bigger than what you actually need. Need help with real estate?  Contact us on IG @gymrealestate 

Regardless of whether you're a personal trainer, physical therapist, chiro, or hair stylist - you need to be selling subscriptions. 

I haven't been this excited about a coach's body of work since reading the original CrossFit Journal articles by Greg Glassman in 2005. Rich Diaz's work in the endurance community and his unique protocol for energy system training (The "Flow" Method") has been very eye-opening for me personally in my fitness pursuits, and I believe more coaches and athletes should be exposed to his unique training method. His resume is beyond impressive and includes working with some of the best athletes in fitness racing today, including OCR champions such as Veejay Jones, Hyrox champions like Hunter McIntyre, and high-level CF athletes such as Ryan Fischer. Check it out.  www.diazhumanperformance.com 

After discovering Deka Fit, and the "fitness racing" genre, I was interested in learning more about the brands bringing the concept of fitness racing to life.   Spartan, which many of you know from their massive success in obstacle course racing, has now added Deka Fit to its brand offering in hopes of creating more mass adoption for functional fitness racing.  Yancy Culp and Preston Burnett with Deka Fit hopped on the podcast to discuss all things Deka Fit, fitness racing, + how Deka Fit is going to help the retention of your members.  https://deka.fit/

Shawn Hanquist and his wife, Amanda Hanquist, own and operate The FitCFO - a CPA and wealth management firm that works specifically in the fitness industry.  We have been on each other's podcasts in the past, but towards the end of 2022, I hired Shawn as my financial planner and would highly recommend you consider doing the same.  As Shawn puts it, "it's not easy to get financially naked" in front of someone. However, this is precisely what I had to do to see what type of plan he would put together for me and if it were something I thought would be a good fit. Spoiler Alert:  It was.   Pumped to have Shawn in my corner, and hopefully, you guys get some value out of our conversation.   https://www.fitcfo.com

A debrief after running the Austin Half Marathon earlier in February.  

Mike Taylor and I were introduced after I witnessed the custom equipment storage rack that his company BeaverFit had created for MADabolic.  BeverFit made a name for itself during the pandemic with their innovative modular, outdoor workout solutions and then with their Rumble collab for a custom fitness bench to increase operational capacity.   Since then, the company has been expanding into the commercial fitness scene and now offers its own gear lineup.  https://beaverfitusa.com/